BRAVIA XR MASTER Series Z9J

See the world with extraordinary 8K clarity

Traditionally new TV sets focus on resolution, or backlighting, or some other tangible feature. Sony’s 2021 lineup focuses on something else entirely: processing. Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the “focal point” is in the picture  mimicking how the human brain works  adjusting elements like color, contrast, and detail to deliver the best picture possible.

 

XR Picture

Enjoy 8K pictures that feel deep, natural, and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light.

XR Color

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the “focal point” is in the picture  mimicking how the human brain works  adjusting elements like color, contrast, and detail to deliver the best picture possible.  The new chip will be available across a wide range of Sony’s 2021 sets, from the flagship 8K LED Master Series Z9J to the 4K X92.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.

XR Contrast Booster 15

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined feathers and sharply outlined claws

XR 8K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K or 4K signals close to true 8K quality for incredibly real and immersive viewing. XR 8K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details

8K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail

8K XR Smoothing

XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear with no blur.

XR Motion Clarity

On some screens, sports, and fast-action scenes can seem to go by in a blur. Our latest LED XR X-Motion Clarity™ technology keeps everything smooth, bright, and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

X-Anti Reflection

It’s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun- or lamplight so you can see pure blacks in brightness and enjoy clear pictures without distraction.

X-Wide Angle™

Watching TV from the sides is now as satisfying as from the center. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you’re watching.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound follows action for a truly immersive experience.

Acoustic Multi-Audio™

Our Acoustic Multi-Audio technology includes frame tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing subwoofers, you’ll enjoy powerful bass, no matter where you place your TV.

XR Surround

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV

Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Voice Search

Find your favorite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing — you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Works with Hey Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, “Hey Google.”

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart remote

All your connected devices can be controlled with our smart commander. One button access to video on-demand services brings shows and movies into your room in seconds.

Backlit remote

Premium-design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. See keys in the dark with an integrated backlight—ideal for changing volume or settings while watching movies at night

Three-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Metal Flush Surface

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what’s around it.

Cable management

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.

Light and Color Sensor

When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimizes sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimized to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 8K smart TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you’ll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

BRAVIA CORE™

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality

Pricing and availability info will be announced in spring 2021.

Samsung MicroLED Opens a New Era of Breathtaking Picture Quality and Design

The next generation of television display technology is ready for the home out of the box with the unveil of Samsung’s 110’’ MicroLED in Korea

Samsung Electronics announced the launch and pre-sale of the groundbreaking 110” Samsung MicroLED beginning today in Korea. Unlike any other displays currently available on the market, Samsung MicroLED delivers astonishing color vibrancy and brightness with self-emissive LED display technology.

In 2018, Samsung’s first MicroLED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time. Unlike its modular counterpart, installation and calibration is streamlined since the new 110” MicroLED model is prefabricated — offering stunning video, audio, and smart capabilities out of the box.

In the past year, consumer interest and demand for large screen TVs has continued to grow rapidly. With the launch of the 110’’ MicroLED, Samsung offers a breathtaking visual experience on an ultra-large next-generation TV display.

“As consumers rely on their televisions for more functions than ever, we are incredibly excited to bring the 110” MicroLED to the commercial market,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Samsung MicroLED is going to redefine what premium at-home experiences mean for consumers around the world.

Innovative Engineering Delivers Next-Level Picture Quality

Ultra-large screen enthusiasts want excellent picture quality with vibrant colors and stunning resolution. With Samsung’s latest engineering innovations, the 110’’ MicroLED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. Instead, it is self-illuminating—producing light and color from its own pixel structures. It expresses 100% of the DCI and Adobe RGB color gamut, and accurately delivers wide color gamut images taken with high-end DSLR cameras. This results in stunning, lifelike colors and accurate brightness from the display’s 4K resolution and 8 million pixels.

The 110’’ MicroLED also has a processor powerful enough to live up to its display capabilities. Its all-new Micro AI Processor delivers stunning 4K HDR content — resulting in bright, vivid, realistic picture quality that is optimized to each scene.

What’s more, the 110” MicroLED makes that stunning picture quality last for the long term. MicroLEDs are made of inorganic materials which are long-lasting and durable — allowing a lifespan of up to 100,000 hours, or over a decade.

Previously, mass-producing a MicroLED screen as small as 110’’ for simple home installation wasn’t possible. But Samsung innovated to make it a reality by developing cutting-edge surface mount technology — along with a new production process derived from its semiconductor business — making MicroLED technology easier to manufacture, deliver, and install. These same innovations will allow Samsung to produce even smaller MicroLED models in the future, so even more consumers can enjoy the breathtaking MicroLED experience.

