Apple introduces the iPhone 14 Pro and iPhone 14 Pro Max

With the screen always on, the first 48 MP camera on iPhone, shock detection, emergency SOS via satellite and an innovative new way to receive notifications and activities with Dynamic Island.

CUPERTINO, CALIFORNIA Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro line to date, with Dynamic Island, a new design that introduces an intuitive way to experience iPhone, and the always-on display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of professional camera system, featuring the first 48MP main camera on iPhone with a quad-pixel sensor and Photonic Engine, an improved image pipeline. which dramatically improves low-light photos. These groundbreaking advances make iPhone even more indispensable for everyday tasks, creative projects, and now even in emergency situations with features like Satellite Emergency SOS and Accident Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin on Friday, September 9, and availability begins on Friday, September 16.

 

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we offer more advancements than any other iPhone. iPhone 14 Pro features a camera system that enables everyone from the casual to the pro to take their best photos and videos, and innovative new technologies like Always-On Display and Dynamic Island, which offers new interactions for notifications. and activities,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing. “Innovative security capabilities give users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”

 

Stunning design and the most advanced display in a smartphone

iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful design of surgical-grade stainless steel and textured matte glass in four stunning colors. Available in 6.1-inch and 6.7-inch sizes,1 both models feature a new Super Retina XDR display with ProMotion that features the always-on display for the first time on iPhone, enabled by a new 1Hz refresh rate and multiple low power features. technologies. This makes the new lock screen even more useful, keeping the time, widgets and live activities available at a glance. The advanced display also offers the same HDR peak brightness level as Pro Display XDR and the highest outdoor peak brightness on a smartphone: up to 2,000 nits, which is twice as bright as iPhone 13 Pro.

iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield front cover, stronger than any smartphone glass, and are protected against common spills and accidents with water and dust resistance. powder.2

 

Dynamic Island: An Interactive User Experience

Dynamic Island enables new ways to interact with iPhone, with a design that blends the line between hardware and software, adapting in real time to display important alerts, notifications and activities. With the introduction of Dynamic Island, the TrueDepth camera has been redesigned to take up less viewing area. Without obstructing the content on the screen, Dynamic Island maintains an active state to allow users easier access to controls with a touch and hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride sharing with Live Activities can take advantage of Dynamic Island.

A new class of professional camera system

The professional camera system in iPhone 14 Pro and iPhone 14 Pro Max pushes the boundaries of what’s possible in a smartphone, empowering everyone from casual to professional to capture the best photos and videos.

iPhone 14 Pro takes computational photography even further with the Photonic Engine, delivering a quantum leap for low- to medium-light photo performance across all cameras through deep hardware and software integration—up to 2x on the main camera. , up to 3x on the Ultra Wide camera, up to 2x on the Telephoto camera, and up to 2x on the TrueDepth camera. The Photonic Engine enables this dramatic increase in quality by applying Deep Fusion earlier in the imaging process to deliver extraordinary detail and preserve subtle textures, provide better color and retain more information in a photo.

For the first time, the Pro line features a new 48MP main camera with a four-pixel sensor that adapts to the photo being captured and features second-generation sensor-shift optical image stabilization. For most photos, the four-pixel sensor combines every four pixels into one 2.44µm-equivalent quad large pixel, resulting in incredible low-light capture while keeping photo size to a handy 12 pixels. MP. The four-pixel sensor also enables a 2x telephoto option that uses the sensor’s central 12 megapixels for full-resolution photos and 4K video without digital zoom. This provides optical quality at a familiar focal length, which is great for features like Portrait mode. The four-pixel sensor also brings benefits to professional workflows, optimizing details in ProRAW. And with a new machine learning model designed specifically for the four-pixel sensor, iPhone now shoots ProRAW at 48MP in unprecedented detail, enabling new creative workflows for professional users.

Updates and additional features of the professional camera system include:

  • A new 12MP ultra-wide camera with 1.4µm pixels, delivering sharper images with more detail, enhancing already powerful macro photography capabilities.
  • An improved telephoto camera that offers 3x optical zoom.
  • A new TrueDepth front camera with an ƒ/1.9 aperture that enables better low-light performance for photos and videos. Using autofocus for the first time, you can focus even faster in low light and capture group photos from farther away.
  • A new Adaptive True Tone flash that has been completely redesigned with an array of nine LEDs that change pattern depending on the chosen focal length.
  • Powerful computational photography benefits like Night Mode, Smart HDR 4, Portrait Mode with Portrait Lighting, Night Mode Portrait Photos, Photo Styles to customize the look of each photo, and Apple ProRAW.
  • A new action mode for incredibly smooth-looking videos that adjusts for significant shake, movement, and vibration, even when the video is captured in the middle of the action.
  • Cinematic mode, now available in 4K at 30fps and 4K at 24fps.
  • Professional-grade workflows for video, including end-to-end ProRes3 and Dolby Vision HDR.

