BRAVIA XR MASTER Series Z9J

See the world with extraordinary 8K clarity

Traditionally new TV sets focus on resolution, or backlighting, or some other tangible feature. Sony’s 2021 lineup focuses on something else entirely: processing. Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the “focal point” is in the picture  mimicking how the human brain works  adjusting elements like color, contrast, and detail to deliver the best picture possible.

 

XR Picture

Enjoy 8K pictures that feel deep, natural, and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light.

XR Color

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the “focal point” is in the picture  mimicking how the human brain works  adjusting elements like color, contrast, and detail to deliver the best picture possible.  The new chip will be available across a wide range of Sony’s 2021 sets, from the flagship 8K LED Master Series Z9J to the 4K X92.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.

XR Contrast Booster 15

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined feathers and sharply outlined claws

XR 8K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K or 4K signals close to true 8K quality for incredibly real and immersive viewing. XR 8K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details

8K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail

8K XR Smoothing

XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear with no blur.

XR Motion Clarity

On some screens, sports, and fast-action scenes can seem to go by in a blur. Our latest LED XR X-Motion Clarity™ technology keeps everything smooth, bright, and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

X-Anti Reflection

It’s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun- or lamplight so you can see pure blacks in brightness and enjoy clear pictures without distraction.

X-Wide Angle™

Watching TV from the sides is now as satisfying as from the center. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you’re watching.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound follows action for a truly immersive experience.

Acoustic Multi-Audio™

Our Acoustic Multi-Audio technology includes frame tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing subwoofers, you’ll enjoy powerful bass, no matter where you place your TV.

XR Surround

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV

Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Voice Search

Find your favorite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing — you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Works with Hey Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, “Hey Google.”

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart remote

All your connected devices can be controlled with our smart commander. One button access to video on-demand services brings shows and movies into your room in seconds.

Backlit remote

Premium-design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. See keys in the dark with an integrated backlight—ideal for changing volume or settings while watching movies at night

Three-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Metal Flush Surface

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what’s around it.

Cable management

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.

Light and Color Sensor

When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimizes sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimized to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 8K smart TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you’ll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

BRAVIA CORE™

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality

Pricing and availability info will be announced in spring 2021.

Samsung MicroLED Opens a New Era of Breathtaking Picture Quality and Design

The next generation of television display technology is ready for the home out of the box with the unveil of Samsung’s 110’’ MicroLED in Korea

Samsung Electronics announced the launch and pre-sale of the groundbreaking 110” Samsung MicroLED beginning today in Korea. Unlike any other displays currently available on the market, Samsung MicroLED delivers astonishing color vibrancy and brightness with self-emissive LED display technology.

In 2018, Samsung’s first MicroLED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time. Unlike its modular counterpart, installation and calibration is streamlined since the new 110” MicroLED model is prefabricated — offering stunning video, audio, and smart capabilities out of the box.

In the past year, consumer interest and demand for large screen TVs has continued to grow rapidly. With the launch of the 110’’ MicroLED, Samsung offers a breathtaking visual experience on an ultra-large next-generation TV display.

“As consumers rely on their televisions for more functions than ever, we are incredibly excited to bring the 110” MicroLED to the commercial market,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Samsung MicroLED is going to redefine what premium at-home experiences mean for consumers around the world.

Innovative Engineering Delivers Next-Level Picture Quality

Ultra-large screen enthusiasts want excellent picture quality with vibrant colors and stunning resolution. With Samsung’s latest engineering innovations, the 110’’ MicroLED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. Instead, it is self-illuminating—producing light and color from its own pixel structures. It expresses 100% of the DCI and Adobe RGB color gamut, and accurately delivers wide color gamut images taken with high-end DSLR cameras. This results in stunning, lifelike colors and accurate brightness from the display’s 4K resolution and 8 million pixels.

The 110’’ MicroLED also has a processor powerful enough to live up to its display capabilities. Its all-new Micro AI Processor delivers stunning 4K HDR content — resulting in bright, vivid, realistic picture quality that is optimized to each scene.