Immersive Design and Premium Audio

When you turn on the 110’’ MicroLED, you are treated to a spectacularly immersive experience thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been completely removed from the display — leaving only the screen, delivering consumers the most immersive content experience.

Samsung has innovated and optimized its Smart TV features to take advantage of the 110” MicroLED’s massive screen. For example, consumers can use the Multi View feature to comfortably watch up to four sources of content simultaneously on up to 55’’ sized split screens. When using this feature, the viewers can connect multiple external devices and enjoy watching news, movies, and other apps simultaneously on one screen — so they can keep up with multiple sports at once, or stream a walkthrough while playing a video game, all in stunning quality and size.

Plus, the 110’’ MicroLED’s dynamic audio experience is just as immersive as its visuals. It includes an embedded Majestic Sound System that delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater. And its Object Tracking Sound Pro feature identifies objects moving on screen, and projects the sound to follow the action — so when you are watching an action movie and an airplane flies overhead, it will feel like its engines are roaring above you.

The 110’’ MicroLED will be available globally in the first quarter of next year following today’s unveiling in Korea. For more information about the 110’’ MicroLED, please visit: www.samsung.com.

2020 will be great for Samsung innovations. A year that will see the company chart a bold new future not only for technologies like AI, 5G and IoT, but for everyday devices like gaming monitors as well.

Odyssey G7 and G9, the monitors of the future for games

Since producing its first gaming screen less than four years ago, Samsung has risen to the top of the market with a portfolio of offerings that combine outstanding performance with immersive images.

Now, the company has announced that starting this year, its Odyssey line of gaming laptops, PCs, and virtual reality devices will expand to include gaming monitors as well. This will establish Odyssey as Samsung’s official product line of gaming equipment.

Starting Left: Ki-hong Kim, Adam Burgess and Juwon Cho of Samsung Electronics ’Product Design Group, Visual Display Business

Visitors to the Samsung booth at CES 2020 can see first-hand how the company applied the futuristic design patterns (gamers love) the line is known for, to create the new Odyssey G7 and G9.

Both the G7 (27- or 32-inch) and G9 (49-inch) come with top-tier specs that include ultra-wide displays with 1000R curvature, fast 1ms response time, 240Hz refresh rate for a Incredibly smooth FPS (first-person shooter) gameplay, G-Sync support, and more.

To learn more about the design behind the gaming monitors, Samsung Newsroom interviewed some of the designers who brought these monitors to life.

A new chapter for the odyssey

In discussing the refinement process for the Odyssey G7 and G9 designs, each member of Samsung’s Visual Display Business team emphasized the importance of prioritizing the needs and interests of gamers. At its core, that’s what the Odyssey line is all about: equipping users with the tools they need to enjoy the best possible gaming experience.

However, as Visual Communication designer Adam Burgess noted, the launch of the Odyssey G7 and G9 not only demonstrates Samsung’s commitment to bringing revolutionary technologies to gaming consumers, it also provides an opportunity to effectively communicate the philosophy of the line. Odyssey, in a way that feels authentic to our product offerings now and in the future.

That philosophy comes true in a pair of monitors created under design principles that can be summed up with the words brave, futuristic and confident. The device’s simple designs set the tone for Odyssey monitors to follow, and are distinguished by their strong contrast of black and white elements and the use of attractive blue accents. (It should be noted that the name Odyssey will also apply to Samsung gaming monitors that are already on the market.)

The word ‘Odyssey’ (odyssey) reminds us of the idea of ​​navigation, of travel, Burgess said.

As Samsung’s official product line for gaming equipment, Odyssey offers consumers superior gaming experiences powered by a combination of advanced gaming technologies and useful design. Together, these two attributes evoke the image of moving into the future, he added.

Future focused

Odyssey G7 and G9’s futuristic designs are products of the team’s careful observation of market trends. Odyssey G9 designer Juwon Cho explained the team’s approach:

Our market research has shown that Samsung gaming monitors consistently get good reviews. However, we get feedback that some consumers would like to see genre-specific game elements incorporated into game monitor designs. To chart the best path to improve our offerings, we first examine some of the popular games and devices that gamers tend to prefer. When research showed that many players prefer futuristic concepts, the team adopted that term as a key design principle.