Shock detection and emergency SOS via satellite

The entire iPhone 14 lineup features innovative security capabilities that can provide emergency assistance when it matters most. With a new dual-core accelerometer capable of detecting G-force measurements up to 256G and a new high dynamic range gyroscope, Crash Detection on iPhone can now detect a serious car accident and automatically call emergency services when a user is unconscious or unable to reach your iPhone. These capabilities build on existing components, such as the barometer, which can now detect cabin pressure changes, GPS for additional input for speed changes, and the microphone,4 which can recognize loud noises typical of severe car accidents. Advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash log data deliver even greater accuracy. When paired with Apple Watch, Crash Detection seamlessly harnesses the unique strength of both devices to help users efficiently. When a severe crash is detected, the emergency services call interface will appear on the Apple Watch, as it is more likely to be closer to the user, while the call is made through the iPhone if it is within range to obtain the best connection possible. Crash Detection perfectly leverages the unique strength of both devices to help users efficiently. When a serious crash is detected, the emergency services call interface will appear on the Apple Watch, as it is more likely to be closer to the user, while the call is made through the iPhone if it is within range to obtain the best connection possible. Crash Detection perfectly leverages the unique strength of both devices to help users efficiently. When a serious crash is detected, the emergency services call interface will appear on the Apple Watch, as it is more likely to be closer to the user, while the call is made through the iPhone if it is within range to obtain the best connection possible.

The iPhone 14 lineup also introduces Emergency SOS via Satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when there is no Wi-Fi or cellular coverage. . Satellites are low-bandwidth moving targets and messages can take minutes to arrive. Because every second counts, with Satellite Emergency SOS, iPhone asks some vital questions to assess the user’s situation and shows them where to point their phone to connect to a satellite. The initial questionnaire and follow-up messages are then relayed to centers staffed by Apple-trained specialists who can request help on the user’s behalf. This innovative technology also allows users to manually share their satellite location with Find My when there is no cellular or Wi-Fi connection, providing a sense of security when hiking or camping off the grid. Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years.

A16 Bionic: the fastest chip in a smartphone

The A16 Bionic chip in iPhone 14 Pro and iPhone 14 Pro Max is generations ahead of the competition, unlocking unparalleled experiences like Dynamic Island, boosting all-day battery life7 and delivering impressive computational photography capabilities. With two high-performance cores and four high-efficiency cores, the new 6-core CPU is up to 40% faster than the competition and easily handles demanding workloads. A16 Bionic features an accelerated 5-core GPU with 50 percent more memory bandwidth, perfect for graphics-intensive games and applications, and a new 16-core Neural Engine capable of nearly 17 trillion operations. per second.

Central to the professional camera system, the A16 Bionic offers incredible computational photography capabilities. The CPU, GPU, Neural Engine, and Image Signal Processor work seamlessly together to support the new camera hardware and perform up to 4 trillion operations per photo.

Powerful cellular and 5G capabilities

iPhone gives users super-fast downloads and uploads, better streaming, and real-time connectivity with 5G to help them stay in touch, share, and enjoy content.8 Support for 5G on iPhone now extends to more than 250 carrier partners in more than 70 markets worldwide, with expanded support for independent networks. eSIM allows users to easily connect or quickly transfer their existing plans digitally, is a more secure alternative to a physical SIM card, and enables multiple cellular plans on a single device. iPhone 14 Pro and iPhone 14 Pro Max remove the SIM tray for US models, allowing users to set up their device faster and easier

 

Apple Fitness+ for all iPhone users

Later this fall, for the first time, Apple Fitness+ will be available for all iPhone users to subscribe to and enjoy in all 21 countries where it’s offered, even if they don’t have an Apple Watch. iPhone users will have access to the entire service with over 3,000 studio-style exercises and meditations, all led by a diverse and inclusive team of coaches. Fitness+ users will see on-screen coach guidance and interval times, and estimated calories burned will be used to progress on their Move ring. Fitness+ will be fully integrated with the Fitness app that comes with iOS 16 and will be located in the central tab, where users can stay motivated to close their Move ring through rewards, shared activities and more.

