How stylish can a walking stick be? How can an MRI station be designed, to achieve the best possible experience for a patient, the easiest working atmosphere for doctors and nurses – and a precise diagnosis at the same time? There is probably no other field as complex and sensitive as medical and healthcare design. With the MEDICA in Düsseldorf just around the corner, we compiled an exclusive medical design special with expert insights!

iF Design Special: Medical Design

Scroll through the best in medical design, read how the complex briefings between designers and medical tech companies succeed, where Big Data and AI are heading and find what character traits the best medical designers have to have!

iF awarded medical and health designs 2019

Get inspired and view all 96 iF awarded medical designs in our iF DESIGN AWARD 2019 collection.

Interview Prof. Detlef Rhein, Muthesius University of Fine Arts and Design: “It is a field of design with general validity”

As one of the most sought-after medical design experts, speakers and professors, German Detlef Rhein knows what good medical design means – and what challenges it poses on young professionals. Read about the role of Artificial Intelligence, pragmatism and radicalism and why designing a plain sofa can be as complex as designing a medical diagnostic tool.

About Detlef Rhein

Detlef Rhein studied Industrial Design at the University of Darmstadt and the State University of California, San Jose. Professional stages while studying include Adam Opel AG and frog design. Later, he started as a designer at wiege GmbH (Wilkhahn Entwicklungsgesellschaft). After many years working in the Netherlands at ninaber / peters / krouwel and then in Hamburg as a partner of npk design, Detlef later founded the design studio open fields together with Till Garthoff. Since 2009 he is professor of industrial design at the Muthesius University of Fine Arts and Design.

iF: Companies have high standards when it comes to the design of their products or solutions for medical and healthcare. There are many components to consider. What are the challenges designers in the medical sector are facing exactly?

DR: The field of medicine, or rather health, is a very complex area. Designers know many facets, not just medical technology, which in turn is also very divergent. Central to the design in this field is certainly the importance of man and his individuality as well as his physical and cognitive condition. It is about empathy and accuracy, a sensitive field, with very different perspectives, demands and needs of professionals, developers, sponsors, patients and relatives. And: It is always about the design of partially highly specialized systems, interfaces and processes in specific contexts and with specific regulations and organizations as a framework.

iF: There is a great need for a purposeful exchange and briefing between designers and companies in this area in particular. After all, it’s about sensitive topics, unlike the design of a sofa. How do you see that?

DR: By the way: the design of a sofa is also a sensitive topic, quite complex and also very interesting. New developments and designs in the field of medicine should be obliged to a central question: Does something in a specific context with the relevant users and actors really work as one had imagined? Is it valid AND resilient? Do you agree with the assumed interaction setting and the declared user experience? Does the whole thing create a new quality or break it off somewhere? You should work together very well, intensively and confidently, and experiment, test, simulate and discard a lot in the development process in order to make good decisions. In fact, briefings always capture only part of the truth, and experience has shown that the results are never really a direct translation of a briefing. What was not yet recognized? That would always be an important question in cooperation. And not to forget: What are strong unique selling points in the market? How can you convince? These key questions should definitely be clarified.

„The treatment of health conditions of all kinds is per se interaction and information design in historically and culturally conditioned knowledge, technology and social contexts.“

iF: How important is design in the medical field anyway? For many, the focus is first and foremost on functionality or diagnostic precision. How can and must design “perform” here?

DR: Basically, medical design has always been there, from the beginnings – if it is understood as the design of relationships in the health context, because the treatment of health conditions of various kinds is per se interaction and information in historically and culturally conditioned knowledge, technology and social contexts. With the differentiation of health care markets, the field of creative activities has also become more differentiated, so we are talking about markets, competition and societal values, that have played an increasingly important role since the late seventies. Today’s medical/health design is at a comparable level, such as the areas of work, leisure or mobility. It now has to meet the high and highest demands of all concerned, not only in function, but in refinement and perception – lack of sensitivity and negligence are no longer an issue. In addition, there is the crucial question of the image of humans, which is built into every project. If it reduces man, makes him an object or activates him and assigns him an individual dimension. For design, this is a fundamental question that needs to be clarified.

iF: You have already been awarded for your seca designs in the past, with your studio open fields. Biotronik is also among your customers. Can you briefly outline your work for the company?