For gamers, one of the Odyssey G9’s most attractive and futuristic design elements may be the Infinity Core Lighting on its back. As Cho explained, the key to its design boils down to the same factor that allows the monitor to transform users’ gaming sessions: immersion.

When designing lighting, we use light and mirrors to create the feeling that when you look at it you are being transported to another dimension, Cho said. Of course, playing on a curved 49-inch monitor with a 32: 9 aspect ratio evokes the same feeling of immersion, and that alone would already be very appealing to many gamers. However, we wanted to create game monitors that offered more. That is, we wanted them to be monitors that users took pride in displaying.

However, as design team member Ki-hong Kim explained, immersion was not the only factor that guided the Odyssey G7’s lighting design. Like all Samsung gaming monitors, the Odyssey G7 has what we like to call Arena Lighting on its back, Kim said.

We differentiate the design by adding dynamic shapes and lighting to the front frame of the monitor. It’s all part of creating a monitor that, like the futuristic armor and weapons in science fiction games, projects a solid image as a gaming gear.

Convenience is key

Kim emphasized that the consumer is always key when it comes to product design, and because gamers are always interested in what professionals are wearing, we ask professional gamers to share their detailed opinions and preferences so that they can be incorporated into the product. .

For example, the support of a gaming monitor is considered by many professional gamers to be a very important design consideration. This is because they often require a large space to move the mouse when playing games and a wide monitor stand can get in their way.

It is also important that the monitor stand does not prevent them from placing their keyboard in a comfortable position. To address these drawbacks, the team carefully calibrated the angle of the Odyssey G7’s stand to allow users to comfortably position their keyboard and move their mouse freely. Users can also easily rotate, tilt, and adjust the height of the Odyssey G7 and G9 to accommodate their posture and eye level.

Break with the conventional

Continuing her detailed explanation of the Odyssey G7’s design, Kim described several ways the team improved the gaming monitor to differentiate it from conventional offerings. The G7’s 1000R curved display is a notable departure from typical gaming monitors, which feature square rectangular frames. She also explained how the team optimized accent lighting to enhance the gaming experience and make the monitor stand out.

Some of our team were concerned that adding lighting to the front of the screen could disturb the game, Kim said. This led us to create a lighting design that directs light downward. The design received positive reviews from users, and with that aspect of the design fixed, we were able to continue developing the product.

The bright white design of the Odyssey G9 is another thing that sets it apart from the conventional. After surveying customer reviews, the team chose to use this color because comments indicated that white creates the strongest impression of futuristic design. The feedback on the monitors themselves has been great so far as they both won the Innovation Awards at this year’s CES – the Odyssey G9 in the category of computer peripherals and the G7 in the gaming category.

Make the most of the monitor

In addition to discussing the process of refining the Odyssey G7 and G9 designs, the designers revealed how they would use the monitors to enhance their own gaming experiences.

A lot of times when I play, I do it in a dark environment so I can immerse myself in the game and focus better, Kim said. The lighting at the front and rear of the G7 was designed with these environments in mind, and helps make the gaming experience much more immersive.

Cho added that the Odyssey G9’s immersive amp design has the power to transform the way users experience their favorite games. The G9’s 1000R curvature allows the user to fill the entire field of view, Cho said.

When you experience games that support the monitor’s 32: 9 screen ratio, especially with FPS, flight simulator, and racing competitions, the level of immersion is such that you feel like you’re in-game, he added.

The gaming monitor market is estimated to grow from approximately 7.8 million units in 2019 to 12.2 million in 2023.1 Going forward, Samsung will continue to lead innovation in the market by offering gamers monitor designs that prioritize their needs.

Even after the launch of a gaming monitor, the team will constantly search for feedback and data to reflect on future product designs, Cho said.

Our goal, Kim concluded, is to anticipate trends in the rapidly evolving gaming market and to design products that lead those trends, rather than products that are simply different from what already exists.

Experience vivid, legendrary picture quality in your favorite outdoor spaces with QLED 4K and 2,000+ nit brightness levels.

Electronics aren’t generally made for the outdoors. Especially TVs. So most outdoor sets tend to be heavy, thick, and very expensive. Samsung’s out to change that with the Terrace. It’s IP55 rated against water and dust intrusion, has a brightness of 2,000 nits so it can be seen in broad daylight, and has a QLED 4K display for outstanding performance. It’s joined in the lineup by the Terrace Soundbar, which is similarly IP55-rated and ready for mounting underneath or directly on the TV.