With iOS 16

Designed to take advantage of the new capabilities of iPhone 14 Pro, iOS 16 introduces a revamped lock screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone. The lock screen is more personal, beautiful, and useful than ever with a multi-layer effect that cleverly places photo themes ahead of time, and redesigned widgets that offer information at a glance. For lock screen inspiration, the wallpaper gallery offers a variety of options, including Apple collections, a weather wallpaper to view live weather conditions as they change throughout the day, a astronomy wallpaper to see the earth, moon and solar system and many more. plus.

iPhone and the Environment

iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize their impact on the environment, with 100% recycled rare earth elements in all magnets, including those used in MagSafe, and 100% recycled tungsten in the Taptic Engine. . Both models also feature 100% recycled tin in the solder on multiple PCBs and 100% recycled gold in the plating on multiple PCBs and in the wiring for all cameras. Fiber-based packaging uses no outer plastic wrap, bringing Apple closer to its goal of completely eliminating plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, it plans to be 100 percent carbon neutral across its entire manufacturing supply chain and across all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transportation, customer use, charging, to recycling and material recovery, will have a net-zero climate impact.

Prices and availability

  • iPhone 14 Pro and iPhone 14 Pro Max will be available in dark purple, silver, gold, and space black with storage capacities of 128GB, 256GB, 512GB, and 1TB.
  •  Customers in Australia, Canada, China, France, Germany, India, Italy, Japan, Saudi Arabia, Singapore, Spain, Thailand, United Arab Emirates, United Kingdom, United States, and 30 other countries and regions will be able to pre-order iPhone 14 Pro and iPhone 14 Pro Max starting at 5am PDT on Friday, September 9, with availability beginning Friday, September 16.
  • iPhone 14 Pro and iPhone 14 Pro Max will be available in Malaysia, Turkey, and 20 other countries and regions starting Friday, September 23.
  • Emergency SOS via satellite will be available beginning in November in the US and Canada, and the service will be included free for two years with activation of iPhone 14 Pro and iPhone 14 Pro Max.
  • Customers can get the iPhone 14 Pro for $41.62 (US) per month for 24 months or $999 (US) before trade-in, and the iPhone 14 Pro Max for $45.79 (US). US) per month for 24 months or $1099 (US) before trade-in. from apple com store , in the Apple Store app, and at Apple Store locations. iPhone 14 Pro and iPhone 14 Pro Max are also available through Apple Authorized Resellers and select carriers.12
  • Customers can save up to $1,000 (US) on iPhone 14 Pro and iPhone 14 Pro Max with trade-in directly from apple com store or at an Apple Store when activated with select US carriers. Terms apply. For eligibility requirements and more details, visit  apple com shop buy – iphone carrier – offers .
  • Customers in the US can get ready for iPhone 14 Pro and iPhone 14 Pro Max pre-orders through 10 p.m. PDT on Thursday, September 8 by visiting  apple com store  or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.
  • iOS 16 will be available as a free software update on Monday, September 12.
  • Customers who purchase iPhone 14 Pro and iPhone 14 Pro Max will receive three months of Apple Arcade with a new subscription.
  • The Leather Wallet with MagSafe and Leather Cases for iPhone 14 Pro and iPhone 14 Pro Max will be available in five new colors: Midnight, Forest Green, Ink, Amber and Orange. The clear case and silicone cases for iPhone 14 Pro and iPhone 14 Pro Max will be available in Midnight, Storm Blue, Red, Chalk Pink, Lilac, Elderberry, Succulent, and Sun. support/iphoneinstallments_us .

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms—iOS, iPadOS, macOS, watchOS, and tvOS—deliver seamless experiences across all Apple devices and provide people with innovative services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the world’s best products and leaving the world better than we found it.

The screen has rounded corners that follow a beautiful curved design and these corners are inside a standard rectangle. When measured as a standard rectangular shape, the screen measures 6.06 inches (iPhone 14 Pro) or 6.68 inches (iPhone 14 Pro Max) diagonally. The actual viewable area is smaller.
iPhone 14 Pro and iPhone 14 Pro Max are splash, water, and dust resistant, were tested under controlled laboratory conditions, and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Strength may decrease as a result of normal wear. Don’t try to charge a wet iPhone; see user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

iPhone 14 Pro and iPhone 14 Pro Max support ProRes video recording in the Camera app at 1080p 30fps with the 128GB storage option and up to 4K 30fps with the 256GB, 512GB, and 1GB storage options. TB.

The microphone turns on only when driving is detected; this can be activated by Bluetooth, CarPlay or speed. All data is processed on the device and discarded after a failure event is detected, unless a user has opted to share their data to improve Failure Detection. Only the sound level is shared with Apple, not the raw audio.

