LG WATER HEATER DELIVERS ULTRA EFFICIENT, ECO-FRIENDLY PERFORMANCE WITH AWARD-WINNING DESIGN

Inverter Compressor Boosts Heating Performance and Lowers Energy Consumption While Smart Features Deliver Enhanced Convenience

SEOUL, Dec, 2020 — LG Electronics (LG) will be presenting its advanced, energy-saving Inverter Heat Pump Water Heater at CES® 2021. A CES Innovation Award-winner, the new model is powered by LG’s renowned DUAL Inverter Compressor, which promotes fast and effective water heating, all the while delivering lower electricity consumption and running costs. What’s more, the highly efficient and durable smart appliance is compatible with the LG ThinQ™ app for convenient control from inside or outside the home.

LG’s DUAL Inverter Compressor heats water using condensation heat generated in the process of compressing and circulating refrigerant. The result is a water heater that uses up to 74 percent less energy to operate annually than a conventional electric water heater.1 The new product will be available in 200-liter and 270-liter capacity versions, featuring impressive energy efficiency ratings of A+ and A++, respectively.2 What’s more, the highly durable compressor and water tank are covered by a 10-year warranty. LG’s efficient system utilizes heat from the air to further reduce electricity usage, while its two internal heat sources – heat pump and heater – ensure that users will never have to go without hot water even in times of heavy use.

The smart Inverter Heat Pump Water Heater is Wi-Fi-enabled, allowing it to work seamlessly with LG’s mobile ThinQ app, available on both Android and iOS devices.3 With the app, home

owners can manage and monitor the system remotely, receive regular maintenance reminders and diagnose certain issues without having to call customer service. Users can also check the water temperature in real-time and use the scheduling function to set the time and duration of operation.

“The new LG Inverter Heat Pump Water Heater reflects our commitment to offering high- performance products that have less impact on household energy expenses and on the planet,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to develop environmentally-responsible solutions that make daily life more comfortable for consumers worldwide.”

A winner of every major product design award – iF Design, Red Dot, IDEA – this product has a sleek, modern style in line with LG’s latest premium home appliances and is easy to install as well. The LG Inverter Heat Pump Water Heater will be available in markets throughout Europe and North America beginning in the first quarter of 2021 and will be on display in LG’s CES 2021 virtual exhibition booth starting January 11.

# # #

1 Based on internal simulation data of daily electricity consumption under EU-average climate conditions, annual electricity consumption was 74 percent lower with the 270-liter LG Inverter Heat Pump Water Heater when compared to a C-class general electric water heater.

2 Energy efficiency was tested in a non-heated space at 15 degrees Celsius according to EN16147 with load profile L.

3 LG ThinQ app compatibility not available in all markets.

 

www.lg.com

 Integrated Systems Europe – THE BIG READXR IN TODAY’S REALITY

XR in Today’s Reality

To complement our RISE Spotlight event on XR, Amelia Kallman, futurist, author and chair of ISE’s XR Summit, reviews some of the areas where these technologies are making their mark right now.

While XR (extended reality) technologies have been hyped since 2014, it’s only now in the midst of the 2020 coronavirus pandemic and global economic crisis that we are really seeing the true value of virtual, augmented and mixed realities as vital to the future of business success. Across industries including healthcare, manufacturing, education, design, tourism, consumer goods and marketing, XR is helping companies secure the competitive advantage needed to survive and thrive in the years to come.

The greatest challenge the XR community faces is one the industry created itself. Early hype and evangelical proclamations oversold the limited abilities of VR and AR technologies in the early days, fuelling disappointed expectations which the industry has been trying to crawl back from for years. It may be helpful to remember that while AR and VR have been developing next to each other since the 1960s, the industry as we know it today is less than seven years old. That said, the improvements in such a relatively short period have been remarkable, but even so, people adapt and adopt at a much slower pace than the big tech companies often presume.