65″ Class The Terrace QLED 4K UHD HDR Smart TV

Top-notch true-to-life visuals

  • 65″ screen features 4K Ultra HD with 3842 x 2160 native resolution to bring the cinematic experience to your home
  • Impressive 240Hz refresh rate minimises screen tearing and stuttering for fast-moving content to enhance the picture quality for content like sports, gaming, and action movies
  • Quantum dot QLED technology supports 100% colour volume to give you perfect images with natural colours and hues

Smart TV with smart options

  • Backed by the Tizen operating system, with an intuitive interface so you can access your favourite content from all around the world
  • Pre-loaded with Apple TV, Google Play, Netflix, Amazon Prime, Cineplex, Crave, UFC, DAZN, and TVA Sports for enjoying online content (network connection and app subscriptions required)
  • Built-in Bixby voice assistant lets you control the TV through voice commands and gives easy access to your desired content
  • Supports Google Assistant and Amazon Alexa to control the TV and search your favourite content through simple voice commands

Take your entertainment experience outside

  • Outdoor weather resistance means you can set this TV up on your patio, deck, or boat without worry
  • Built-in 2-channel 20W speakers featuring Adaptive Sound+ technology to deliver rich and powerful audio for your favourite movies and music

Expanded connectivity

  • Bluetooth 4.2 technology helps connect your Bluetooth-enabled devices without any hassle of wires
  • Wi-Fi and wired internet connectivity give you flexible access to the internet both ways
  • Three HDMI 2.1 inputs, coaxial cable input, optical digital audio output, and USB media port give you options to connect a wide range of devices to the TV

Rain or shine, enjoy year-round outdoor entertainment with an IP55 rating that assures protection from water and dust.

Two new models are added to the range of televisions: 8K Full Array LED 75-inch and 4K OLED 48-inch . With them Sony brings its high-quality technology to a greater variety of models.

LAS VEGAS, January 6, 2020 (CES, Booth # 17300)  –  Sony Europe today unveils a wide range of advanced TVs, including the new ZH8 8K Full Array LED, A8 (55 and 65-inch), and A9 (48 inches) 4K OLED, in addition to the XH95 and XH90 4K Full Array LED models.The new range of Sony televisions concentrates the best of its own technology to faithfully reflect on the screen what the creator of the images intended. range, Sony wants to offer the most immersive experience on the market with cutting-edge image quality, innovative sound and a seamless user experience on large, premium-quality displays.

Sony Introduces New 8K Full Array LED, 4K OLED, and 4K Full Array LED TVs with Superior Image and Sound Quality

Sony Introduces New 8K Full Array LED, 4K OLED, and 4K Full Array LED TVs with Superior Image and Sound Quality

Sony Introduces New 8K Full Array LED, 4K OLED, and 4K Full Array LED TVs with Superior Image and Sound Quality

With the class-leading Picture Processor X1 ™ Ultimate, clear and accurate image quality is achieved for a highly realistic viewing experience. High-quality sound is also a critical part of display settings. The technology of the new Sound-from-Picture Reality ™ models makes it possible to feel the sound coming directly from the screen.

New models will continue to reflect the creator’s purpose with Netflix Calibrated mode, which offers studio quality for Netflix content, and IMAX® Enhanced ™ (on select models) that brings the IMAX experience of immersive entertainment to your home with a new level of vision, sound and scale.

New Sony TVs also feature Ambient Optimization, a new technology that optimizes image and sound quality in all environments. Automatically adjusts image brightness for room light – increases brightness in dimmed rooms and reduces it in dark rooms for perfect viewing. It even detects objects in the room, such as curtains and furniture that can absorb or reflect sound, and readjusts the acoustics so that the sound is not affected.

In addition to Ambient Optimization, Sony’s new TVs will feature an Immersive Edge design concept. For an even more immersive feel, it has a discreet foot on the edge of the screen. This minimalist stand is hardly appreciated and offers a unobstructed and improved viewing.

For the next generation of consoles, new select models will support 8K resolution, high frame rate of 120 fps in 4K, and very fast response time via HDMI input to provide maximum performance for a gaming experience. avant-garde.

Sony Introduces New 8K Full Array LED, 4K OLED, and 4K Full Array LED TVs with Superior Image and Sound Quality

Sony Introduces New 8K Full Array LED, 4K OLED, and 4K Full Array LED TVs with Superior Image and Sound Quality

Main aspects of the new range of Sony TVs

New ZH8 Frame Tweeter – The most immersive experience is achieved thanks to improved image quality, elegant design, and Sound-from-Picture Reality ™ technology with Sony’s new Frame Tweeter technology. Frame Tweeter vibrates the TV frame to emit sound and makes it possible to feel that the sound comes directly from the screen.