DR: The role of design has changed significantly in cooperation with both companies in the last 10 years. Whereas previously it was more traditional design projects for a hardware design with ergonomic aspects in which Till Garthoff and I worked together, today it is always combined hardware, information or interface designs. How is data collected, processed and presented? Who will deal with the data then? But new measurement and sensor technologies have also been added that dissolve traditional ways of thinking, create completely new product categories, and also demarcate many entrepreneurially as more accurate and comprehensive measurements can be made. We have a new strategic role in the development of possible new fields of application, e.g. in the area of data handling and interface design as well as system innovation.

iF: Big data and AI play an increasing role in the medical / healthcare field, e.g. collect data and analyze it meaningfully for diagnosis or patient information. Also, so-called brain-computer interfaces (BCIs) are a thing tofday! This requires medical tools. How do you encounter this topic so far in your work or at the university?

DR: This is one of the big questions, in which it is important to clarify what desirable qualities are, because data is not a solution to everything and to itself, but actually must be good for something and make sense. Both in my design practice and at the university, there have already been a large number of projects that have addressed this topic, i.e. in cooperation with Siemens. More precisely, it was about the future prospects of mammography or the application of ultrasound. In addition to handling the hardware, the design of the technical images in particular was a question, as KI-based systems are revolutionizing diagnostics and image analysis. How does the communication work then? How is the diagnostic certainty increased? Occupational fields change, for example in radiology. And not to forget: Patients are getting more and more informed. We must ask ourselves: What influence does this have on the doctor-patient relationship in the future, especially if not all information is also substantial or utilisable?

iF: Can you give us your personal three trends, in the field of medical design?

DR: In short, I see the following fields in which we must fundamentally rebuild our understanding: the aging society, the changes in age image and understanding, and the question of technological support in this highly human relationship field. The environment and health complex including climate change and health in a global context (potential threats and rare diseases from distant regions are also beginning to show themselves). And of course there is also the trend of the entire field of e-health and digitization, including remote diagnostics, data processing and information transfer. There will be completely new tools for self-examination that need to be designed. I can not go into the present possibilities of changes of the body by e.g. invasive technologies and genetic engineering.

iF: Some of your students were also honored with our iF DESIGN TALENT AWARD. What are reocurring problems of the students in the design process?

DR: Pragmatism and radicalism are the two antagonists who keep coming back into the ring. Design needs framework conditions, requirements and information in order to orientate oneself and to develop criteria. Where can I get them? Information gathering and analysis is a challenge. On the other hand, these aspects lead to nothing in terms of design, it needs an idea of a new quality, of a change, in short: a new understanding. This is built into every design project. How far do you throw and what compromises do you make? The force of the expert opinions and regulations can be intimidating, I see this currently at work on the reorganization of the emergency department in hospitals. Only visionary strength and posture help here, which one must develop in order to generate substance and bring new qualities into the world. At the end of the day, it’s basically just that and not the kind confirmation of the established.

iF: And what advice would you give your students if they want to specialize in medicine and healthcare?

DR: Provocatively: It is a design area with generality. Understanding people and actors, exploring specific contexts, shaping social and technological change and becoming very sensitive, critical and precise; Coordinate systems, processes and interactions, make information meaningful and create collective value. So, working on truly sustainable “futures” for a healthy life. This skill set is so comprehensive and sophisticated that it basically leaves a lot of future-relevant areas and innovation settings open beyond medicine.

BOWERS & WILKINS ANNOUNCES CORPORATE CHANGES

Bowers & Wilkins, the world’s leading premium audio company, has announced changes to the B&W Group management team.

Worthing, UK, February 27, 2020 Bowers & Wilkins will henceforth have an independent Board of Directors for EVA Automation, although companies will continue to cooperate with each other where mutually beneficial.

bowers and wilkins

Recent events will have no impact on the day-to-day management and direction of Bowers & Wilkins . Stakeholders of the brand actively support its activities while refocusing its world-class resources on research and development, manufacturing and distribution of premium speakers, audio components and headphones.

As part of the new structure, Gideon Yu and Greg Lee no longer lead Bowers & Wilkins . David Duggins has been appointed to the board as the sole Independent Director, with Geoff Edwards leading the executive team to take responsibility for the day-to-day operation of the business. This highly experienced management team will ensure stability as the business seeks to continue its recent successes in the coming months.