Crash Detection is designed for four-wheel passenger vehicle crashes with certain mass, G-force, and speed profiles consistent with severe, life-threatening crashes. It was designed for severe, life-threatening, high-impact front and rear, sideways, T-side, and rollover crashes. Crash Detection is available worldwide on iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra.
Satellite Emergency SOS was designed for use in open spaces with a clear line of sight to the sky. Performance may be affected by obstructions such as surrounding trees or buildings. The iPhone will continue to work under normal temperature conditions.

All battery claims depend on cellular network, location, signal strength, feature settings, usage, and many other factors; actual results will vary. The battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are performed using specific iPhone units. Visit apple com batteries and apple com iphone compare for more information.
Data plan required. 5G, Gigabit LTE, VoLTE and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and will vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit  apple com iphone cell .

Users can edit a message up to 15 minutes after sending it and can unsend it up to two minutes after sending it. Users can make up to five edits to a given message, and recipients will be able to see a record of the edits made to the message.
iCloud Shared Photo Library will be available in a future software update.

Some options may not be available for all countries or all areas. See a complete list.

This offer is available to qualified customers and requires a 24-month installment loan when selecting Citizens One or Apple Card Monthly Installments (ACMI) as the payment type at checkout from Apple. iPhone activation with AT&T, T‑Mobile/Sprint, or Verizon is required for purchases made with ACMI at an Apple Store. Taxes and shipping are not included in ACMI and are subject to the cardholder’s variable APR. Additional ACMI terms can be found in the Customer Agreement. Additional iPhone Payments terms can be found at apple com legal sales – support iphoneinstallments_us . _

Apple Fitness+: The next era of fitness is here, and everyone’s invited

Work out any time, anywhere, with the first fitness experience built around Apple Watch

Apple Fitness+,built around Apple Watch, is available today.
Apple Fitness+, the first fitness experience built around Apple Watch, is available today, bringing inclusive and welcoming studio-style workouts to iPhone, iPad, and Apple TV so users can work out anytime, anywhere. Fitness+ intelligently and seamlessly incorporates key workout metrics users love from Apple Watch directly to iPhone, iPad, and Apple TV alongside inspiring workout content for an unparalleled, highly personalized, immersive experience, set to motivating music from the world’s top artists. Whether users are looking for a daily routine, want to try something new, know what they like to do, or are just getting started, Fitness+ offers workouts for everyone from a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, and are inspired to coach all levels, from beginners to fitness enthusiasts. All of the workouts also include a trainer demonstrating modifications, so there’s always someone to follow, no matter a user’s ability.
The Fitness+ trainers are a diverse, inclusive, and approachable team made up of people with their own unique and inspiring story.
Apple Fitness+ offers 10 different workouts types across a range of durations, including: High Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Treadmill (for running and walking), Rowing, and Mindful Cooldown — along with inspiring music from today’s top artists, thoughtfully chosen for each workout to keep users moving and motivated. For those not sure what to do on any given day, Fitness+ recommends workouts based on what they already enjoy doing so they can jump right in with something familiar, try something new, discover a new trainer, or find a workout to complement their current routine. They can also use the intuitive filter to choose the trainer, time, workout, and music to fit their mood, and in seconds, they’ll be on their way to their next great workout.
For people who are just starting out, trying a new workout type, or getting back into exercise, Absolute Beginner workouts provide expert guidance through the basics of HIIT, Strength, Core, and Yoga as an option to prepare for the weekly studio workouts.
Integration with Apple Watch, combined with the ease of discovering great workouts for all ability levels, the welcoming trainer team, motivating music, and the convenience to workout anywhere on Apple devices truly makes Fitness+, fitness for all.
Apple Fitness+ intelligently incorporates workout metrics from Apple Watch for a first-of-its-kind personalized and immersive workout experience.

The Fitness+ trainers are a diverse, inclusive, and approachable team made up of people with their own unique and inspiring story. They are specialists in their field, and are passionate about helping people achieve their fitness goals. Here’s what they are most excited about:

Jessica Skye (Yoga, Mindful Cooldown)
“We’re here to support everyone on their fitness journey. There’s no prerequisite with Fitness+, everyone’s going to be coming from a different place, and everyone is welcome here.”
Sam Sanchez (Strength, Core, Treadmill)
“Users will have a really personal experience with Fitness+. The user’s Apple Watch metrics come to life on their screen during pivotal moments in their workout, so they’re a really powerful tool for motivation and we love incorporating them into our workout design.”
Betina Gozo (Strength, Core)
“We have Absolute Beginner workouts that are focused on getting everyone moving, even if you have never worked out or are coming back from a long break. Just get your Apple Watch and the device screen that suits you best, and we will help you get started!”
Josh Crosby (Rowing)
“We bring the energy we have as a team to every workout. You will feel it when you use Fitness+: The trainer team has your back, and we want you to be successful on your health and fitness journey.”
Apple Fitness+ features a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, working together to create outstanding fitness content for everyone. From left to right: Gregg Cook (Cycling, Strength, Core, Mindful Cooldown); Ben Allen (Dance); Anja Garcia (Rowing); Molly Fox (Yoga, Strength); Kim Ngo (HIIT); Tyrell Désean (Cycling); Jessica Skye (Yoga, Mindful Cooldown); Jamie-Ray Hartshorne (HIIT, Treadmill); Emily Fayette (Cycling, Treadmill); Betina Gozo (Strength, Core); Sam Sanchez (Strength, Core, Treadmill); Kym Perfetto (Cycling); Dustin Brown (Yoga, Mindful Cooldown); Jhon Gonzalez (Dance); Sherica Holmon (Cycling); Bakari Williams (Cycling, HIIT, Core); Kyle Ardill (Strength, Core); Scott Carvin (Treadmill); Josh Crosby (Rowing); LaShawn Jones (Dance); and Amir Ekbatani (Strength, Core).
Molly Fox (Yoga, Strength)
“I love the diversity of the Fitness+ trainer team. We all come from a wide variety of backgrounds and a range of ages, so it’s my hope that everyone feels seen in the team, and that we inspire them to move with us on their path to getting healthier.”
Jamie-Ray Hartshorne (HIIT, Treadmill)
“Having your Apple Watch metrics on the screen in front of you is a game changer. As a trainer, being able to bring attention to a user’s heart rate during a tough interval, have a timer come to life for a final push, or call attention to their Activity rings in the moment provides amazing motivation from start to finish.”
Sherica Holmon (Cycling)
“With Fitness+, everyone is welcome to the party. That includes you. That is what I love about the trainer team — each one of us cares about inclusivity and ensuring everyone feels invited.”
Tyrell Désean (Cycling)
“Our diverse team weaves in all kinds of music to the workouts to inspire and motivate people to work harder and last longer than they ever thought they could. When you hear the beat drop, you can just feel the energy come off the screen. Music, combined with the metrics from Apple Watch that display onscreen, is a really unique way to help get you through the workout!”

Get Moving with Fitness+

  • Fitness+ is available as a subscription service for $9.99 (US) per month or $79.99 (US) per year,1 and Apple Watch customers will find Fitness+ in the Fitness app on iPhone, iPad, and Apple TV.
  • Fitness+ can be shared among up to six family members for the same price, making it easy for other Apple Watch users in the household to enjoy the service.
  • Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, and one month of Fitness+ is included for existing Apple Watch users.2
  • Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music,3 Apple TV+, Apple Arcade, Apple News+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
  • Customers who have purchased an Apple Watch Series 3 or later from Best Buy since September 15, 2020, will get an additional three months of Fitness+ for a total of six months free. Best Buy customers who already owned an Apple Watch Series 3 or later before September 15, 2020, and are My Best Buy members will get an additional month of Fitness+ for a total of two months free. For more information, visit corporate.bestbuy.com.
  • As part of its overall membership offering, both digitally and at its athletic resorts nationwide, premier health and wellness brand Life Time will be the first health and fitness club company in the US to offer Apple Fitness+. For more information, please visit lifetime.life.
  • Starting January 1, 2021, UnitedHealthcare will offer five additional months of Fitness+ at no additional cost for UnitedHealthcare Motion enrollees with Apple Watch, to help empower eligible program participants on their path to a healthier lifestyle. Following the extended trial, UnitedHealthcare Motion enrollees may be able to apply program incentives to cover the Fitness+ monthly subscription cost. For more information, visit: unitedhealthcaremotion.com.
  • While most Apple Fitness+ workouts don’t require special equipment, customers can now find a curated selection of fitness accessories on apple.com/apple-fitness-plus/equipment and in select stores, as well as links to some of the equipment used in the Apple Fitness+ Studio.
Regardless of where users begin a Fitness+ workout, personalized recommendations are synced across devices.

What’s Needed for Fitness+

  • Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later, or iPhone SE with watchOS 7.2 and iOS 14.3.
  • For usage with iPad, Fitness+ requires iPad Pro, iPad (5th generation or later), iPad mini 4 or later, iPad Air 2, or iPad Air (3rd generation or later), running iOS 14.3.
  • Fitness+ is supported on Apple TV 4K and Apple TV HD, with tvOS 14.3.

Where to Find Fitness+

  • For Apple Watch users, Fitness+ is a new tab in the Fitness app on iPhone.
  • The Fitness app for iPad is available to download from the App Store.
  • The Fitness app on Apple TV automatically appears once users upgrade to tvOS 14.3.