X-Motion Clarity for OLED: This breakthrough technology, established as the best in its class, is now available for OLED, enhancing on-screen action in real time with an incredible refresh rate that makes the image clearer, brighter and smooth than ever, and provides an unmatched sports viewing experience.

X-Wide Angle Expansion – X-Wide Angle technology delivers vivid, vivid colors from any angle, while preserving more colors and brightness than other conventional LED TVs, enjoying fantastic images with incredible range and depth from anywhere From the room, for added power of choice, XH95 4K Full Array LED TVs will feature X-Wide Angle starting with 55-inch models.

Full-Array LED Expansion – Sony’s Full-Array local dimming and enhancement technology dynamically changes light levels in different sections of the screen depending on the content, dramatically increasing contrast and brightness. By precisely balancing the light output from the screen, darker scenes become darker and brighter scenes are brighter, just as their creator intended.This premium feature will be available from now on on XH90 televisions. 4K Full Array LED mid-range.

Backlit Remote Control: Now you can enjoy your viewing experience in darker environments with the new premium aluminum backlit remote control from the ZH8 and XH95.

Android TV ™ : the new range will feature Android TV with the Google Assistant 1 , Google Play Store and Chromecast built-in, to offer users easy access to content, services and devices through its extensive platform. The menus of the original Sony user interface and voice controls have also been improved for better everyday use. Expanded voice control features allow users to enjoy live TV, apps and connected devices hands-free. [1] .

Hands-free features [2] : Sony’s voice-activated TVs work with the Google Assistant [3]  to provide a smarter viewing experience. Easily find and watch your favorite movies, check sports scores or update of time, and control your television and even your home, all just by talking to the television.

Smart Speaker Compatibility : With Google Home [4]  and Amazon Alexa [5] enabled devices , you can stream and control YouTube videos with Google Home or change channel or volume with Amazon Alexa enabled devices.

Easy connectivity with most devices with Apple® AirPlay® 2 , users can stream movies, music, games and photos to their TV directly from their iPhone®, iPad® or Mac®. Apple HomeKit ™ technology provides an easy and secure way for users to control their TV from their iPhone®, iPad® or Mac® [6] .

New Sony television models and their main features

ZH8  8K Full Array LED TV  (85 and 75 inch models)

Provides ultra-high 8K contrast and very realistic Sony image quality to more users

Picture Processor X1 ™ Ultimate processor and 8K X-Reality PRO. Images are honored and refined in real time and are enhanced to get closer to true 8K quality thanks to Sony’s exclusive 8K database

New Frame Tweeter technology offers an immersive experience through improved image quality, sleek design and Sound-from-Picture Reality ™

Offers a backlit remote control so customers can enjoy a great viewing experience in darker environments

The stand has two positions allows you to place the TV on smaller furniture

New Ambient Optimization improves sound and image quality in all environments. Automatically adjusts image brightness for room light, increasing it in bright rooms and reducing it in dark rooms for perfect viewing

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Hands-free compatible

Works with smart speakers, including Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a variety of content and services with Android TV

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

Supports 4K at 120 fps

A8 4K OLED TV (65 and 55 inch models)

It features the Picture Processor X1 ™ Ultimate Image Processor, which provides a cutting-edge 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping ™ HDR 4K, and dual base processing of data

Features Pixel Contrast Booster, Eight Million Self-Lit Pixels, and Sony’s Original Panel Controller for OLEDs Delivering a Visual Experience Enriched with Unprecedented Authentic Black Color and Wide Viewing Angle

X-Motion Clarity for OLED: This breakthrough technology, established as the best in its class, will be available from now on for OLED and enriches the action on the screen in real time to make it clearer, brighter and more fluid than ever, and provides an unmatched sports viewing experience.