Bowers & Wilkins’ overall business performance remains very good. The brand has just enjoyed one of its best sales quarters, has a complete order book for its Premium 800 Series Diamond Speakers, and has won multiple awards for many of its newly launched products. At the same time, its partnerships with Philips TV , BMW , Maserati , McLaren and Volvo continue to thrive. In the coming months there will be several sensational new product launches to help build on this sustained track record of success.

Bowers & Wilkins will continue to develop and manufacture world-class audio products, having successfully diversified its product portfolio into new categories for the past decade. The company will continue to develop its offer as new technologies and opportunities allow. The brand remains committed to maintaining its UK and overseas operations, with the company’s headquarters, R&D facilities and premium manufacturing in the UK.

Integrated Systems Europe (ISE) – 2020 Amsterdam

Integrated Systems Europe (ISE), the most important event on the global AV and systems integration calendar, opened its doors last week in Amsterdam in defiance of Storm Clara, which shook northern Europe, and especially the coronavirus (2019-nCoV ), which has become the protagonist of this edition and of other international events, and, as the organization itself has pointed out, has had an impact on the presence of exhibitors and attendees.

The most important event on the global AV and systems integration calendar today opened the doors of what will be the last edition to be held in the Dutch capital, and in which updated information on the coronavirus coexists with the latest technologies, solutions and strategies presented by 20,764 companies, 9.8% more than last year.

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According to the organization of the event, this year more than 1,300 direct exhibitors participated in ISE, with a total of 20,764 companies, 9.8% more than last year, including large companies such as Sony or Intel, which suspended their participation in the event. MWC due to the coronavirus, and only 59 have canceled their participation, including LG, which has followed the same policy in both events. The difference is larger in the number of attendees, which has reached 52,000, compared to the 82,000 visitors in the previous edition.

A total of 34 Spanish companies attended ISE 2020, including Charmex, which is committed to internationalization with the launch of its Traulux brand. Under the Traulux by Charmex umbrella, the company showed all the brand’s solutions, such as interactive monitors for education and business, for digital signage and videowall, as well as Led screens. The attendees were thus able to discover the latest series of interactive monitors TLM80, the series of intensive use VDM stand alone and VW55 of videowall, or the indoor Led Traulux 2.9 mm screen.

Charmex is also an authorized and certified distributor partner in Spain and Portugal of Evoko, a company that was also present at ISE with its new range of Naso meeting room management and reservation systems. With Evoko Naso, the manufacturer is taking the room booking experience to a new level of minimalist usability. At the same time it opens new doors to complete the coordination of the workspace. “A room reservation system is more than a piece of equipment with a list of specifications. We believe that it should be very easy to use and integrate into any office “, they point out from Evoko.

For other Spanish companies, this has been their first year at ISE. This is the case of Laia, who has attended the fair with its latest developments in AV production cameras and its solutions for meeting and collaboration rooms. The company’s objective is to grow in the European market thanks to this type of fair. In the words of Oscar Baudot, Commercial Director for Iberia de Laia, “after two years of growth and consolidation in the portfolio and southern Europe and Latin America, it is time to conquer the European and Mediterranean market, and the ISE is the best showcase for it. We are going to grow in Europe on a clear and committed distribution strategy with the AV and IT channel ”.

Sony Xperia 1 II  has made its appearance and is already an official phone with a surname that rings a bell. Sony tells us that it is pronounced “Xperia 1 Mark II”, welcome to the photographic line.

Sony Xperia 1 II – 5G mobile with camera and 4K OLED screen

Sony Xperia 1 II - 5G mobile with camera and 4K OLED screen

Sony Xperia 1 II – 5G mobile with camera and 4K OLED screen

And also as expected, Sony repeats with formulas that already worked for it last year and updates others, such as the logical leap in power brought about by new components such as the fashionable brain at this start of the year, the Qualcomm Snapdragon 865, which now he has more memory and more space as companions. And also new connectivity because yes,  the Sony Xperia 1 II gets on the 5G train . But there is more to scratch, and let’s see what has changed in this year between the two generations.

Adapting the screen to ‘gaming’ Sony style

Last year, Sony presented at MWC 2019 in Barcelona with a phone with a large screen. Not only big, but also very long. Thus, the  Sony Xperia 1  released an OLED panel  of nothing more and nothing less than 6.5 inches and with a 21: 9 ratio. CinemaDisplay, the manufacturer called it, and it was logical that the formula repeated this year with some change focused on the gamer public.