What’s more, the 110” MicroLED makes that stunning picture quality last for the long term. MicroLEDs are made of inorganic materials which are long-lasting and durable — allowing a lifespan of up to 100,000 hours, or over a decade.

Previously, mass-producing a MicroLED screen as small as 110’’ for simple home installation wasn’t possible. But Samsung innovated to make it a reality by developing cutting-edge surface mount technology — along with a new production process derived from its semiconductor business — making MicroLED technology easier to manufacture, deliver, and install. These same innovations will allow Samsung to produce even smaller MicroLED models in the future, so even more consumers can enjoy the breathtaking MicroLED experience.

Immersive Design and Premium Audio

When you turn on the 110’’ MicroLED, you are treated to a spectacularly immersive experience thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been completely removed from the display — leaving only the screen, delivering consumers the most immersive content experience.

Samsung has innovated and optimized its Smart TV features to take advantage of the 110” MicroLED’s massive screen. For example, consumers can use the Multi View feature to comfortably watch up to four sources of content simultaneously on up to 55’’ sized split screens. When using this feature, the viewers can connect multiple external devices and enjoy watching news, movies, and other apps simultaneously on one screen — so they can keep up with multiple sports at once, or stream a walkthrough while playing a video game, all in stunning quality and size.

Plus, the 110’’ MicroLED’s dynamic audio experience is just as immersive as its visuals. It includes an embedded Majestic Sound System that delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater. And its Object Tracking Sound Pro feature identifies objects moving on screen, and projects the sound to follow the action — so when you are watching an action movie and an airplane flies overhead, it will feel like its engines are roaring above you.

The 110’’ MicroLED will be available globally in the first quarter of next year following today’s unveiling in Korea. For more information about the 110’’ MicroLED, please visit: www.samsung.com.

BUGATTI ANNOUNCES EXCLUSIVE PARTNERSHIP WITH TIDAL AUDIO FOR PERFECTION WITHOUT LIMITS IN HOME AUDIO

INTRODUCING THE BUGATTI OF HOME AUDIO

BUGATTI and TIDAL Audio are united in a shared philosophy: to strive for perfection without limits in order to perform with exceptional design, effort and uncompromising spirit. The two companies, leading in their respective fields of exclusive luxury automotive design and premium audio systems, will set a new standard for home music systems – introducing ‘the BUGATTI of home audio’. The two companies will work to establish a new category of sound systems, underpinned by unrivalled exclusivity and high quality like no other.

The partnership between BUGATTI and TIDAL Audio begins with the “Royale” range of speakers that lead the way for luxury in the home audio sector. Technical avant-garde meets a passion for design, the perfect finish and outstanding results – with the visual promise of the breathtaking performance that follows. Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power.

The superlative quality becomes its own metaphor and redefines the parameters of audio equipment design. Just as the BUGATTI models on four wheels give an almost infinite number of possibilities for customization, the options list for this new standard of home audio is equally as unique. As for the design there are two main themes: Monocoque and Duotone. One can select between piano finishes or avant-garde color and material combinations. Each “Royale” loudspeaker pair can be customized with carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces.

The front of the speakers show the BUGATTI logo plaque, finished in polished stainless steel and curved to accommodate the shape of the unit up to the brand’s qualities for personalization and performance – every set of speakers by TIDAL for BUGATTI is subject to a very personal bespoke ordering process, allowing the customer to share their precise vision of the best audio system in the world. And the plaque at the backside, branded ‘TIDAL for BUGATTI’, underlines the exclusive cooperation.

The “Royale” is deploying four subwoofer drivers per speaker and a 3-way front unit with a midrange-driver and tweeter with diamond diaphragms. The diamond diaphragm tweeter can be also found in our cars. The Royale is an active speaker with housing extremely powerful amplifier channels inside. The matching music controller allows to connect to all kinds of sources, including music streaming services and TV and can be controlled with smart devices.

The start of the partnership manifests itself in the ‘Edition Noir’ and ‘Edition Blanc’, each limited to only 15 pairs.