Forecasts and futures

It’s too simple to judge the success of this industry on how many headsets have been sold (or not sold); instead we should focus on the true business cases for XR. The future of the industry relies on its ability to live up to the promises that XR can save companies time and money, accelerate processes, measure engagement, bring people together in unique and memorable ways, and create new revenue streams that don’t only justify costs, but proportionally outweigh them.

It is projected that by 2030 XR will boost the global economy by $1.5 trillion, with the growth of jobs enhanced by VR and AR jumping from under one million in 2019, to over 20 million by 2030. This growth will partially be attributed to the prevalence of edge computing and 5G. Edge computing is the practice of capturing, processing and analysing data near where it is created, and 5G is super high-speed internet. These innovations will provide the practical infrastructure necessary for mass transmission of large data sets at higher speeds, ensuring a seamless immersive experience anywhere at any time, whether it’s through a mobile, laptop or headset. Reducing latency, improving image quality, and enabling new ecosystems of high-volume, real-time data applications, these expediting capabilities will bolster the viability and benefits of XR in our everyday lives.

Fighting Covid, tackling lockdown

One recent example from the medical industry of how VR is being used to save time and money while enabling collaboration is iMD-VR. A team of scientists from the University of Bristol have been using VR and cloud computing as a means to assist the medical community in the global fight against Covid-19. They’ve created a 3D model researchers can step inside to visualise the unique complexities of the virus, as well as test potential vaccines and cures via molecular dynamics simulations. This level of real-time international collaboration, as well as the ability to visualise and contextualise something invisible to the human eye, wouldn’t be possible otherwise. It is not only a great illustration of how VR can extend our capabilities beyond our physical means, but also how it can help accelerate vital knowledge sharing across geographic locations that could result in saving lives.

Many industries are turning to XR as a way to cope with their remote collaboration needs during varying stages of lockdowns around the world. Global strategic design and innovation consultancy Seymourpowell use VR to enable collaborative design across global teams, encouraging employees to dial in to participate in immersive meetings via tablet, phone, laptop or VR headset. The platform they use, Reality Works, was originally created in 2017 as a tool for their transport team to collaboratively create full-scale 3D vehicle designs, but now they’ve adapted it and expanded use throughout the company, even hosting impactful client pitches in VR and offering the platform to their clients.

Virtual meetings and events

We are seeing evidence that a short-term investment in an immersive platform and instigating a virtual meet-up work culture can save companies time and money in the long term. Earlier this year executive training organisation The Leadership Network moved all their physical masterclasses into the metaverse via their Gemba VR platform. Removing three nights’ accommodation, business travel and subsistence from the equation saved customers an average of £1,800 per person. It also cut down the hours employees had to be ‘out of office’, gaining companies 44% more productivity time throughout the week.

Under the pandemic the events industry has particularly suffered with many turning to Zoom, Hopin and Teams as an alternative to physical conferences. Between screen fatigue, the lack of networking options, and every event starting to look and feel the same, there is a good case to be made for the advantages of hosting in VR. European VR/AR tradeshow Virtuality completely digitalised their physical arena to reflect everything you might expect from a conference space: exhibition halls, booths, auditoriums, networking lounges, all accessible from anywhere in the world via PC, Mac and Oculus Quest. To accomplish this they’ve partnered with Manzalab Group using their digital solution Teemew Event. Many VR platforms designed to support meetings have expanded their offer to include conferencing features, like the immersive education platform Engage, which can now host up to 150 people at one time. It is unique in that it offers full bodied avatars, the ability to run events inside 360 videos, and it also offers spatial recording, which means post-event people can still experience a fully 3D replay.

Tracking eyes, hands… and brains

Advancements in eye and hand-tracking capabilities now included in many headsets offer new ways to measure customer engagement and prove ROI. A global consumer goods corporation partnered with Accenture to build a multi-user VR merchandising evaluation system where they can safely host customer focus groups to evaluate the effectiveness of product placement, advertisements and store layouts before making costly decisions. The simulation ultimately resulted in higher product sales and a greater profit margin as they were able to effectively market test before implementation, ensuring that when it came to deployment they got it right the first time.