 

Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
Cupertino, California — Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”

Custom Acoustic Design

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.

Breakthrough Listening Experience

AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
  • Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
  • Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
  • Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
  • Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.

The Magic of AirPods

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.

Battery and Performance

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.2
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.

Additional Features

  • Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
  • Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.3
  • Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
  • AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
  • AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
  • AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
  • Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
  • With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.
Apple is working with COPAN Diagnostics to rapidly expand production of collection kits that are critical for COVID-19 testing.
Cupertino, California — Apple today announced it is awarding $10 million from its Advanced Manufacturing Fund to COPAN Diagnostics, a market leader in sample collection kits that play a critical role in COVID-19 testing. This funding will allow COPAN Diagnostics to rapidly accelerate their supply of sample collection kits for hospitals across the United States, expanding production from several thousand today to more than one million kits per week by early July. As part of this effort, Apple will support COPAN Diagnostics’ expansion to a new, larger facility in Southern California, with advanced equipment that Apple is helping design. This expansion is expected to create more than 50 new jobs.

Apple awards $10 million from Advanced Manufacturing Fund to COPAN Diagnostics

“We feel a deep sense of responsibility to do everything we can to help medical workers, patients, and communities support the global response to COVID-19,” said Jeff Williams, Apple’s chief operating officer. “COPAN is one of the world’s most innovative manufacturers of sample collection kits for COVID-19 testing, and we’re thrilled to partner with them so they can expand as we work to address this critical issue for our nation. I couldn’t be prouder of our teams for bringing all of their energy, passion, and innovative spirit to supporting the country’s COVID-19 response.”
“We’re excited to forge this new relationship with Apple, whose teams are already making a huge difference with our efforts to scale up the production of our sample collection and transport kits,” said Norman Sharples, CEO of COPAN Diagnostics. “Collection and transport kits are a critical component in the fight against COVID-19. At COPAN, we’re excited and grateful for this partnership with Apple as our strong beliefs of innovation, quality, and excellence in manufacturing and design are perfectly aligned. Apple’s operational expertise will help us increase delivery of important pre-analytical tools for medical professionals across the country at this critical time.”
COPAN’s sample collection kits have revolutionized the diagnostics industry and play a critical role in the COVID-19 testing process.
Apple is sourcing equipment and materials for COPAN Diagnostics from companies across the US, including equipment Apple is helping design from K2 Kinetics, based in York, Pennsylvania, and MWES in Waukesha, Wisconsin.
COPAN is a global player in the field of specimen collection and preservation for infectious disease diagnostics. The company’s sample collection kits have revolutionized the diagnostic industry and play a critical role in the COVID-19 testing process. The company’s unique quantitative approach to pre-analytics led them to invent flocked swabs in 2003, a revolutionary device comprising of a molded plastic applicator stick that has variable tips coated with Nylon fibers allowing for quick uptake and complete elution of the sample. COPAN’s UTM is the leading transport medium for collection, transport, preservation, and long-term freeze storage of clinical specimens containing viruses.
Apple’s financial and operational support will help COPAN increase supply to more than one million kits per week by early July.

Apple’s Support for the Worldwide Response to COVID-19

Apple has donated tens of millions of dollars toward the global COVID-19 response, including Global Citizen and America’s Food Fund. In addition, Apple designed, tested, and distributed almost 10 million face shields and sourced over 30 million face masks for healthcare professionals in hard-hit areas. Apple also developed a COVID-19 symptom-checking website and app in partnership with the CDC, and announced a collaboration with Google to develop COVID-19 contact tracing technology to help governments and health agencies reduce the spread of the virus, with user privacy and security central to the design.
Apple’s impact also extends to its range of innovative services. Apple News is connecting users with trusted information from reliable sources with its dedicated COVID-19 section, and Apple has worked with everyone from Oprah to Lady Gaga to help customers find information, entertainment, and ways to contribute to charitable causes through Apple TV.
Apple’s contributions to COVID-19 relief efforts include screening tools along with vital PPE and financial donations.

Apple in the United States

Apple is on track to reach its commitment of contributing $350 billion to the US economy over a five year period. The company supports 2.4 million jobs across the US, including 90,000 direct employees in all 50 states.
Apple has already invested more than $1 billion of its $5 billion Advanced Manufacturing Fund in American companies fostering innovation and growth in the US manufacturing sector. That includes $450 million distributed to Corning Incorporated in Harrodsburg, Kentucky, to support its research and development into state-of-the-art glass processes, equipment, and materials integral to the delivery of next-generation consumer devices; $390 million to Finisar in Sherman, Texas, to increase its R&D spending and high-volume production of vertical-cavity surface-emitting lasers; and $10 million allocated to the Elysis aluminum partnership to bring revolutionary advancements in green aluminum manufacturing to the commercial market.