About TIDAL Audio:
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with a clear vision of building the finest audio systems in the world. From the beginning TIDAL Audio pursued single-mindedly the ambition to redefine quality in the sphere of sound systems. TIDAL Audio systems are a combination of passion and professionalism never sparing any efforts to reach new heights in audio quality and design aspirations. TIDAL Audio serves prestigious clients around the world and has received multiple awards from leading reviewers and magazines.

Contact:
TIDAL Audio GmbH
Immendorfer Str.1
50354 Hürth
Germany
www.tidal-audio.com
+49 2233 9669225
contact@tidal-audio.com

 

Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
Cupertino, California — Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”

Custom Acoustic Design

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.

Breakthrough Listening Experience

AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
  • Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
  • Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
  • Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
  • Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.

The Magic of AirPods

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.

Battery and Performance

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.2
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.

Additional Features

  • Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
  • Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.3
  • Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
  • AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
  • AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
  • AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
  • Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
  • With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.

11 September 2020, London: The GSMA has been organising the industry’s premier mobile events since 2006. During that time, we’ve responded to various emergent situations and are now closely monitoring the changing global circumstances around Covid-19. The GSMA’s approach is safety first, and we are working to ensure that MWC21 proceeds in the safest way for all participants. 

GSMA Guidelines on Health and Safety for MWC21

As always, health and safety are a paramount consideration, and we are working closely with Fira Barcelona and the Host City Parties in Spain to ensure we incorporate all guidance and provide the best level of protection possible at the event. Whilst many safety standards will be mandated; our approach is to meet and then surpass those standards where possible. Our planning principles include;

  • Collaboration: Our dialogue with key partners and exhibitors is in full force to ensure a safe build-up and operation of MWC incorporating all emerging guidance
  • Partnership: The GSMA works directly with the Spanish and Catalan governments, the Host City Parties and Fira de Barcelona to ensure a safe and healthy experience for all involved in the event. This partnership will build on the Protocol on Safety and Prevention against COVID-19 currently being implemented by Fira de Barcelona
  • Expert advice and health and safety measures: We are defining strict standards and best practice with direction from health authorities around the world including, the WHO, scientific research, health and safety experts and Spanish and Catalan health authorities

Updates on our enhanced health and safety measures and our ‘touchless’ environment will be available in the coming weeks. Some of the health & safety measures and protocols exhibitors and attendees will be obliged to follow include;

  • Social distancing and traffic flows
  • We will optimise the exhibition layout to improve flow and support social distancing through real-time data sharing and analysis
    • The venue will be set up to ensure the 1.5m distance guidelines are met
    • All spaces will be designed to ensure a crowd density of no less than 2.5m2 per person can be maintained
    • Exhibitors will be required to adhere to strict stand capacity and flow requirements as well as stand design adjustments
  • Personal protective equipment
  • Protective face masks will be mandatory
  • Hygiene
    • The environment will minimise touch, with entry, information points and registration all becoming touchless
    • Hand sanitiser will be widely available throughout the venue and required at each Exhibitor stand
    • There will be enhanced cleaning measures throughout the venue, with particular attention paid to high contact surfaces
    • Exhibitors will be obliged to conduct frequent cleaning and disinfection of their stands
    • Where the handling of products or other materials is necessary, it will be essential for items and hands to be sanitised before and after use with an approved hydro-alcoholic sanitising solution
    • Specific cleaning and sterilisation regimes will be in place for any audio-visual equipment
  • Training
    • Exhibitors must ensure that all staff and contractors have received, as a minimum, training in the health and safety guidelines and rules provided

The GSMA will abide by every step outlined in our health and safety guidelines and will enforce compliance throughout the event to ensure that exhibitors and attendees also comply.

Pilot Initiative Brings Bang & Olufsen Classics to Life The first initiative is the 1972 Beogram 4000 series turntable. Designed by Jacob Jensen and part of the permanent collection of MOMA in New York.