Taking things one step further, the integration of bio-data or brain-computer-interface (BCI) technology into headset experiences can give us an even deeper insight into the nuances of customer behaviour and decision-making. EEG brainwave technology MyndPlay was integrated into OculusGo headsets to allow marketers to see which adverts perked an individual’s attention the most so they could then offer people a more personalised product. With recent studies showing 80% of customers are more likely to purchase a product or service from a brand who provides personalised recommendations and experiences, this is a trend we may see more of in the years to come.

The role of social

Using augmented reality to let shoppers ‘try before you buy’ has become even more important to retailers in 2020, adding value to the at-home shopping experience. Earlier this year Gucci partnered with Snapchat for the platform’s first global branded AR shoe try-on lenses. The AR lens overlays a digital version of four pairs of shoes on a mobile user’s feet and allows immediate purchasing via the Snap app. According to Snap data, Snapchat reaches 75% of people ages 13 to 34 and 90% of people ages 13 to 24 in the US, helping brands bond with Gen Z. Also attempting to engage the next generations, Burger King ran an immersive sweepstake during the MTV VMAs that asked viewers to scan an onscreen QR code to activate an AR experience featuring rapper Lil Yachty. People were treated to an exclusive performance, as well as coupons. This drove downloads of their app, which has become crucial to many quick-service brands since the pandemic.

The adoption of AR into our everyday lives through social media platforms like Snap and Instagram was so gradual and natural many people don’t even realise they’re using AR technology. AR has enjoyed a faster consumer adoption than the uptake of VR for several reasons: It’s less expensive to create and free to use, it can be activated through hardware we all already own and have on our bodies most of the time, and it services a very basic function, even if that function is to simply make us look cool online.

The evolution of AR and MR (mixed reality) technologies has the potential to be quite profound however, fundamentally changing the way we interact with the world around us. Recently acquired by FacebookScape Technologies uses AI, computer vision and cloud computing to geopin AR and MR content to specific locations. Effectively this means that in the future the entire world will become real estate for interactive, shoppable digital signage viewed via phones, glasses and, sooner than one may think, contact lenses or implants. While today we might use AR to map a path to physical locations while receiving pop-up ads on our phones, tomorrow these ads may be integrated and activated by our physical environments opening up new opportunities for personalisation, gamification and revenue streams. As we go back to physical environments, whether it be retail shops or museums or other entertainment facilities, AR activations will play a significant in role in our ability to deliver information and engaging experiences while keeping everyone safe.

Moving off mobile

Moving this engagement from the mobile to a ‘heads up’ experience is a space many start-ups are currently vying for. Predicted to disrupt the dreams of young companies in this arena is Apple, which has secured a number of patents for its forthcoming AR glasses. Said to use the iPhone as the computer behind the glasses’ AR functions, this would instantly give Apple a market advantage, as well as remove the weight and subsequent unattractiveness of many of the prototypes we’ve been seeing. One of Apple’s latest patents focused on the ability of lenses to automatically adjust according to the eyesight of its user. It suggests that the optical module associated with individual eyes will be able to modify displayed images to correct the user’s vision.

News of fresh innovations coming to the world of XR, along with evidence of the formation of subindustries, indicate that the industry is continuing to evolve and mature. As the technologies become more democratised, price points will continue to come down and uptake will continue to go up. With alpha-innovators beginning to prove ROI as a result of XR, more companies will have to follow suit if they want to stay in the game. While some might view the constant developments and upgrades as a sign to hold off investment until the hype curve has flattened, the companies adopting these technologies today know that by then it will be too late.

RISE Spotlight: XR in Today’s Reality took place on 15 December 2020. You can find out about the RISE Spotlight series here.