Two subwoofers enhance and power Acoustic Surface Audio ™

Compatible with Dolby Vision ™ and Dolby Atmos ™

New Ambient Optimization improves sound and image quality for all environments. Automatically adjusts image brightness for room light, increasing it in bright rooms and reducing it in dark rooms for perfect viewing

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a variety of content and services with Android TV

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

A9 OLED 4K TV (48-inch model)

The new 48-inch model meets the demand for smaller, high-quality OLED TVs

Small aluminum center bracket gives users flexibility for tight spaces

Offers the best image quality of its range in small format

Includes advanced features of Sony’s OLED TV, including Picture Processor X1 ™ Ultimate Image Processor, Pixel Contrast Booster, and Acoustic Surface Audio ™

X-Motion Clarity for OLED: This groundbreaking and best-in-class technology will be available for OLED from now on. Enhance real-time on-screen action with an incredible refresh rate that makes the image clearer, brighter and smoother than ever. For this reason, it provides an unmatched sports viewing experience.

The new Ambient Optimization optimizes sound and image quality in all environments. Automatically adjusts image brightness for room light, increasing it in bright rooms and reducing it in dark rooms for perfect viewing

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a variety of content and services with Android TV

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

XH95 4K Full Array LED TV (85, 75, 65, 55 and 49 inch models)

It features the X1 ™ Ultimate Image Processor, which provides a cutting-edge 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping ™ HDR in 4K, and Dual Base Processing data

It has a backlit full-array with local dimming thanks to X-tended Dynamic Range ™ PRO that guarantees six times the current contrast of our conventional LED TVs

X-Wide Angle technology delivers rich, true-to-life colors from any angle while preserving more colors and brightness than other conventional LED TVs. Enjoy a good image with incredible depth and scale from anywhere in the room. For added power of choice, XH95 4K Full Array LED TVs will feature X-Wide Angle starting with 55-inch models.

It has improved Acoustic Multi-Audio; the Sound-from-Picture Reality ™ concept with Bi-Amp system, which controls the main speaker and invisible tweeter separately, and an X-Balanced Speaker, a new speaker that combines clear sound and elegant design (Bi-Amp, X-Balanced Speaker only available for 55, 65 and 75 inch models; Acoustic Multi-Audio starting with 55 inch models)

Flush Surface design offers a sleek look with no bezels (55, 65, and 75-inch models only)

The new Ambient Optimization optimizes sound and image quality in all environments. Automatically adjusts image brightness for room light, increasing it in bright rooms and reducing it in dark rooms for perfect viewing

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Hands-free functions (available from 55 inches)

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a range of content and services with Android TV

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

XH90  4K Full Array LED TV  (85, 75, 65 and 55 inch models)

X1 ™ HDR 4K image processor reproduces more depth, textures and natural colors thanks to remastered Object-based HDR technology

Features local-dimming backlit full-array with X-tended Dynamic Range ™

A new mid-range Full Array LED model to provide more variety to the consumer

Offers Acoustic Multi-Audio with X-Balanced Speaker (from 65 inches; X-Balanced Speaker will be present in all models)

New Ambient Optimization optimizes sound and image quality in all environments. Automatically adjusts image brightness for room light – increases brightness in bright rooms and lowers brightness in dark rooms for perfect viewing

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Diamond cut bezel for a stylish design

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a range of content and services with Android TV

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

Supports 120fps in 4K (via an upcoming software update)

XH85 4K TV (49- and 43-inch models)

4K X1 ™ HDR Processor reproduces more depth, textures and natural colors thanks to remastered Object-based HDR technology

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Support with metal edge and elegant aluminum bezel

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a range of content and services with Android TV

XH81 4K TV (65, 55, 49, and 43-inch models)

X1 ™ HDR 4K processor reproduces more depth, textures and natural colors thanks to remastered Object-based HDR technology

X-Balanced Speaker, a new speaker that combines clear sound and an elegant design (from 55 inches)

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Bracket with metal rim and polished finish bezel

Superior Aluminum Remote Control

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

Quick access to a range of content and services with Android TV

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

XH80 4K TV (85, 75, 65, 55, 49, and 43-inch models)

X1 ™ HDR 4K Processor reproduces more depth, textures and natural colors thanks to remastered Object-based HDR technology

X-Balanced Speaker, a new speaker that combines clear sound and an elegant design (from 55 inches)

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

Compatible with Dolby Vision ™ and Dolby Atmos ™

Edged stand and bevel with a polished finish

Works with smart speakers, such as Google Home and Amazon Alexa enabled devices

Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKit ™

X70 4K TV (65, 55, 49, and 43-inch models)

X-Reality ™ PRO 4K technology enhances and brightens each image to bring it closer to true 4K quality to showcase increasingly refined details and nuances of the scene

The TRILUMINOS ™ display reproduces subtle nuances of color, light, and gradients from the camera lens to the living room

ClearAudio + enhances TV audio for an enriching and immersive experience that seems to surround you. Listen to music and dialogue with greater clarity and separation, whatever you see

Integrated Internet browser to view content using popular streaming apps, with one-click access to Netflix and YouTube apps

The custom mode, along with other calibrated display modes from Sony, offers various display options to suit consumer tastes, while faithfully preserving the creator’s intent.

