July 2020, Zurich – Switzerland & Struer – Denmark. Shared design philosophies and a fascination for deepening human experiences brought On and Bang & Olufsen together: running and music are fundamental ways for us to experience the world. Today sees the release of the ultimate running kit: On’s latest elite-level competition shoe, the Cloudboom, alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.

Bang & Olufsen + On Running Beoplay E8 Sport Wireless Earphones

Swiss sports brand On and Danish luxury audio brand Bang & Olufsen join forces to create the ultimate running kit.


The Cloudboom is On’s ultimate competition shoe. Created with elite athlete input, it is everything you need for your fastest marathon ever. A twin CloudTec® cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard™ to kick right through the 42.2/26.2. The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimised traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.

“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance – a principle we share with Bang & Olufsen.”

Bang & Olufsen’s Beoplay E8 Sport On Edition earphones are housed in a compact wireless charging case that blends performance driven materials from the sports Press release – for publication from July 16th, 2020 universe, such as rubber and textured silicone, with strong and corrosion resistant anodised aluminum – a Bang & Olufsen trademark for more than 50 years. Intricate
design details such as a ridged gripped detail on the earphones helps adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger. This special edition features both Bang & Olufsen’s and On’s minimalist logos, highlighted by colour contrasting aluminum rings and a cloud pattern, seamlessly blending design and tech.

“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says Bang & Olufsen VP of Product Management Christoffer Poulsen.

Harnessing the power of sound: the sound of unstoppable To enhance this collaboration, On and Bang & Olufsen have crafted a complete 8D
immersive experience to be discovered here.

Cloudboom will be available on www-on-running.com and at selected retail partners starting July 16th 2020 at 199,95€.
Released in very limited quantities, Beoplay E8 Sport On Edition will be available on

www.on-running.com, www.bang-olufsen.com and in selected Bang & Olufsen stores on July 16th 2020 at 350€.

ABOUT On
Based in Zurich, Portland, Berlin, Yokohama and Shanghai, On has taken the athletic footwear market by storm. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its award-winning CloudTec® technology. As a result, On is attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan. A few months ago, Roger Federer joined the founders of the young sports brand to shape its future. As a true partner, he is currently helping in overseeing product development, marketing and fan experiences as well as the athlete spirit of On’s high-performing culture.

On’s CloudTec® sole is patented worldwide. Ten years after market launch, On is available at more than 6,000 retailers and over 55 countries in Europe, North America, South America and Asia-Pacific.

ABOUT BANG & OLUFSEN
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bangolufsen.com and in select retailers. The company employs approximately 700 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ

Bang & Olufsen is raising the bar in luxurious cinematic experiences with the launch of the Beovision Harmony 88- inch TV – Bang & Olufsen’s most luxurious and immersive TV experience that features not only the world’s first 88- inch 8K OLED TV, but also the largest OLED screen ever created from LG Electronics.

Bang Olufsen Rev eals Stunning 88 i n ch Beovision Harmony TV

“Today, we are bringing together the best of artisanship and the bleeding edge of display technology. Our customers tell us that they want the ultimate in cinematic and immersive experiences with a design that adds to the décor rather than disrupts it. This is exactly what we are bringing to the market with our new two-meter-wide Beovision Harmony powered by stellar Bang & Olufsen Signature Sound and the world’s first 88-inch 8K OLED TV”, says Christoffer Østergaard Poulsen, Vice President of Product Management at Bang & Olufsen. Beovision Harmony was originally unveiled at Milan Design week in 2019 as a meaningful combination of art and technology, where the TV folds down into a sculptural shape when not in use.

The two oak and aluminium covers partially obscures the black screen, and when the TV is turned on, the panels fan out like a butterfly opening its wings, and the screen rises above them to the perfect viewing height. The ultimate experience for movies and sports The two-meter-wide Beovision Harmony TV comes with the 2020 OLED 8K display from LG Electronics optimized for Bang & Olufsen, which allowsfor the full Bang & Olufsen cinematic experience. With an 8K resolution, delivering four times more detail than 4K TV and 16 times more than HDTV, it is designed to deliver stunning picture quality, upgraded performance and artificial intelligence-enabled features that brings movies and sports to life like never before imagined. At the heart of the TV are several advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI Processor.

This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on the picture quality and enable a host of specialized features for various types of content. As for the sound, along with the pre-installed three-channel sound system and built-in dual subwoofer, the TV is compatible with Bang & Olufsen’s speaker program, allowing one to connect up to eight wireless Beolab speakers for true 7.1 surround sound. All sources can be controlled with the Beoremote One, a remote crafted from a single piece of extruded aluminium that adds well to the luxury experience.

Exclusive finishes and bespoke solutions Along with the existing speaker cover choice of oak wood and natural aluminium, two more options have recently been added to the Beovision Harmony. Warm brasstone aluminium has been combined with smoked oak and bronze tone aluminium with walnut. The new finishes will be matching the Beolab 50 and Beolab 90 finish options, creating a visual coherence between the products when included in a complete home cinema experience. Finally, a full customisation of finish on Beovision Harmony, Beolab 50 and Beolab 90 is available for clients who wish to own something totally unique.

Pricing and availability Beovision Harmony including the LG 8K 88-inch OLED ZX TV optimized for Bang & Olufsen is estimated to retail from EUR 46,500 EUR / GBP 44,100 / CHF 53,400 / USD 49,000 / DKK 352,000 and will be available in Bang & Olufsen stores from the end of June 2020. To find out more, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #BeovisionHarmony

Bang & Olufsen launches Bronze Collection, a limited edition with the most iconic products, in an elegant bronze color.

The Danish firm, in its quest to achieve a sublime design that goes with an exquisite sound, has chosen the bronze color to elevate its products to a new design stage: timelessness, elegance and splendor. Always luxurious but not ostentatious, bronze manages to shine day and night, season after season and year after year, remaining independent of trends and changing fashions.

A classic and singular tone at the same time, which together with the design manages to elevate the products to decorative pieces.


Bronze Collection

It brings together the iconic and powerful Beoplay A9, Beoplay M5, Beosound 1 and Beosound 2 speaker with its 360 degree sound as well as the Beosound Edge speaker, designed by Michel Anastassiades inspired by the shape of a coin. Added to this collection are the Beovision Eclipse television, the Beolab 18 and Beolab 50 speakers and finally the Beoplay H9i noise-canceling headphones.

Beoplay-H9i-Bronze

All the speakers in the Bronze Collection are multiroom wireless, allowing them to be connected to a home sound system, thus making Bang & Olufsen sound sound throughout the house in an exceptional way.

Beovision-Eclipse-Bronze

Price and availability. Bronze Collection is available for purchase online in Bag & olufsen stores and in selected stores depending on the region. For more information visit https://www.bang-olufsen.com/en/story/bronze-collection.

ABOUT BANG & OLUFSEN

Bang & Olufsen is a global luxury lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen, whose dedication and vision remain the foundation of the company.

The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, all Bang & Olufsen products are characterized by the unique combination of beautiful sound, timeless design and unsurpassed craftsmanship.

The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen single-brand stores, online and in multi-brand stores. The company employs more than 1,000 people and operates in more than 70 markets. Bang & Olufsen shares are listed on NAS DAQ Copenhagen A / S.