 

Amelia Kallman is a leading London futurist, speaker and author. As an innovation and technology communicator, Amelia regularly consults brands, agencies, and governments on the impact of new technologies on the future of business and our lives. She forecasts global trends and behaviours, helping clients navigate innovation, build strategies and deliver industry leading initiatives. She specialises in the emerging opportunities – as well as the risks – of machine learning and AI, big data, IOT, and the New Realities (XR: VR-AR-MR), and has recently been studying topics including the future of social media and interaction, the XR internet, edge computing, and the surfacing human rights issues of tomorrow.

www.ameliakallman.com
@ameliakallman
@TheBigRevealUK

Samsung MicroLED Opens a New Era of Breathtaking Picture Quality and Design

The next generation of television display technology is ready for the home out of the box with the unveil of Samsung’s 110’’ MicroLED in Korea

Samsung Electronics announced the launch and pre-sale of the groundbreaking 110” Samsung MicroLED beginning today in Korea. Unlike any other displays currently available on the market, Samsung MicroLED delivers astonishing color vibrancy and brightness with self-emissive LED display technology.

In 2018, Samsung’s first MicroLED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time. Unlike its modular counterpart, installation and calibration is streamlined since the new 110” MicroLED model is prefabricated — offering stunning video, audio, and smart capabilities out of the box.

In the past year, consumer interest and demand for large screen TVs has continued to grow rapidly. With the launch of the 110’’ MicroLED, Samsung offers a breathtaking visual experience on an ultra-large next-generation TV display.

“As consumers rely on their televisions for more functions than ever, we are incredibly excited to bring the 110” MicroLED to the commercial market,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Samsung MicroLED is going to redefine what premium at-home experiences mean for consumers around the world.

Innovative Engineering Delivers Next-Level Picture Quality

Ultra-large screen enthusiasts want excellent picture quality with vibrant colors and stunning resolution. With Samsung’s latest engineering innovations, the 110’’ MicroLED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. Instead, it is self-illuminating—producing light and color from its own pixel structures. It expresses 100% of the DCI and Adobe RGB color gamut, and accurately delivers wide color gamut images taken with high-end DSLR cameras. This results in stunning, lifelike colors and accurate brightness from the display’s 4K resolution and 8 million pixels.

The 110’’ MicroLED also has a processor powerful enough to live up to its display capabilities. Its all-new Micro AI Processor delivers stunning 4K HDR content — resulting in bright, vivid, realistic picture quality that is optimized to each scene.

What’s more, the 110” MicroLED makes that stunning picture quality last for the long term. MicroLEDs are made of inorganic materials which are long-lasting and durable — allowing a lifespan of up to 100,000 hours, or over a decade.

Previously, mass-producing a MicroLED screen as small as 110’’ for simple home installation wasn’t possible. But Samsung innovated to make it a reality by developing cutting-edge surface mount technology — along with a new production process derived from its semiconductor business — making MicroLED technology easier to manufacture, deliver, and install. These same innovations will allow Samsung to produce even smaller MicroLED models in the future, so even more consumers can enjoy the breathtaking MicroLED experience.

Immersive Design and Premium Audio

When you turn on the 110’’ MicroLED, you are treated to a spectacularly immersive experience thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been completely removed from the display — leaving only the screen, delivering consumers the most immersive content experience.

Samsung has innovated and optimized its Smart TV features to take advantage of the 110” MicroLED’s massive screen. For example, consumers can use the Multi View feature to comfortably watch up to four sources of content simultaneously on up to 55’’ sized split screens. When using this feature, the viewers can connect multiple external devices and enjoy watching news, movies, and other apps simultaneously on one screen — so they can keep up with multiple sports at once, or stream a walkthrough while playing a video game, all in stunning quality and size.

Plus, the 110’’ MicroLED’s dynamic audio experience is just as immersive as its visuals. It includes an embedded Majestic Sound System that delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater. And its Object Tracking Sound Pro feature identifies objects moving on screen, and projects the sound to follow the action — so when you are watching an action movie and an airplane flies overhead, it will feel like its engines are roaring above you.

The 110’’ MicroLED will be available globally in the first quarter of next year following today’s unveiling in Korea. For more information about the 110’’ MicroLED, please visit: www.samsung.com.