Pricing and availability

The prices and availability of these products will be announced later.

More information:

ZH8 series>  https://www.sony.es/electronics/televisores/zh8-series

A8 series>  https://www.sony.es/electronics/televisores/a8-series

XH95 series>  https://www.sony.es/electronics/televisores/xh95-series

XH90 series>  https://www.sony.es/electronics/televisores/xh90-series

XH85 series>  https://www.sony.es/electronics/televisores/xh85-series

XH81 series>  https://www.sony.es/electronics/televisores/xh81-series

XH80 series>  https://www.sony.es/electronics/televisores/xh80-series

X70 series>  https://www.sony.es/electronics/televisores/x70-series

 

3 The Google Home device (sold separately) is compatible with Sony TVs powered by Android TV. Compatible devices are required to be connected to the same wireless home network.Download the Google Home app from the iPhone App Store or Google Play. Subject to terms and conditions of third parties. User must pair compatible devices to control operation. Once downloaded, the Google Home feature has to connect to the Sony device to access the voice control feature.

4 Amazon Alexa devices (available separately) are compatible with Sony TVs powered by Android TV. An Amazon account is required. You may require a subscription to access specific content. Compatible devices need an Internet connection. Amazon, Echo, Alexa and all logos related to trademarks of Amazon.com, Inc. or their respective affiliates.

5 Apple® AirPlay® 2 and HomeKit ™ features will be available on FY19 ZF9, AF9, ZG9, AG9, XG95, and XG85 (85 «, 75», 65 «, and 55») and FY20 ZH8, A9, A8 models, XH95, XH90, XH85, XH81 and XH80. AirPlay 2 and HomeKit features require an iOS device with iOS 12.3 or later or a Mac with macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the US. USA And other countries. Requires firmware update over the network.

About Sony Corporation

Sony Corporation is a creative entertainment company with a strong technology base. Through its divisions, ranging from video games and online services, through music, film, electronics, semiconductors and financial services, Sony’s goal is to feed the illusion thanks to the power of creativity and technology. More information can be found on Sony’s global website:  http://www.sony.net/

The Ultra HD viewing experience is enhanced with ATSC 3.0 tuner, the latest standard in TV broadcasting.

Samsung Electronics has announced at  CES 2020 in Las Vegas  that its next range of 2020 QLED 8K televisions will offer  ATSC 3.0 tuners . This next-generation standard offers consumers higher resolution, more realistic audio, and interactive experiences, designed to usher in a new era in antenna television broadcasting.
“Samsung is constantly transforming the technology it offers people to provide them with the best home entertainment experience, so taking on this effort was a natural step,” explains Hyogun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. . “NEXTGEN TV with ATSC 3.0 technology enhances the viewing experience of the QLED 8K range in 2020 and later models. We are excited to see how the standard drives our broadcast partners in developing content and experiences for our 8K ecosystem. We are only just beginning and we are already very proud of the full potential that ATSC 3.0 offers. ”

One of the main advantages and improvements of NEXTGEN TV with ATSC 3.0 technology over the current ATSC 1.0 standard is its  potential to receive and play content in up to 4K resolution , rather than just Full HD, as currently available . This ensures that Samsung QLED 8K users can play 4K streams and content when those signals are transmitted.

Samsung QLED 8K con NEXTGEN TV.

Samsung QLED 8K con NEXTGEN TV.

In addition to higher resolution, NEXTGEN TV offers audiences a  more engaging and realistic audio experience . The standard incorporates the  Multi-Channel Object Audio and Dialogue Enhancement features  so that users receive a louder and clearer sound that allows them to achieve an immersive experience, in addition to the usual surround sound. This standard also renews features with enhanced content and additional information.

Samsung has been at the forefront of efforts in developing high-resolution image relay for years. The company has also been working with Pearl TV and the National Association of Broadcasters (NAB) to test new features and conduct experimental broadcasts, through various events and collaborations. These efforts have enabled Samsung to lead the world with best-in-class Ultra HD viewing experiences and enabled broadcasters to continue innovating within the 8K ecosystem.