Sony even maintains 4K resolution for its new Xperia 1 II, although it takes a step forward in terms of refresh rate for its style. We do not have a 90Hz panel like the ones that are becoming fashionable, but  Sony chooses to mount the Motion Blur Reduction technology . With it, Sony interpolates frames using the AI ​​of the Snapdragon 865, thus emulating a higher refresh rate and improving the sharpness of its screen.

In the rest, everything is identical. We continue with 21: 9, with the protection provided by  Gorilla Glass in its sixth generation  and with the compatibility with HDR content, in addition to DCI-P3. As we see, the evolution in one year of Sony in terms of its screen has focused on adapting its panel to the ‘gaming’ trend, but we found many similarities between both generations. Potentially, however, things change.

Sony is stepping up photography efforts on its new mobiles to please five user profiles: cinematographers, photographers, moviegoers, audiophiles, and game lovers on mobile devices.

To do this, the 12-megapixel triple camera setup is now accompanied by a wider 24mm main sensor (vs. 26mm) with an f / 1.7 aperture and optical image stabilization, a further 70mm telephoto sensor long (also with OIS) and there is an ultra wide 16mm once again.

The main hook with this new sensor setup is the phone’s ultra-fast autofocus, which the Xperia team developed in collaboration with the Tokyo-based Alpha 9 camera team.

The focus area has been expanded to 70% of the frame and the camera’s intelligence is now also extended to make this the first autofocus phone that is capable of shooting up to 20 photos per second in burst mode with auto exposure.

The company’s real-time Eye-AF tracking, which previously tracked human eyes / faces, now works on pets, too. And to help the entire system perform these impressive photographic feats, Sony adds a new iToF 3D (the ‘i’ is short for AI-assisted depth detection).

Like the Cinema Pro app introduced last year (which now offers more control over frame rates, white balance, and integrates a smart wind filter), the Xperia 1 II now also includes a Photo Pro app.

Samsung and Iconic Fashion Brand Thom Browne Collaborate on Limited Edition Galaxy Z Flip

Introducing Galaxy Z Flip Thom Browne Edition—An Exclusive Smartphone Experience with Sartorial Style

NEW YORK, USA  February 11, 2020 – Samsung Electronics Co., Ltd. and Thom Browne today revealed Galaxy Z Flip Thom Browne Edition, an exclusive collaboration from the leading technology company and iconic New York fashion brand. Galaxy Z Flip Thom Browne Edition draws on Samsung’s all new Galaxy Z Flip device and the fashion brand’s bold, timeless style to introduce a groundbreaking foldable smartphone experience.

“Partnering with Samsung to create Galaxy Z Flip Thom Browne Edition was an incredible opportunity to reimagine how consumers express themselves through their smartphone,” said Thom Browne. “We designed Galaxy Z Flip Thom Browne Edition just like I do my collections—with proportion, individuality and aesthetic in mind—to create the perfect blend of art and technology.”

Galaxy Z Flip Thom Browne Edition was created for those who are not afraid to make a statement—and who want their technology to be as iconic as their wardrobe. It features distinctive Thom Browne signature brand colors on a pebble grey exterior, pulled right from the runway and offering all of the same innovative features as Galaxy Z Flip. To complete the look, the special edition version also comes with custom designed Galaxy Buds+ and Galaxy Watch Active2.

“Working with Thom gave us the opportunity to make this stylish device even more covetable, bringing together Samsung’s latest technology innovations with Thom’s signature aesthetic inspired by his suits —the precision tailoring, the intentional use of materials, the elevated style that is uniquely his own,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “Galaxy Z Flip Thom Browne Edition is a marriage of our shared desire to delight people down to the finest details.”

Signature Style and Design
A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior. The limited edition smartphone is the first-of-its-kind to be encased in glass while still having a matte look that is soft to the touch and effortless to hold. Classic longwing brogues take a modern form with a grey pebble leather phone case, featuring the distinctive Thom Browne signature brand colors down the center. And, when unfolded, Galaxy Z Flip Thom Browne Edition reveals even more design details inside. Iconic blinds—a reference to the mid-century office aesthetic at the center of the Thom Browne world—appear onscreen every time the phone is turned on and off. App icons, labeled in classic text, create an elemental Thom Browne uniformity. And sound cues—a typewriter for the keyboard, an analogue ringtone, a shoe tap on a marble floor—create a unique soundtrack for the device. Custom Thom Browne wallpaper ties the entire experience together.