HIKVISION One-Stop Solution for Professional Installers

Platforms tailored for security business management

As professional installers, your constant challenge is selecting suitable products for your customers – including finding useful design references and getting the best prices. Are you looking to save time and money while enhancing your efficiency?

Now with Hik-ePartner and Hik-ProConnect apps, installers like you are enhancing their security business easily throughout the whole business cycle. What’s more, these two accounts easily integrate with each other, multiplying the benefits.

Partner Apps
A smoother work flow

Before, during, and after making the sale, you will find everything you need: product and solution information, installation and maintenance tools, value-added services, and much more.

1. Use Hik-ePartner for product information

Get Hikvision’s latest updates for products and solutions at your fingertips

Experience easier installation with extensive how-to documents and videos

 

2. Use Hik-ePartner for solution design

Get access to comprehensive solution-by-scenario info and related product bundles

Get help from powerful bandwidth and storage calculation tools

Get online support when needed, both staff and automated service available

3. Use Hik-ProConnect for remote configuration and maintenance

Manage multiple sites with power and efficiency

Remotely configure parameters in batches

Connect web device interfaces remotely via P2P technology

Enjoy open and easy integration with an Alarm Receiving Center

4. Use Hik-ePartner to redeem gifts

Redeem gifts with points via *Rewards Program(*Please note policies differ in countries/regions)

 

     Use Hik-ProConnect for value-added services 

Save time and money with remote health monitoring and maintenance

Save more with cloud storage that reduces the costs for local servers

More value-added services will be added in the future including cloud access control, attendance, and more

App download

Access authentication for teleworking grows 60%

The Duo Security study, part of Cisco, also reveals the increased use of unmanaged devices at the beginning of the pandemic and the evolution towards Cloud applications

Madrid 2020. – Faced with the rapid transition to teleworking, organizations have massively adopted Virtual Private Network (VPN) and Remote Desktop Protocol (RDP) technologies, among others. As a result, the authentication activity for these technologies increased by 60%, accelerating the digitization of companies and administrations.

This is clear from the Duo Trusted Access 2020 Report published by Duo Security, part of Cisco, which analyzes the activity of 26 million corporate devices around the world [i]. The report reveals how the effects of this digital transformation will continue to affect the coming years in the face of the new hybrid work environment that demands connected, safe and productive workers.

And, according to another recent Cisco study, 96% of organizations had to change their cybersecurity policies during confinement. And more than half used multi-factor authentication (MFA) mechanisms for secure access to applications.

Cloud applications and personal devices

Cloud adoption has also accelerated. Daily authentications for applications hosted in the cloud increased by 40% during the first months of the pandemic, most of the large and medium-sized organizations that wanted to ensure secure access to various cloud services.

In fact, Cloud applications will outperform on-premises applications (hosted on local servers) predictably in 2021. Cloud applications make up 13.2% of the total authentications registered by Duo (an increase of 5.4% vs. to 2019). For their part, on-premise applications account for 18.5% of all authentications (a 1.5% drop compared to last year).

As organizations hastily purchased equipment to support remote work, employees were using personal or unmanaged devices. Thus, access attempts blocked due to outdated devices soared 90% in March. This figure fell precipitously in April, indicating that devices are already more secure, reducing the risk against malware.

“When the pandemic started, the priority for many organizations was to stay up and running at all costs, taking the risk to get there,” says Dave Lewis, Global CISO Advisor at Duo Security. “The focus has now turned to mitigating risk through a more mature and modern approach to security, adapted to a completely disrupted corporate perimeter.”

