BANG & OLUFSEN launches its new Beosound Theater soundbar
Created with the ambition to be the world’s most powerful and immersive soundbar , Danish audio brand Bang & Olufsen today announced Beosound Theatre: an innovative and thoughtful high-end soundbar that delivers the power of a home theater. , in a single product.
“With Beosound Theatre, we unleash the full potential of high-quality streaming services now available to customers and bring the magic of the cinematic experience into the home. At the same time, this beautiful soundbar is built to last for decades thanks to its modular design, which allows it to be upgraded rather than replaced,” said Kristian Teär, CEO of Bang & Olufsen.
A BANG & OLUFSEN TV EXPERIENCE DESIGNED FOR ALMOST ANY SCREEN
Bang & Olufsen is famous for its unique approach to craftsmanship and design. Based on the principles of modularity, customers can easily transform the soundbar into a full wall-mounted or floor-mounted Bang & Olufsen TV experience, so it blends in seamlessly and takes up no more space than their current TV.
The modular design concept also applies to the replaceable TV screens and sound bar cover. The aluminum ‘wings’ are also extendable for customers whose TV screens grow larger as they are upgraded, showing that Beosound Theater continues to provide seamlessly integrated solutions for longevity.
“We know our customers want to invest in products that last, so the Beosound Theater has been designed in a modular way to outlast many televisions in their lifetime. We have created a solution that allows the product to be upgraded rather than replaced, and a product that can evolve over time,” said Director of Product Circularity Mads Kogsgaard Hansen.
FROM SOUND BAR TO SOUND CENTER
Although Beosound Theater is a powerful single product solution, it can evolve to be used as a specialized sound center, providing new possibilities to build your home cinema. With seven built-in outputs and support for up to 16 external speakers, it can be the heart of a complete Dolby Atmos 7.1.4 surround setup. In this configuration, Beosound Theater functions as a center speaker that fuses Dolby Atmos decoding and custom post-processing with Bang & Olufsen’s proprietary True Image algorithm to maximize the capabilities of all Bang & Olufsen speakers .
In addition, Beosound Theater includes a new bass management system that is second to none. Whereas other systems just send the bass to the loudest speaker, usually the subwoofer, Beosound Theater uses all the Bang & Olufsen speakers in the system to work together as a single unit. Not only does this give you the full potential of the entire system, but it also helps you control resonance in your listening room, ensuring that the different speakers are working together rather than separately.
“You can buy the Beosound Theater as a soundbar and later add a pair of rear speakers like the Beolab 28 in a triangular configuration that delivers incredible spatial sound performance while continuing the overall goal of minimizing product, clutter and waste. engagement with space. All you have to do is connect them. This flexibility also means that our customers are not limited by their initial purchase decision, which in turn helps us extend the life of the Beosound Theater and increase the likelihood of multiple owners,” said technology specialist Jakob Dyreby .