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Siren raises $11.8M for its limb-saving smart socks

Siren raises $11.8M for its limb-saving smart socks

Can a pair of socks help those with diabetes avoid foot amputations?

That’s one of the ideas behind Siren, a company that’s building smart, washable fabric wearables – the first of which is a pair of socks meant to help those with diabetes monitor their foot health and detect dangerous injuries early. They’ve just a raised $11.8 million Series B to help get it done.

The round was led by Anathem Ventures, and backed by Khosla, DCM, and Founders Fund. As part of the raise, DCM’s Jason Krikorian (co-founder of Slingbox maker Sling Media) will be joining Siren’s  board.

Siren co-founder Ran Ma tells me that amputations in patients with diabetes are largely the result of injuries that go undetected for too long. Over time, diabetes can cause nerve damage; when this nerve damage impacts the feet, patients can develop injuries and ulcers without noticing – out of sight, out of mind. Left untreated, these injuries can grow worse or become infected to the point that amputation is required. Tens of thousands of these amputations occur each year in the U.S. alone.

Siren’s socks help detect injuries that might otherwise go unnoticed by monitoring the temperature of six regions of the wearer’s foot. If one region seems to be getting considerably warmer than those around it, it could indicate ongoing inflammation caused by an injury. The socks can connect to the patient’s phone via Bluetooth to help them keep an eye on their feet – and, importantly, that information is beamed to their doctors who can keep an eye out for red flags.

That last bit is particularly key right now. With the ongoing COVID-19 pandemic, many are avoiding doctors offices and hospitals in fear of being exposed to the virus; meanwhile, many offices have been limiting their more routine/less urgent or “non-essential” appointments – including, in this case, routine foot exams. Siren’s socks let a patient’s doctors monitor their foot health from afar.

We first met Siren back in 2017 when the company won the TechCrunch Hardware Battlefield at CES. Since then, the company has raised around $22 million in funding; this $11.8 million Series B, a previously undisclosed $6.5 million Series A in 2018, and a $3.4 million seed round.

Ran tells me that they’ve made Siren Socks available in ten states so far, with plans to expand nationwide by the end of this year.

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LOWER YOUR HANDICAP BY PLAYING SMARTER

Our 3rd-Generation system features 14 sensors – one for every club in your bag – and access to the award winning Arccos Caddie app, golf’s Smartest Caddie featuring:

LOWER YOUR HANDICAP BY PLAYING SMARTER

ARCCOS CADDIE SMART SENSORS

LOWER YOUR HANDICAP BY PLAYING SMARTER

 

  • Automatic shot tracking, hands-free fully automatic data capture
  • Smart Distance Club Averages, know how far to actually hit all your clubs so you select the right one for every shot
  • NEW – A.I. Powered GPS Rangefinder, first-ever rangefinder that adjusts in real-time for wind (including gusts), slope, temperature, humidity and altitude giving you the Arccos Caddie Number, the most precise yardage in the game
  • Personalised Caddie Advice that leverages A.I. to provide you with your optimal strategy
  • Advanced Analytics powered by strokes gained providing personalised performance breakdowns to guide practice and equipment choices

Winner of four-straight Golf Digest Editor’s Choice Awards for “Best Game Analyzer,” Arccos Caddie users experience an average handicap improvement of 4.2 strokes during the first year, some in as few as 5 rounds, by ensuring players make smarter decisions and shoot lower scores.

All Smart Sensor purchases include a 1-year subscription valued at US$99.99 starting from the date the sensors are activated. After 1-year you will be auto-billed US$99.99 per year. 

User benefits:

  • Get AI-powered Caddie Advice for every shot, on every hole
  • Learn precisely which club to use in every situation
  • Know your precise yardage to any point on the course calculated by golf’s most powerful and accurate A.I. Powered GPS Rangefinder in the world.
  • Identify your actual strengths and weaknesses

System features:

  • Ultralight, low-profile sensors
  • Battery designed to last 5 years and fully guaranteed for 2 years
  • Power saving mode
  • Enhanced shot-detection algorithm
  • Access to Arccos Caddie app upgrades
  • Permitted Under the Rules of Golf (Decision Number 2017-0754).

The system includes:

  • 13 regular Arccos Caddie sensors + 1 Arccos Caddie Putter sensor
  • Free iOS & Android apps
  • 30-day, money-back guarantee
  • 1-year subscription (included in purchase price)

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Adidas X Google GMR template

Designed to bring real-world achievements to the virtual, the Adidas GMR Template is an engaging activity tracking technology app.