Other notable conclusions are:

The rise of biometrics. Biometric technologies are widely used by business users, paving the way to a password-free future. 80% of mobile devices used for work have the biometric function configured, which represents an increase of 12% in the last five years.
Goodbye, SMS. The prevalence of SIM swapping attacks has led organizations to tighten their authentication schemes. In year-on-year terms, the percentage of organizations that apply a policy to override SMS authentication has almost doubled, from 8.7% to 16.1%.
Windows devices and the Chrome browser dominate businesses. 59% of the devices used to access protected applications run Windows, followed by Mac OSX with 23%. In general, mobile devices represent 15% of corporate access (iOS: 11.4%, Android: 3.7%). In terms of browsers, Chrome accounts for 44% of all browser authentications.
Apple devices, more likely to update quickly. On June 1, both Apple iOS and Android released software updates to patch critical vulnerabilities in their operating system options. Compared to Android, iOS devices were 3.5 times more likely to be updated in the next 30 days.
Windows 7 endures in healthcare. More than 30% of Windows devices in healthcare organizations continue to run Windows 7 – despite the security risks of being an unsupported version – versus 10% in widespread use by Duo customers. The legal requirements and the particular conditions of third-party software providers may influence the failure to update obsolete systems.

Windows 7 endures in healthcare. More than 30% of Windows devices in healthcare organizations continue to run Windows 7 – despite the security risks of being an unsupported version – versus 10% in widespread use by Duo customers. The legal requirements and the particular conditions of third-party software providers may influence the failure to update obsolete systems.
UK and EU, behind US in Cloud security. US organizations perform a greater number of user authentications to access Cloud applications, which implies less widespread use of the cloud by British and European companies or a greater proportion of applications not protected by multi-factor mechanisms in the United Kingdom. Kingdom and the EU.

About Cisco

Cisco (NASDAQ: CSCO) is the world leader in Internet technology. Cisco inspires new possibilities by reinventing applications, protecting data, transforming infrastructure, and facilitating collaborative work to move towards a global and inclusive future.

 

The Brand-new HUAWEI Health Lab: Adding Simple yet Scientific Twists to Sports and Health Innovation

Xi’an, China, 10th December 2020 – Huawei today announced the implementation of its brand-new HUAWEI Health Lab in Xi’an, China. HUAWEI Health Lab researchers, engineers and developers will jointly explore the innovation and application of new sports and health technology, bringing the scientific and convenient sports experience to global consumers.

The brand-new HUAWEI Health Lab includes an experimental smart wearable product testing area and a sports health innovation area. In the experimental smart wearable product testing area, the engineers have set up more than ten reliability tests based on strict standards. All of the HUAWEI smart wearables will stand up to destructive test repeatedly. Only those products that passed the test will be introduced to the market and eventually provide services to consumers. With more than 20 professional research devices, researchers simulate multiple exercise scenarios, collect fitness and health data, and continuously optimise Huawei’s fitness and health data algorithms. In this way, all of the consumers with different physical condition can obtain the accurate fitness and health data from our wearable products.

“Smart wearables are tiny gadgets, but they bear big thoughts which guide consumers to a more scientific workout experience and a healthier life,” said Richard Yu, CEO of Huawei’s Consumer Business Group (BG). Today, Huawei’s smart wearables are among the most popular devices on the market, and as a response to consumers’ trust and loyalty, Huawei is committed to stay innovative, enhance R&D capabilities, and improve the professionalism in the field of sports and health technology to offer global consumers a scientific and healthy lifestyle.

Huawei unveils its brand-new HUAWEI Health Lab for professional enhancement

In 2020, HUAWEI launched seven smart wearables to the market. Smartwatches such as HUAWEI WATCH GT 2, HUAWEI WATCH GT 2 Pro, and HUAWEI WATCH FIT have won acclaim from global consumers for their professional fitness and health functions and product experience.

According to the market research report of IDC, a world-renowned market consulting firm, Huawei’s wrist wearables ranked No. 1 in the second quarter of 2020.

To provide global consumers with more advanced smart wearable products and ultimate fitness and health experience, Huawei’s smart wearable and fitness and health R&D team spent nine months integrating existing R&D resources and introducing new professional research devices. After re-location and planning, Huawei’s smart wearable and fitness and health R&D team  has built the brand-new HUAWEI Health Lab to further enhance innovation capabilities.