The Most Affordable iPhone Features A13 Bionic, the Fastest Chip in a Smartphone, and the Best Single-Camera System in an iPhone

Cupertino, California — Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.
iPhone SE comes in three beautiful colors — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”

Popular Design with a 4.7-inch Display

iPhone SE features an aerospace-grade aluminum and durable glass design with an all-black front, and is available in black, white and (PRODUCT)RED. The rear glass finish includes a centered Apple logo and is made using a seven-layer color process for precise hue and opacity, delivering rich depth of color with a color-matched aluminum band. It is water- and dust-resistant with an IP67 rating for water resistance up to 1 meter for 30 minutes.1
The 4.7-inch Retina HD display with True Tone adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience. The vibrant wide color gamut Retina HD display offers incredible color accuracy, and supports Dolby Vision and HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions — such as animating Live Photos, previewing messages, rearranging apps and more — as well as contextual menus.
iPhone SE also features the familiar Home button designed with sapphire crystal to be durable and to protect the sensor, and a steel ring to detect a user’s fingerprint for Touch ID. Using Touch ID is an easy, private and secure alternative to entering a passcode to unlock iPhone, fill in passwords using iCloud Keychain, log in to apps, authorize App Store purchases, and make Apple Pay transactions.

A13 Bionic — The Fastest Chip in a Smartphone

Introduced with iPhone 11 and iPhone 11 Pro, A13 Bionic is the fastest chip ever in a smartphone and provides unparalleled performance for every task iPhone SE handles. Perfect for photography, gaming and augmented reality experiences, A13 Bionic makes every action feel fluid.
A13 Bionic was built with a focus on machine learning, with a dedicated 8-core Neural Engine capable of 5 trillion operations per second, two Machine Learning Accelerators on the CPU and a new Machine Learning Controller to balance performance and efficiency. Together, A13 Bionic and iOS 13 enable new intelligent apps that make use of machine learning and Core ML.
Built for efficiency, the A13 Bionic also enables great battery life for iPhone SE. iPhone SE is wireless-charging capable with Qi-certified chargers and also supports fast-charging, giving customers up to 50 percent charge in just 30 minutes.2 Lightning-fast download speeds are available with Wi-Fi 6 and Gigabit-class LTE.3 Dual SIM with eSIM provides the flexibility for users to have two separate phone numbers on a single device while traveling abroad or for use as a business line.4

New Camera Experience Powered by A13 Bionic

iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode, all six Portrait Lighting effects and Depth Control.5 Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognized subjects in a frame for more natural-looking images with stunning highlight and shadow details.
Videos are even more immersive with stereo audio recording and cinematic video stabilization on the front and rear cameras. The rear camera supports high-quality video capture at 4K up to 60fps, and extended dynamic range comes to iPhone SE for more highlight details up to 30fps. Customers can also take advantage of QuickTake video on the front and rear cameras, allowing video recording without switching out of Photo mode.
With advanced Camera and Photo features in iOS 13, native editing is even more comprehensive and intuitive through powerful tools that were once available only for photo editing.
iPhone SE features the best single-camera system in an iPhone capturing high quality video up to 4K 60fps on the rear camera, cinematic video stabilization on the front and rear camera, and studio audio recording.

Everything Apple has to Offer

iPhone SE gives customers access to Apple’s robust ecosystem of products, services and accessories. Users can take advantage of the almost 2 million apps on the App Store, including the best third-party apps and AR experiences, stay up to date on current events with Apple News, enjoy original series, movies and documentaries from the world’s greatest storytellers with Apple TV+, stream over 60 million songs from their favorite artists on Apple Music, make secure and private purchases with Apple Pay, and store photos, files and contacts on iCloud with the ability to access content on all of a customer’s Apple devices. With a Lightning connector, iPhone SE is also compatible with more than 25,000 Lightning accessories, including camera accessories, audio and speakers, docks, CarPlay and more.
iPhone SE is built with the same industry-leading security features that customers expect from Apple — protecting privacy and giving customers control of their information. For example, Touch ID and the Secure Enclave protect fingerprint data, Intelligent Tracking Prevention on Safari helps stop advertisers that follow users from site to site, Photos uses machine learning to organize photos on device and more.
iPhone SE with iOS 13 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 features a dramatic look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience that delivers faster and more accurate navigation and beautiful street-level imagery with Look Around.