THE PILOT INITIATIVE THAT BRINGS THE CLASSICS OF BANG & OLUFSEN TO LIFE

Design that lasts over time

The pilot initiative that brings Bang & Olufsen classics back to life
“In our pilot project of the B&O classics, we are exploring Design for Longevity, which is one of the principles of the circular economy framework, with the aim of preserving the heritage and value of some of our most iconic products from previous decades. We know that people continue to use and display Bang & Olufsen products in their homes 25, 35 and even 45 years after they were created, which is quite unique in our industry, ”says Product Manager Mads Kogsgaard Hansen, who leads the Bang & Olufsen Classics pilot and continues:

“Exploring and understanding how to extend the life and relevance of audio products that people already appreciate helps us define evidence-based principles for emotional durability, long-lasting craftsmanship, obsolescence of connectivity and timeless design, lo which also has environmental benefits for our future products. ‘

The first product to be relaunched under the Classics initiative is the Beogram 4000 series turntable. The turntable was designed by Jacob Jensen in 1972, who wanted to create a turntable that was equal parts timeless and progressive in its technical performance while maintaining the Bang & Olufsen aesthetic. The result was an electronically controlled turntable, making record playback easier than ever and using the most advanced techniques: for example, the electronic tangential pickup arm, which when moved at right angles from the end of the record player always played the record. at the right angle – the one created in the factory – and which also made it more “dance-proof” than any other turntable on the market at the time.

Renovated, restored and recreated Bang & Olufsen has already begun to explore how to renew, restore and reinvent the Beogram 4000 series turntables, and the launch of this pilot initiative is expected in 2020. The original products have been identified, sent to the factory and the company’s laboratory in Struer, where they are carefully disassembled and manually inspected. What follows is a thorough renovation and restoration of the mobile mechanics and electronic parts to ensure that the product can integrate with current technology in a contemporary home.

According to product manager Mads Kogsgaard Hansen, the new turntables will have additional design elements that were not featured in the original Beogram 4000 series: “Every part of the renovation process is done by hand, so you can only imagine the level of craftsmanship and care of the details that each turntable has.

During this process, our engineers and designers came up with brilliant ideas that recreate some elements of the turntable, staying true to the original design intent. We can’t wait to share these details when the turntable is ready for its relaunch later this year. ”

Price and availability
The price and availability of the restored and recreated Beogram 4000 series turntables will be included in the official announcement. Turntables are expected to be released in limited quantities during 2020. For more information, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #BangOlufsen

Kyron and Brabham Automotive – two companies driven to create ultimate performance through engineering, design and passion.

A collaboration of two world leaders in their respective fields striving to push the future of immersive experiences to new heights. From Brabham Automotive inspired versions of our music systems, to high end audio in car sound, the synergy allows both companies to combine their strengths and continue to innovate, pushing the boundaries of what is possible.

KRYON AUDIO X BRABHAM AUTOMOTIVE SYSTEM

Hand Crafted in Australia

Each Kyron music system is built by hand to order and can take 6 months or more to build depending on the specialist skills required for the bespoke options chosen.

Our systems include amplifiers, cables and everything needed and our expert installation service will ensure that everything is performing perfectly.

Brabham Automotive is the brainchild of a team of automotive industry experts and technicians headed by David Brabham, son of legendary Australian racing car champion driver Sir Jack Brabham. David Brabham himself is a champion, winning the Le Mans 24 Hours Class three times. David Brabham has driven for the Peugeot and Aston Martin teams, winning GT1 with the latter. While Brabham Automotive is, of course, in a total different category, we wonder what opportunities the closure of Australia’s Ford and Holden manufacturing may present in terms of personnel in engineering and fabrication and production hardware.

Kyron Audio’s co-founder and Lead Designer Lee Gray told SoundStage! Australia, “Just as a Brabham changes your perception of what a supercar can do, enjoying music via the Kyron Audio system is a mind-changing, immersive experience. We are proud to share Brabham’s passion for performance and dynamics and look forward to creating outstanding experiences for our shared clientele.”

Dan Marks, CEO of Brabham Automotive expounded, “Brabham partners with brands which have the same focus on quality, customer engagement and which strive for excellence in their field. Kyron Audio, a fellow Adelaide-based company, fits that mould, making a premier product for the world stage. Kyron’s dedication to design, engineering and performance matches our own, offering Brabham customers an outstanding lifestyle choice.”