Create precise algorithms and simple scientific workout experiences through complex R&D tests

The secrets to the birth of these scientific features are housed in the HUAWEI Health Lab. Over 40 researchers, developers and testers work together closely in the lab, actualising their passion for an active and healthy lifestyle with help from a wide range of specialised research equipment and innovative research methods. Behind the convenient health and fitness experience offered by Huawei wearable products, there are always complex R&D process happened within the HUAWEI Health Lab.

During the development phase of HUAWEI WATCH GT 2 Pro’s Golf Driving Range Mode, the indoor golf simulation device plays an important role. After 20,000 swings, more than 2,500 sets of professional data were collected, which algorithm engineers used to tune the algorithms so as to ensure that the feature provides the best possible experience for consumers.

In order to capture health data such as maximum oxygen uptake, running posture, heart rate and calories burnt when running, researchers at HUAWEI Health Lab has designed a core data collection system for running with the help of a foot pressure treadmill, cardio-metabolic mask, heart rate belt. optical gesture capture system and professional treadmill.

In 2020 alone, researchers have collected 10,900 hours of running data and a running mileage of around 105,000 kilometres[1]. These data are continuously verified and optimised by data algorithms to restore the actual physical state of people when they are running and are eventually applied to Huawei’s wearable products.

Multi-disciplinary research group continually advancing Huawei’s smart sports experience

“In the HUAWEI Health Lab, research equipment is not the only important element, but also researchers and their innovative research solutions,” said Rico Zhang, President of Smart Wearable and Health Product Line in Huawei Consumer Business Group (BG). HUAWEI Health Lab is staffed by researchers and developers with a wide range of professional backgrounds, spanning many areas across the spectrum of sports and human sciences. They include professionals from sports and human physiology, training and physical education, sports rehabilitation, medicine, software engineering, algorithmic engineering, bioscience engineering, material hardware, structural design and test engineering. “Together, this multi-disciplinary group of researchers and developers have combined and exchanged their expertise to create an innovative new research methodology, turning this laboratory to an innovative workshop for a healthy lifestyle and enable smartwatch to act as a wrist-bound personal trainer, helping consumers to exercise scientifically and live a healthier life.”

The first floor of the HUAWEI Health Lab is dedicated for reliability tests. Huawei’s product testing engineers reference to the national and international standards in using mechanical equipment and software to simulate extreme usage scenarios, and conduct durability tests on the hardware and software of Huawei’s wearable products.

There are hundreds of reliability tests designed by the product team. Among them, a quarter of the test items belong to the extreme durability test. For the Huawei smartwatches and bands that are going to the tests, this is undoubtedly a journey of no return. If the test fails, they will be disassembled to analyse and sent to the factory to destroy.

“In the future, Huawei will continue to increase the investment in the field of sports and health, and build another sports health laboratory in Songshan Lake, Dongguan which will collaborate closely with more than 10 of Huawei’s global science institutes, sharing R&D resources with the aim of building an innovative, industry-leading, and open Huawei sports health ecosystem. We also aim to provide consumers easy to use, professional and accurate health and fitness products,” said Rico Zhang.

With the rapid expansion of Huawei’s sports R&D facilities matching the brand’s growing repertoire of wearable devices to suit different consumer needs, the future certainly looks bright for Huawei’s Smart Wearable and Health Product Line. For more information, please visit https://consumer.huawei.com/ or contact your local representative.

About Huawei Consumer BG 

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecommunications industry and is dedicated to delivering the latest technological advances to consumers around the world.

For regular updates on Huawei Consumer BG, follow us on:

Facebook: https://www.facebook.com/huaweimobile/

Twitter: https://twitter.com/HuaweiMobile

Instagram: https://www.instagram.com/huaweimobile/

YouTube: https://www.youtube.com/user/HuaweiDeviceCo

LinkedIn: https://www.linkedin.com/company/10617746/

 

BUGATTI ANNOUNCES EXCLUSIVE PARTNERSHIP WITH TIDAL AUDIO FOR PERFECTION WITHOUT LIMITS IN HOME AUDIO

INTRODUCING THE BUGATTI OF HOME AUDIO

BUGATTI and TIDAL Audio are united in a shared philosophy: to strive for perfection without limits in order to perform with exceptional design, effort and uncompromising spirit. The two companies, leading in their respective fields of exclusive luxury automotive design and premium audio systems, will set a new standard for home music systems – introducing ‘the BUGATTI of home audio’. The two companies will work to establish a new category of sound systems, underpinned by unrivalled exclusivity and high quality like no other.