Apple celebrates the best apps and games of 2019

Today Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture.
“Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever. The 2019 App Store Best Apps and Games winners reflect our global desire for connection, creativity and fun,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We are excited to announce such a diverse group of 2019 App Store winners, showing that great design and creativity comes from developers large and small, and from every corner of the world. We congratulate all the winners and thank them for making 2019 the best year yet for the App Store.”

Best Apps of 2019

iPhone App of the Year: Spectre Camera (Lux Optics)
This AI-powered app leverages a dizzying amount of tech to let anyone take stunning long-exposure photos.
iPad App of the Year: Flow by Moleskine (Moleskine)
Draw and sketch in this elegant digital notebook app, whose graphite pencils, chisel-tipped markers and more have been meticulously tuned to mimic the real thing
Mac App of the Year: Affinity Publisher (Serif Labs)
With its elegant user experience and remarkably reasonable price point, Affinity Publisher makes pro-level design accessible to everyone, whether you’re creating a photo-rich coffee table book or a flyer for your second grader’s play.
Apple TV App of the Year: The Explorers (The Explorers Network)
This groundbreaking app was designed to support the community of explorers, scientists and artists working toward a common goal: To create a comprehensive “visual inventory” of the natural world through photo and video.
App Trend of 2019: Storytelling Simplified
In 2019, a groundswell of apps helped us fill the proverbial blank page with our memories, dreams, images, and voices—and did so with more power and personality than ever. With apps like Anchor (Anchor FM), Canva: Stories & Video Maker (Canva), Unfold (Unfold Creative), Steller (Expedition Travel Advisor), Spark Camera (Dayworks), Over (Over, Inc) and Wattpad (Wattpad Corp), anyone can express themselves through moving podcasts, one-of-a-kind novels, and true-to-life photo collages in an easier way than ever before.

Best Games of 2019

iPhone Game of the Year: “Sky: Children of the Light” (thatgamecompany)
Fly across sweeping landscapes to help celestial beings find their way back to the heavens in this groundbreaking social quest.
iPad Game of the Year: “Hyper Light Drifter” (Abylight S.L.)
A dazzling, action-packed reimagining of classic 16-bit adventure games, “Hyper Light Drifter” blends dreamlike exploration with fight-for-your-life survival.
Mac Game of the Year: “GRIS” (Devolver / Nomada Studio)
This spectacularly satisfying puzzle-platformer is a soul-stirring work of digital art — one that explores hope, grief and the triumph of piecing a life back together after tragic loss.
Apple TV Game of the Year: “Wonder Boy: The Dragon’s Trap” (DotEmu)
Developed by Lizardcube with the cooperation of series creator Ryuichi Nishizawa, “Wonder Boy” — the beloved game from the ’80s, in which a lone half-lizard adventurer sets off on the challenge of a lifetime — gets a reboot with hand-drawn animation and a re-orchestrated soundtrack.
Game Trend of 2019: Blockbusters Reimagined
This year, game developers worldwide burst onto iOS with a wave of world-renowned brands, all featuring leading-edge technology, bold design and innovative features that delivered a level of depth and quality never thought possible on mobile. Hits like “Mario Kart Tour” and “Dr. Mario World” (Nintendo), “Minecraft Earth” (Mojang), “Pokémon Masters” (DeNA Co), “Assassin’s Creed Rebellion” (Ubisoft), “Gears POP!” (Microsoft Corporation), “The Elder Scrolls: Blades” (Bethesda), Alien: Blackout (D3PA) and “Call of Duty: Mobile” (Activision Publishing) aren’t mere remakes or tributes — they are original releases that breathed new life into the most beloved franchises in gaming history.
Apple Arcade Game of the Year: “Sayonara Wild Hearts” (Simogo)
In 2019, Apple expanded the App Store with the introduction of an all-new tab for Apple Arcade, a groundbreaking game subscription service without ads or in-app purchases. While every one of the 100+ games in Apple Arcade offers gamers something unique, there is one game that stands out even within this collection of outstanding titles, making it the Apple Arcade Game of the Year. “Sayonara Wild Hearts,” developed by Simogo and published by Annapurna Interactive, is a hopeful, gorgeous and unique game — the kind that gets your adrenaline pumping and makes your spirit soar. Prepare to race motorcycles, wield swords and break hearts at 200 mph.
Beyond the App Store editorial picks, charts for the most downloaded apps and most downloaded games of the year are now available.
With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. Privacy, security, quality and curation are fundamental to the App Store. Every app must meet and maintain Apple’s strict guidelines to launch and remain on the App Store. For enhanced discoverability, experts create rich editorial content and curated collections of the best apps every day. The App Store is the single best place to explore the world of apps, and is available on iPhone, iPad, Mac, Apple Watch, Apple TV and iMessage.