Kyron Audio’s ‘Brabham’ editions are available via special order to Brabham Automotive customers. We’d guess lessons learnt via the partnership, in terms of construction techniques and the adoption of new materials, will eventually trickle down to Kyron Audio products available to music lovers at large and those who seek the best in high-end audio.

Kyron Audio Brabham Special Edition
Kyron Audio
+61 3 9016 2585
www.kyronaudio.com.au

Brabham Automotive
www.brabhamautomotive.com

July 2020, Zurich – Switzerland & Struer – Denmark. Shared design philosophies and a fascination for deepening human experiences brought On and Bang & Olufsen together: running and music are fundamental ways for us to experience the world. Today sees the release of the ultimate running kit: On’s latest elite-level competition shoe, the Cloudboom, alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.

Bang & Olufsen + On Running Beoplay E8 Sport Wireless Earphones

Swiss sports brand On and Danish luxury audio brand Bang & Olufsen join forces to create the ultimate running kit.


The Cloudboom is On’s ultimate competition shoe. Created with elite athlete input, it is everything you need for your fastest marathon ever. A twin CloudTec® cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard™ to kick right through the 42.2/26.2. The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimised traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.

“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance – a principle we share with Bang & Olufsen.”

Bang & Olufsen’s Beoplay E8 Sport On Edition earphones are housed in a compact wireless charging case that blends performance driven materials from the sports Press release – for publication from July 16th, 2020 universe, such as rubber and textured silicone, with strong and corrosion resistant anodised aluminum – a Bang & Olufsen trademark for more than 50 years. Intricate
design details such as a ridged gripped detail on the earphones helps adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger. This special edition features both Bang & Olufsen’s and On’s minimalist logos, highlighted by colour contrasting aluminum rings and a cloud pattern, seamlessly blending design and tech.

“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says Bang & Olufsen VP of Product Management Christoffer Poulsen.

Harnessing the power of sound: the sound of unstoppable To enhance this collaboration, On and Bang & Olufsen have crafted a complete 8D
immersive experience to be discovered here.

Cloudboom will be available on www-on-running.com and at selected retail partners starting July 16th 2020 at 199,95€.
Released in very limited quantities, Beoplay E8 Sport On Edition will be available on

www.on-running.com, www.bang-olufsen.com and in selected Bang & Olufsen stores on July 16th 2020 at 350€.

ABOUT On
Based in Zurich, Portland, Berlin, Yokohama and Shanghai, On has taken the athletic footwear market by storm. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its award-winning CloudTec® technology. As a result, On is attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan. A few months ago, Roger Federer joined the founders of the young sports brand to shape its future. As a true partner, he is currently helping in overseeing product development, marketing and fan experiences as well as the athlete spirit of On’s high-performing culture.

On’s CloudTec® sole is patented worldwide. Ten years after market launch, On is available at more than 6,000 retailers and over 55 countries in Europe, North America, South America and Asia-Pacific.

ABOUT BANG & OLUFSEN
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bangolufsen.com and in select retailers. The company employs approximately 700 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ

INDIANAPOLIS, IND. (July 10, 2020) — Klipsch®a tech-driven premium global audio company, is pleased to introduce three new true wireless earphones that are designed to deliver best-in-class sound, comfort, technology and materials. Each new model features an innovative and functional case.

Klipsch is the official headphone and portable audio partner of the McLaren Formula 1 team. The two companies have collaborated to combine McLaren’s unparalleled design ethos and technical innovation with Klipsch’s legendary high-fidelity audio and unparalleled comfort. The result is the Klipsch T5 II True Wireless Sport McLaren edition earphones — engineered for extreme performance and designed to stay dry and in place through anything life throws at them. US MSRP $249.

Key features include

  • Dust and water-tight earphones and case (rated IP67) with moisture removal system ensure the earphones remain dry.
  • Six pairs of patented Klipsch ear tips, one pair of memory foam ear tips, and three sizes of no-budge ear wings ensure a customized, comfortable, and secure fit.
  • The case charges via USB-C or wirelessly with the included one-position wireless charging pad.
    Up to 32 hours of battery (8 hours in the earphones).
  • Best-in-class acoustic performance and four beamforming microphones with clear voice chat.
  • A seamlessly designed anodized metal signal-boost exterior antenna.
  • McLaren’s hallmark Papaya Orange and carbon fiber accents, special edition brand book, and a serialized metal card of authenticity.