The partnership between BUGATTI and TIDAL Audio begins with the “Royale” range of speakers that lead the way for luxury in the home audio sector. Technical avant-garde meets a passion for design, the perfect finish and outstanding results – with the visual promise of the breathtaking performance that follows. Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power.

The superlative quality becomes its own metaphor and redefines the parameters of audio equipment design. Just as the BUGATTI models on four wheels give an almost infinite number of possibilities for customization, the options list for this new standard of home audio is equally as unique. As for the design there are two main themes: Monocoque and Duotone. One can select between piano finishes or avant-garde color and material combinations. Each “Royale” loudspeaker pair can be customized with carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces.

The front of the speakers show the BUGATTI logo plaque, finished in polished stainless steel and curved to accommodate the shape of the unit up to the brand’s qualities for personalization and performance – every set of speakers by TIDAL for BUGATTI is subject to a very personal bespoke ordering process, allowing the customer to share their precise vision of the best audio system in the world. And the plaque at the backside, branded ‘TIDAL for BUGATTI’, underlines the exclusive cooperation.

The “Royale” is deploying four subwoofer drivers per speaker and a 3-way front unit with a midrange-driver and tweeter with diamond diaphragms. The diamond diaphragm tweeter can be also found in our cars. The Royale is an active speaker with housing extremely powerful amplifier channels inside. The matching music controller allows to connect to all kinds of sources, including music streaming services and TV and can be controlled with smart devices.

The start of the partnership manifests itself in the ‘Edition Noir’ and ‘Edition Blanc’, each limited to only 15 pairs.

About TIDAL Audio:
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with a clear vision of building the finest audio systems in the world. From the beginning TIDAL Audio pursued single-mindedly the ambition to redefine quality in the sphere of sound systems. TIDAL Audio systems are a combination of passion and professionalism never sparing any efforts to reach new heights in audio quality and design aspirations. TIDAL Audio serves prestigious clients around the world and has received multiple awards from leading reviewers and magazines.

Contact:
TIDAL Audio GmbH
Immendorfer Str.1
50354 Hürth
Germany
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Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
Cupertino, California — Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”

Custom Acoustic Design

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.

Breakthrough Listening Experience

AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
  • Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
  • Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
  • Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
  • Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.

The Magic of AirPods

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.

Battery and Performance

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.2
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.

Additional Features

  • Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
  • Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.3
  • Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
  • AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
  • AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
  • AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
  • Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
  • With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.

Extech IR200: Non-Contact Forehead InfraRed Thermometer

Ideal for Quickly Detecting Elevated Skin Temperature

The IR200 is ideal for quickly screening individuals for elevated skin temperature. This infrared thermometer has a non-contact design that eliminates the need for replacement probe covers and other supplies. The IR200 is accurate to 0.5°F (0.3°C) with 0.1°F/°C resolution when measuring skin temperatures between 89.6°F to 108.5°F (32.0°C to 42.5°C). Adjustable alarm alerts user visually and audibly when temperature exceeds programmed limit. Optimum measurement distance of 1.9 in. to 5.9 in. (5 to 15 cm). Move the Body/Surface function switch to the Surface position for non-contact surface temperature measurements from 32°F to 140°F (0.0°C to 60.0°C). With a fast response of just 0.5 seconds, users can simply press the trigger and read temperature on the large backlit LCD display. Memory stores up to 32 readings for easy recall. Comes complete with 2 AA (1.5V) batteries and pouch.

Note: This thermometer is intended for screening individuals or monitoring an individual for potential elevated skin temperatures. It is not a substitute for a clinical thermometer. Always use a clinical thermometer when high accuracy body temperature measurements are required.