Integrated Systems Europe

MIKE BLACKMAN: ISE REMAINS SCHEDULED FOR 1-4 JUNE

ISE MD Mike Blackman responds to the announcement by AVIXA that the InfoComm 2021 show is set to take place in Orlando in October 2021.

Dear ISE community,

Following today’s announcement that the InfoComm 2021 show will now take place in Orlando in October 2021, we want to confirm that Integrated Systems Europe, remains scheduled to open live and online on 1-4 June 2021 in its new home at the Fira Barcelona.

Whilst we recognise there continue to be challenges ahead, we are in touch with government and the relevant health authorities to constantly monitor the situation. None of us can predict how the situation will look in June, but we are hopeful that by the second quarter of 2021 we will see the world return to a new ‘normal’ with vaccines being rapidly delivered in many countries around the world.

We understand our exhibitors and partners need to make commitments that will incur cost and we do not wish to burden them unnecessarily. For this reason, if circumstances impact our ability to host an in-person event and we are forced to cancel this element of ISE, we will make this decision by 1 March.

With the backdrop of the global pandemic, our priority in recent months has been devising the means to deliver a safe and secure event for all exhibitors and visitors and we have been working closely with the City of Barcelona, the venue and relevant authorities.

In early January, Fira de Barcelona received the ‘Safe Travels’ stamp, an internationally recognised endorsement from the World Travel Tourism Council (WTTC), developed in collaboration with the specialist risk management consultancy Aon and the Hospital Clínic de Barcelona.

ISE has also published A Guide to Safe Visiting, outlining the safe practice protocols that have been put in place with the Fira Gran Vía to ensure that the visitor experience is safe and secure. The guide can be located here.

Looking ahead to June, we can confirm that today, over 37,000 sqm of space is signed up with just under 700 exhibitors confirmed and new companies continuing to book their place on the floorplan.

Next week sees online visitor registration open, coming at a time when we realise the industry is keen to ‘get back to work’ in the second half of the year. Feedback from our recent customer research shows that the industry is looking forward to meeting as soon as the situation allows and we are currently updating the research to measure current sentiment amongst both our exhibitors and visitors.

In a time where many of our industry colleagues are suffering financially or have lost their jobs or businesses, we at ISE are striving to do everything we can to contribute to the industry getting back on its feet.

I would personally like to thank all our customers, partners and colleagues within the industry which we serve and look forward to seeing you again soon.

Thank you,

Mike Blackman
Managing Director
Integrated Systems Europe

Integrated Systems Europe (ISE) – 2020 Amsterdam

Integrated Systems Europe (ISE), the most important event on the global AV and systems integration calendar, opened its doors last week in Amsterdam in defiance of Storm Clara, which shook northern Europe, and especially the coronavirus (2019-nCoV ), which has become the protagonist of this edition and of other international events, and, as the organization itself has pointed out, has had an impact on the presence of exhibitors and attendees.

The most important event on the global AV and systems integration calendar today opened the doors of what will be the last edition to be held in the Dutch capital, and in which updated information on the coronavirus coexists with the latest technologies, solutions and strategies presented by 20,764 companies, 9.8% more than last year.

IT Trends report: 2020, the year of digital consolidation Read

Cybersecurity in 2020, what can we expect? Registry.

IT trends 2020, envisioning the future. Ondemand webinar.

According to the organization of the event, this year more than 1,300 direct exhibitors participated in ISE, with a total of 20,764 companies, 9.8% more than last year, including large companies such as Sony or Intel, which suspended their participation in the event. MWC due to the coronavirus, and only 59 have canceled their participation, including LG, which has followed the same policy in both events. The difference is larger in the number of attendees, which has reached 52,000, compared to the 82,000 visitors in the previous edition.

A total of 34 Spanish companies attended ISE 2020, including Charmex, which is committed to internationalization with the launch of its Traulux brand. Under the Traulux by Charmex umbrella, the company showed all the brand’s solutions, such as interactive monitors for education and business, for digital signage and videowall, as well as Led screens. The attendees were thus able to discover the latest series of interactive monitors TLM80, the series of intensive use VDM stand alone and VW55 of videowall, or the indoor Led Traulux 2.9 mm screen.

Charmex is also an authorized and certified distributor partner in Spain and Portugal of Evoko, a company that was also present at ISE with its new range of Naso meeting room management and reservation systems. With Evoko Naso, the manufacturer is taking the room booking experience to a new level of minimalist usability. At the same time it opens new doors to complete the coordination of the workspace. “A room reservation system is more than a piece of equipment with a list of specifications. We believe that it should be very easy to use and integrate into any office “, they point out from Evoko.

For other Spanish companies, this has been their first year at ISE. This is the case of Laia, who has attended the fair with its latest developments in AV production cameras and its solutions for meeting and collaboration rooms. The company’s objective is to grow in the European market thanks to this type of fair. In the words of Oscar Baudot, Commercial Director for Iberia de Laia, “after two years of growth and consolidation in the portfolio and southern Europe and Latin America, it is time to conquer the European and Mediterranean market, and the ISE is the best showcase for it. We are going to grow in Europe on a clear and committed distribution strategy with the AV and IT channel ”.