At the National Association of Broadcasters (NAB) trade show, Sony announced  that it had developed a 19.2-meter (63-foot) long home theater screen with the stunning 16K resolution, using its  Crystal LED technology. .

screen_of_cinema_Sony

SONY Introduces 19.2-Meter Crystal LED Home Cinema Screen That Costs Over $ 5 Million

Ideal for small and medium-sized screens, our reliable cinema projectors deliver true 4K image quality with the added attraction of highly affordable ownership costs. There is a choice of long-lasting HPM or laser lamp light sources for consistently bright, high-contrast images with low maintenance needs, so theater owners can focus on providing the public with an incredible, complete entertainment experience.

“That its Crystal LED screen will finally be available for purchase by the general public, as it was previously only the domain of movie theaters.”

According to Sony, the impressive display will be sold through “a select group of specially trained and certified Sony dealers.”

The Crystal LED technology Sony  powered micro-LED modules 16 × 18 inches, very similar structure to the LED Samsung Onyx system. It is brighter than OLED, allowing for supernaturally sharp images with realistic colors.

Sony will assemble your desired movie screen in your home, but some sample configurations include 1080p with 18 8×4 foot modules; 16 foot wide 4K resolution (72 modules); 8K 32 × 18 feet (288 modules) and 16K and 63 × 18 feet (576 modules).

Here are some technical details of the Crystal LED 16k cinema screen:

  • HDR with high brightness (1,000 nits).
  • 10 bits of Grayscale.
  • Accurate color reproduction.
  • Outstanding color gamut: 140% sRGB.
  • High image quality: up to 120p.
  • Viewing angle: almost 180 degrees.
  • Spectacular 3D images.
  • Non-standard aspect ratio.
  • Up to 99% black surface area to provide high contrast and maximum resolution.

Basically, you will feel like you can enter this huge screen.

 

As you might expect, the price for a Crystal 16K LED cinema screen of this size is not cheap, you have to be prepared to pay the seven figure sum.

This means that the  4K cinema screen  (which has 72 modules) costs around $ 720,000, while the 16K cinema screen (with 576 modules) could cost the sum of up to $ 5.8 million (€ 5.26 million),

Unrivaled Images – OLED displays deliver stunning image quality that leaves you directly in-game and takes you to previously unexplored new depths.

Infinite Contrast: Because OLED displays feature individual pixel illumination and virtually infinite contrast ratio, the Alienware 55 OLED gaming monitor achieves “true black” for significantly higher contrast, allowing the game to come to life in stunning detail. .

Unrivaled Images – OLED displays deliver stunning image quality that leaves you directly in-game and takes you to previously unexplored new depths.

Infinite Contrast: Because OLED displays feature individual pixel illumination and virtually infinite contrast ratio, the Alienware 55 OLED gaming monitor achieves “true black” for significantly higher contrast, allowing the game to come to life in stunning detail. .

Colossal Color – A wide 98.5% DCI-P3 cinematic quality color gamut means colors appear vivid and exactly the way they should be, making this monitor ideal for both gamers and content creators.

Exciting clarity: 4K (2160p) resolution offers stunning new depths of detail, taking immersive gaming to a whole new level. It’s something not often found on gaming monitors, giving the Alienware 55 OLED Gaming Monitor one more advantage over the competition.

A HIGHER SPEED STATE

120Hz Refresh Rate – Reacts with a split-second resolution thanks to an ultra-fast 120Hz refresh rate at 4K resolution.

Perfect graphics: AMD Radeon ™ FreeSync ™ and G-Sync support eliminates screen tear, ensuring a smooth gaming and image experience.

Low input latency: Thanks to low latency, it takes less time to process changes on the screen, ensuring images are displayed quickly and clearly and the game feels more responsive.

Ultra-fast response time: An image refresh time of 0.5 ms ensures that everything in motion stays sharp.

LEGENDARY DESIGN

In a return to form, Alienware has unveiled our new Legend ID, a bolder, more sculpted expression of our brand. Designed with this iconic design, the Alienware 55 OLED gaming monitor introduces a new interstellar look to gaming monitors that no one else can match.

Additionally, AlienFX enables customizable lighting responsiveness, adding to the immersion and overall ambiance of every gaming experience. As an added bonus, reflective mood lighting was designed to complement every wall and mood, while no forward-facing lights mean fewer distractions.

vNew Alienware 55 OLED Gaming Monitor - AW5520QF

New Alienware 55 OLED Gaming Monitor – AW5520QF