Soccer cleats insoles come in a pair of two, with a single Google Jacquard tag to place on the insole of the dominant foot.

ADIDAS X GOOGLE GMR TEMPLATE

Designed to bring real-world achievements to the virtual, the Adidas GMR Template is an engaging activity tracking technology app. Soccer cleats insoles come in a pair of two, with a single Google Jacquard tag to place on the insole of the dominant foot.

Machine learning algorithms recognize physical movement in the field, following kicks, shooting power, distance traveled, and speed. This data is then passed from GMR to EA’s FIFA mobile game, which will offer unique challenges and milestones to reach each week (think of kicks or miles run), ultimately using real-world performance to enhance the Mobile Ultimate Team. of the user. .

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Nike Adapt joins the Air Max family

Nike Sportswear brings advanced power lacing to the Air Max platform with the introduction of Nike Adapt Auto Max.

Channeling the DNA of Tinker Hatfield’s design aesthetic and Air Max 90 and   Nike Mag sampling elements , the Nike Adapt Auto Max takes a new silhouette through its increased profile and thicker midsole. The Air Max 90’s cassette design element now highlights the Air Max unit, and the FitAdapt motor helps enable instant customization and responsiveness.

Nike Sportswear brings advanced power-lacing to the Air Max platform with the introduction of the Nike Adapt Auto Max.

Nike Adapt joins the Air Max family

Nike Adapt Auto Max sees an increased profile.

The thicker midsole emphasizes the design element of the cassette.

By bringing the firmware to Nike Sportswear, Nike continually improves the product even after purchase, responding to changing preferences and environments.

The lead lead color is inspired by the FitAdapt technology needed to power the Nike Adapt Auto Max.

Nike Adapt Auto Max sees an increased profile.

The thicker midsole emphasizes the cassette design element.

By bringing the firmware to Nike Sportswear, Nike continually improves the product even after purchase, responding to changing preferences and environments.

The lead lead color is inspired by the FitAdapt technology needed to power the Nike Adapt Auto Max.

Adapt means Adapt

“Nike Adapt is our ultimate offering where performance meets connection,” says Brandon Burroughs, Senior Director, Global Digital Innovation, Nike. “For the first time, we can offer dynamic comfort and protection to the Air Max platform, powered by a frictionless digital utility that will make the shoe smarter and do more over time. By pairing Nike Adapt with our iconic Air Max platform, we are giving users the future of fit and best driving in one shoe. ”

“By combining Nike Adapt with our iconic Air Max platform, we are giving users the future of fit and best riding in one shoe.”

Brandon Burroughs, Senior Director, Global Digital Innovation, Nike

Because the FitAdapt technology platform was built to be “future-ready,” Nike can continually grow and scale with users as the company expands the Nike Adapt line and regularly updates features. By advancing the existing Nike Adapt ecosystem that powers the Nike Adapt BB , Nike Adapt Huarache, and Nike Adapt BB 2.0 , the Nike Adapt app now gives users exclusive access to the latest features of Nike Adapt footwear – updates and enhancements to the User experience since Adapt BB launched (and reported by users themselves) are highlighted below.

From 13 lightweight customization options to fit custom and preset modes to shortcuts with Siri, the Nike Adapt Auto Max features build on the Nike Adapt ecosystem to deliver unique and custom footwear.

Voice Shortcuts: Users can instantly adjust their Nike Adapt Auto Max shoes using just the voice with five customizable Siri shortcuts. This spring, Nike Adapt will support voice commands for Android users through Google Voice.

Control your fit from your wrist – connect your Apple Watch to easily tighten or loosen the fit of your wrist.

Lightweight Nike Adapt Auto Max customization: This spring, Nike Adapt Auto Max users will not only be able to light up their lace motors, choosing from 13 iconic Nike colors, but will also be able to select pulsing or static options to complement their personal style. (They can also choose to turn off the light when not needed.)

Predefined and custom Nike Adapt Auto Max Fit modes: From the first time they put on their shoes, Adapt Auto Max owners will have two modes created by the app: one set for activity and the other for relaxation. Custom settings with custom modes are also an option.

Nike Adapt Auto Max launches this spring in multiple colors and extends the Nike Adapt size range, bringing an instant custom fit to the smallest and largest shoe sizes. FitAdapt technology is available in various styles.

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