Coordinating Wardrobe of Accessories
From the minute they open the box, Galaxy fans are transported to a world of luxury and high style. Like opening a drawer to reveal a cache of treasured items, faille grey folding paper and Thom Browne’s signature brand colors create an all new fashion experience. Inside, consumers will find a Galaxy Watch Active2 with a grey leather strap and a Thom Browne custom watch face that lets you personalize your wellness with style. And for a complete connected look, Galaxy Z Flip Thom Browne Edition is finished off with Galaxy Buds+ in matching grey for a cohesive and connected experience on the go, as well as a specially designed leather phone case infused with Thom Browne’s iconic style.

A limited quantity of Galaxy Z Flip Thom Browne Edition devices will be available in select markets. Pre-orders for the device will begin Feb. 14 on Samsung.com and Thombrowne.com, as well as at NET-A-PORTER and MR PORTER. The official launch will be in March.

For more information, please visit www.thombrowne.com, news.samsung.com/galaxywww.samsungmobilepress.com or www.samsung.com/galaxy.

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

About Thom Browne
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings. The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai and Seoul.

ISE 2020 – CONFERENCE REVIEW

Our largest-ever conference programme

The ISE 2020 conference programme was our most extensive yet. Starting on the day before the exhibition opened, it featured ten conferences at the 5-star Hotel Okura and four at the RAI Amsterdam.

The programme explored the latest technologies, solutions and strategies within a broad range of vertical markets, including Smart Building, Pro Audio, XRHigher EducationDigital SignageEnterprise, Digital CinemaHospitalitySports Stadiums and Visitor Attractions.

New for ISE 2020 were conferences addressing Control Rooms, Cybersecurity and Residential Design & Build, while the well-established Smart Building Conference added a half-day Smart Workplace Track.

AGORA

Following its successful launch at ISE 2019, AGORA – presented by MONDO | STADIA – returned to discuss the use of technology in stadiums. With these venues increasingly being used to host a wide variety of events, the conference addressed technology not only for matchdays but also for other live events, including concerts and esports.
Visit: mondostadia-agora.com

attractionsTECH by blooloop

This half-day conference was dedicated to exploring the latest technologies, solutions and business strategies for the theme park and attractions business.
Visit: attractionsTECH

AudioForum @ ISE 2020

The full-day AudioForum discussed what organisers Connessioni, in co-operation with AES – Audio Engineering Society, have called Sound Democracy. That is to say, focusing on the person and their wellbeing in the environment and transforming the use of sound into a complete, personalised and gratifying listening experience, allowing us to communicate effectively with others and with the world around us.
Visit: Connessioni website

AVIXA Enterprise AV Conference

This half-day conference, produced by AVIXA in partnership with the AV User Group, is targeted at enterprise AV end-users. This year the focus was on applications for data – the different ways in which data can be used to inform design discussions. Best-practice case studies and stimulating discussions featured strongly on the agenda.
Visit: iseurope.org/show-event/avixa-enterprise-av-conference/

AVIXA Higher Education AV Conference

AVIXA joined forces once more with education specialists SCHOMS and EUNIS to create this half-day conference. Delegates heard innovative ideas and best-practice case studies covering the design and deployment of AV systems for learning and collaboration spaces in universities and higher education colleges.
Visit: iseurope.org/show-event/avixa-higher-education-av-conference/

CEDIA Cybersecurity Workshop

This theory-based interactive all-day workshop challenged attendees to produce technical best practice procedures and customer policies around network security and cybersecurity; focussing on the three areas of hardware, software and wetware (physical network design, software and data policy, human factors and client education).
Visit: cediaeducation.com

CEDIA Design & Build Conference

New for ISE 2020, CEDIA’s Design & Build Conference is targeted at architects, interior designers and other design & build professionals in the residential space. Attendees gained an insight into what is possible when technology and design meet in collaborative harmony. The conference gave a deep dive look at multiple facets of the home technology industry, and how professional design and installation can lead to sophisticated aesthetics and lifestyle benefits.
The morning conference was followed by a guided show floor tour in the afternoon.
Visit: cediaeducation.com

Control Rooms Summit ISE

ISE 2020 saw the launch of the Control Rooms Summit. Taking the theme ‘How better integrated AV will save and protect lives and deliver more efficient operations in the world of mission critical command and control’, this new all-day conference addressed the latest trends in technology, design, ergonomics and best practice in this dynamic technology-led business sector.
Visit: controlroomssummit.org