ISE 2020 – CONFERENCE REVIEW

Our largest-ever conference programme

The ISE 2020 conference programme was our most extensive yet. Starting on the day before the exhibition opened, it featured ten conferences at the 5-star Hotel Okura and four at the RAI Amsterdam.

The programme explored the latest technologies, solutions and strategies within a broad range of vertical markets, including Smart Building, Pro Audio, XRHigher EducationDigital SignageEnterprise, Digital CinemaHospitalitySports Stadiums and Visitor Attractions.

New for ISE 2020 were conferences addressing Control Rooms, Cybersecurity and Residential Design & Build, while the well-established Smart Building Conference added a half-day Smart Workplace Track.

AGORA

Following its successful launch at ISE 2019, AGORA – presented by MONDO | STADIA – returned to discuss the use of technology in stadiums. With these venues increasingly being used to host a wide variety of events, the conference addressed technology not only for matchdays but also for other live events, including concerts and esports.
Visit: mondostadia-agora.com

attractionsTECH by blooloop

This half-day conference was dedicated to exploring the latest technologies, solutions and business strategies for the theme park and attractions business.
Visit: attractionsTECH

AudioForum @ ISE 2020

The full-day AudioForum discussed what organisers Connessioni, in co-operation with AES – Audio Engineering Society, have called Sound Democracy. That is to say, focusing on the person and their wellbeing in the environment and transforming the use of sound into a complete, personalised and gratifying listening experience, allowing us to communicate effectively with others and with the world around us.
Visit: Connessioni website

AVIXA Enterprise AV Conference

This half-day conference, produced by AVIXA in partnership with the AV User Group, is targeted at enterprise AV end-users. This year the focus was on applications for data – the different ways in which data can be used to inform design discussions. Best-practice case studies and stimulating discussions featured strongly on the agenda.
Visit: iseurope.org/show-event/avixa-enterprise-av-conference/

AVIXA Higher Education AV Conference

AVIXA joined forces once more with education specialists SCHOMS and EUNIS to create this half-day conference. Delegates heard innovative ideas and best-practice case studies covering the design and deployment of AV systems for learning and collaboration spaces in universities and higher education colleges.
Visit: iseurope.org/show-event/avixa-higher-education-av-conference/

CEDIA Cybersecurity Workshop

This theory-based interactive all-day workshop challenged attendees to produce technical best practice procedures and customer policies around network security and cybersecurity; focussing on the three areas of hardware, software and wetware (physical network design, software and data policy, human factors and client education).
Visit: cediaeducation.com

CEDIA Design & Build Conference

New for ISE 2020, CEDIA’s Design & Build Conference is targeted at architects, interior designers and other design & build professionals in the residential space. Attendees gained an insight into what is possible when technology and design meet in collaborative harmony. The conference gave a deep dive look at multiple facets of the home technology industry, and how professional design and installation can lead to sophisticated aesthetics and lifestyle benefits.
The morning conference was followed by a guided show floor tour in the afternoon.
Visit: cediaeducation.com

Control Rooms Summit ISE

ISE 2020 saw the launch of the Control Rooms Summit. Taking the theme ‘How better integrated AV will save and protect lives and deliver more efficient operations in the world of mission critical command and control’, this new all-day conference addressed the latest trends in technology, design, ergonomics and best practice in this dynamic technology-led business sector.
Visit: controlroomssummit.org

Digital Signage Summit ISE

DSS ISE gives unparalleled insights into trends and strategies of the digital signage industry’s brightest, most talked about and controversial minds. The focus of this year’s half-day conference was ‘The Future of Digital Signage – Technology, Platforms and Solutions’.
Visit: digitalsignagesummit.org/ise

Digital Cinema Summit ISE

This year’s half-day Digital Cinema Summit, presented by Integrated Systems Europe in conjunction with Digital Cinema Report, was entitled ‘The Changing Cineplex’. It highlighted how advances in digital cinema technology are transforming not just how movie theatres around the world operate but the kinds of content they can offer to their customers.
Visit: digitalcinemasummit.org

Hospitality TechSummit by HTNG

Organised by ISE and Hospitality Technology Next Generation (HTNG), this full-day conference discussed current issues and cutting-edge research findings from the world of hotel and hospitality technology.
Visit: https://www.htng.org/page/HTS_2020

Smart Building Conference ISE

Smart Building Conference took as its theme ‘5G, IoT & the Intelligent Edge’. The conference explored how the unfolding new technology landscape facilitates the deployment of smart technology within buildings.
Visit: smartbuildingconference.com

Smart Workplace Track

This half-day addition to the Smart Building Conference explored the present and the future of the smart workplace with keynotes and executive panels from some of Europe’s top workplace experts, highlighting the needs and changing opportunities.
Visit: smartbuildingconference.com

XR Summit ISE

XR Summit ISE is a half-day B2B strategy conference focused on the Virtual (VR), Augmented (AR) and Mixed Reality (MR) industry. The 2020 edition explored the latest in those technologies, business strategies, and solutions and how they impact and empower the AV business.
Visit: xr-summit.org