New Klipsch T5 II True Wireless Sport earphones include the same features as the Klipsch McLaren edition and are available in three colors – black, white, and green. While the case charges wirelessly and via USB-C, it does not include a wireless charging pad. US MSRP $229.

Additionally, the Klipsch T5 II True Wireless earphones are the second generation of its acclaimed T5 predecessor. The earphones are approximately 25% smaller and more closely mimic the shape of the ear for maximum comfort. The amount of Klipsch patented comfort ear tips has doubled to include six pairs for a customized fit. A new signal boost antenna delivers a high-quality, seamless Bluetooth®
wireless technology connection. The earphones are dust and waterproof (rated IP67) and fit into a slimmer premium brushed metal case that holds up to a combined 32 hours of battery life (8 hours in the earphones). US MSRP $199.

The free Klipsch Connect App is available in eight languages and allows users to make product updates, EQ adjustments, access the quick start guide and troubleshoot, detect device battery status, and manage transparency controls.

All new earphone models are available for pre-order on July 10 through Klipsch.com and Worldwide Stereo. To learn more, visit Klipsch.com/mclaren-sport.

About Klipsch Audio

In 1946 Paul W. Klipsch, inventor, acoustics pioneer and maverick, founded Klipsch Audio with the sole purpose of bringing the power, detail, and emotion of the live music experience into his living room. Through the use of highly efficient speaker designs, handcrafted cabinetry, and a thirst for real engineering breakthroughs – Klipsch, the great American loudspeaker company, was born in Hope, AR. Today, our diverse range of quality audio products includes speakers and headphones for almost any consumer and professional application – including cinema, whole-house, wireless, home theater, and portable offerings. Honoring our founder’s legacy, Klipsch continues to be the legendary high-performance brand of choice for audiophiles and aficionados around the world. We are the Keepers of the Sound®.

Klipsch® and Keepers of the Sound® are registered trademarks of Klipsch Group, Inc., registered in the U.S. and other countries. Klipsch Group, Inc. is a VOXX International Company (NASDAQ: VOXX).

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966 since when McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 Grand Prix, the Le Mans 24 Hours at its first attempt, and the Indianapolis 500 three times.

McLaren Racing competes in the 2020 FIA Formula 1 World Championship with Lando Norris and Carlos Sainz, and the IndyCar Series in the US with Oliver Askew and Pato O’Ward. Fernando Alonso will compete for the team at the Indy 500 in the No. 66 Arrow McLaren SP Chevrolet.

The Leica M10-R opens up new dimensions of image quality with its high resolution of over 40 megapixels. The image sensor captures even the smallest details, so photographers can dive deeper into every scene.

The Leica M10-R with 40 Megapixel color sensor

LEICA M10-R

Redefining image quality.

Defying conventional wisdom, where increased resolution means sacrificing low-light performance, the M10-R boasts a much higher megapixel count over its 24 megapixel M10 brethren while also delivering lower levels of noise – ensuring it can be used in any and all environments for a wide range of photographic disciplines.

No other M-Camera is geared towards maximum image quality in such an uncompromising manner like the Leica M10-R.

Thus the camera fully realizes the capabilities of the prime M-Lenses and offers new stylistic and compositional approaches to the photographer.

Increased resolution
for highest detail rendition

With a resolution of over 40 megapixels, the Leica M10-R’s newly developed image sensor is able to capture even the finest textures and details.

Its base sensitivity of ISO 100, combined with fast Leica M-Lenses, makes it easy and flexible for shooting wide open and achieving maximum background blur and strong bokeh even in bright daytime light.

On the other end of the spectrum, the new sensor allows for a longer maximum exposure time of 16 minutes, lending the user more creative freedom when capturing star trails, motion blur or bringing out the tiniest amount of light in a nighttime landscape. All of this versatility at these new heights of resolution and higher dynamic range make the M10-R an imaging powerhouse for any application.