Digital Signage Summit ISE

DSS ISE gives unparalleled insights into trends and strategies of the digital signage industry’s brightest, most talked about and controversial minds. The focus of this year’s half-day conference was ‘The Future of Digital Signage – Technology, Platforms and Solutions’.
Visit: digitalsignagesummit.org/ise

Digital Cinema Summit ISE

This year’s half-day Digital Cinema Summit, presented by Integrated Systems Europe in conjunction with Digital Cinema Report, was entitled ‘The Changing Cineplex’. It highlighted how advances in digital cinema technology are transforming not just how movie theatres around the world operate but the kinds of content they can offer to their customers.
Visit: digitalcinemasummit.org

Hospitality TechSummit by HTNG

Organised by ISE and Hospitality Technology Next Generation (HTNG), this full-day conference discussed current issues and cutting-edge research findings from the world of hotel and hospitality technology.
Visit: https://www.htng.org/page/HTS_2020

Smart Building Conference ISE

Smart Building Conference took as its theme ‘5G, IoT & the Intelligent Edge’. The conference explored how the unfolding new technology landscape facilitates the deployment of smart technology within buildings.
Visit: smartbuildingconference.com

Smart Workplace Track

This half-day addition to the Smart Building Conference explored the present and the future of the smart workplace with keynotes and executive panels from some of Europe’s top workplace experts, highlighting the needs and changing opportunities.
Visit: smartbuildingconference.com

XR Summit ISE

XR Summit ISE is a half-day B2B strategy conference focused on the Virtual (VR), Augmented (AR) and Mixed Reality (MR) industry. The 2020 edition explored the latest in those technologies, business strategies, and solutions and how they impact and empower the AV business.
Visit: xr-summit.org

Munich, February 04, 2020 – BYTON, manufacturer of smart premium electric vehicles, has received the iF Design Award in the discipline Products, category Automobiles/Vehicles. The iF Design Award is one of the world’s most prestigious design awards and has been honoring outstanding achievements in design for 67 years. An international jury currently consisting of around 70 members evaluates designs under the criteria of innovation and elaboration, functionality, aesthetics, responsibility and positioning.

Awarded: BYTON M-Byte Receives the iF Design Award 2020

  • iF Design Award 2020 for the design of the electric premium SUV M-Byte*
  • Jury praises consistently clear design and strong product language
  • Award ceremony on May 4 in Berlin

BYTON M-Byte receives iF Design Award 2020

“The consistently clear design in every detail of BYTON’s first production car convinced the jury. Both the exterior and the interior are defined by pure product design without emotional overload.”, commented the jury of the Award.

“The product language translates new technologies of an intelligent and smart electric vehicle with options for autonomous driving in a way that makes drivers and passengers curious and interested in new mobility.

The user experience goes into new dimensions for operating the car. Precise lines and surfaces lead the eye to understand the new inner values of BYTON’s M-Byte and avoid the fear of a technical barrier. Great comfort and the absence of superfluous gimmicks make this new model absolutely trustworthy.”

Benoît Jacob, BYTON Vice President of Design: “The original idea was a ‘smart device on wheels’: an innovative, hyper-networked vehicle with an attractive design at an affordable price. We chose to innovate where it made sense, such as with our 48-inch BYTON Stage Display. In the exterior design of the M-Byte, we will innovatively accompany our future customers with dynamic proportions without polarizing. Good design improves the lives of customers, we are convinced that the M-Byte will do just that.”

The official award ceremony of the iF Design Award will take place on May 4 2020 in Berlin.

*The M-Byte is not yet available for sale. Specifications are preliminary and may change without notice. The content herein is provided for informational purposes only.

About the iF Design Award

For 67 years, the iF  Design Award has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF Design Award is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept. All awarded entries are featured on the iF World Design Guide, in the iF design app and are displayed at the iF design exhibition in Berlin.

About BYTON

BYTON develops and builds intelligent premium electric cars for the automotive future, in which mobility is increasingly becoming a digitally networked experience.

BYTON’s core team consists of leading experts from the automotive, technology and digital industries. With its central production and development facility in Nanjing, China, its design development center in Munich and its technology development center in Silicon Valley, BYTON is internationally positioned and operates globally.

The series version of the premium electric SUV BYTON M-Byte celebrated its premiere at the IAA Frankfurt in 2019. Pre-series production of the BYTON M-Byte started in the fall of 2019.