2020 will be great for Samsung innovations. A year that will see the company chart a bold new future not only for technologies like AI, 5G and IoT, but for everyday devices like gaming monitors as well.
Odyssey G7 and G9, the monitors of the future for games
Since producing its first gaming screen less than four years ago, Samsung has risen to the top of the market with a portfolio of offerings that combine outstanding performance with immersive images.
Now, the company has announced that starting this year, its Odyssey line of gaming laptops, PCs, and virtual reality devices will expand to include gaming monitors as well. This will establish Odyssey as Samsung’s official product line of gaming equipment.
However, as Visual Communication designer Adam Burgess noted, the launch of the Odyssey G7 and G9 not only demonstrates Samsung’s commitment to bringing revolutionary technologies to gaming consumers, it also provides an opportunity to effectively communicate the philosophy of the line. Odyssey, in a way that feels authentic to our product offerings now and in the future.
That philosophy comes true in a pair of monitors created under design principles that can be summed up with the words brave, futuristic and confident. The device’s simple designs set the tone for Odyssey monitors to follow, and are distinguished by their strong contrast of black and white elements and the use of attractive blue accents. (It should be noted that the name Odyssey will also apply to Samsung gaming monitors that are already on the market.)
The word ‘Odyssey’ (odyssey) reminds us of the idea of navigation, of travel, Burgess said.
As Samsung’s official product line for gaming equipment, Odyssey offers consumers superior gaming experiences powered by a combination of advanced gaming technologies and useful design. Together, these two attributes evoke the image of moving into the future, he added.
Odyssey G7 and G9’s futuristic designs are products of the team’s careful observation of market trends. Odyssey G9 designer Juwon Cho explained the team’s approach:
Our market research has shown that Samsung gaming monitors consistently get good reviews. However, we get feedback that some consumers would like to see genre-specific game elements incorporated into game monitor designs. To chart the best path to improve our offerings, we first examine some of the popular games and devices that gamers tend to prefer. When research showed that many players prefer futuristic concepts, the team adopted that term as a key design principle.
For gamers, one of the Odyssey G9’s most attractive and futuristic design elements may be the Infinity Core Lighting on its back. As Cho explained, the key to its design boils down to the same factor that allows the monitor to transform users’ gaming sessions: immersion.
When designing lighting, we use light and mirrors to create the feeling that when you look at it you are being transported to another dimension, Cho said. Of course, playing on a curved 49-inch monitor with a 32: 9 aspect ratio evokes the same feeling of immersion, and that alone would already be very appealing to many gamers. However, we wanted to create game monitors that offered more. That is, we wanted them to be monitors that users took pride in displaying.
However, as design team member Ki-hong Kim explained, immersion was not the only factor that guided the Odyssey G7’s lighting design. Like all Samsung gaming monitors, the Odyssey G7 has what we like to call Arena Lighting on its back, Kim said.
We differentiate the design by adding dynamic shapes and lighting to the front frame of the monitor. It’s all part of creating a monitor that, like the futuristic armor and weapons in science fiction games, projects a solid image as a gaming gear.
Convenience is key
Kim emphasized that the consumer is always key when it comes to product design, and because gamers are always interested in what professionals are wearing, we ask professional gamers to share their detailed opinions and preferences so that they can be incorporated into the product. .
For example, the support of a gaming monitor is considered by many professional gamers to be a very important design consideration. This is because they often require a large space to move the mouse when playing games and a wide monitor stand can get in their way.
It is also important that the monitor stand does not prevent them from placing their keyboard in a comfortable position. To address these drawbacks, the team carefully calibrated the angle of the Odyssey G7’s stand to allow users to comfortably position their keyboard and move their mouse freely. Users can also easily rotate, tilt, and adjust the height of the Odyssey G7 and G9 to accommodate their posture and eye level.
Break with the conventional
Continuing her detailed explanation of the Odyssey G7’s design, Kim described several ways the team improved the gaming monitor to differentiate it from conventional offerings. The G7’s 1000R curved display is a notable departure from typical gaming monitors, which feature square rectangular frames. She also explained how the team optimized accent lighting to enhance the gaming experience and make the monitor stand out.
Some of our team were concerned that adding lighting to the front of the screen could disturb the game, Kim said. This led us to create a lighting design that directs light downward. The design received positive reviews from users, and with that aspect of the design fixed, we were able to continue developing the product.
The bright white design of the Odyssey G9 is another thing that sets it apart from the conventional. After surveying customer reviews, the team chose to use this color because comments indicated that white creates the strongest impression of futuristic design. The feedback on the monitors themselves has been great so far as they both won the Innovation Awards at this year’s CES – the Odyssey G9 in the category of computer peripherals and the G7 in the gaming category.
Make the most of the monitor
In addition to discussing the process of refining the Odyssey G7 and G9 designs, the designers revealed how they would use the monitors to enhance their own gaming experiences.
A lot of times when I play, I do it in a dark environment so I can immerse myself in the game and focus better, Kim said. The lighting at the front and rear of the G7 was designed with these environments in mind, and helps make the gaming experience much more immersive.
Cho added that the Odyssey G9’s immersive amp design has the power to transform the way users experience their favorite games. The G9’s 1000R curvature allows the user to fill the entire field of view, Cho said.
When you experience games that support the monitor’s 32: 9 screen ratio, especially with FPS, flight simulator, and racing competitions, the level of immersion is such that you feel like you’re in-game, he added.
The gaming monitor market is estimated to grow from approximately 7.8 million units in 2019 to 12.2 million in 2023.1 Going forward, Samsung will continue to lead innovation in the market by offering gamers monitor designs that prioritize their needs.
Even after the launch of a gaming monitor, the team will constantly search for feedback and data to reflect on future product designs, Cho said.
Our goal, Kim concluded, is to anticipate trends in the rapidly evolving gaming market and to design products that lead those trends, rather than products that are simply different from what already exists.