BRAVIA XR MASTER Series Z9J

See the world with extraordinary 8K clarity

Traditionally new TV sets focus on resolution, or backlighting, or some other tangible feature. Sony’s 2021 lineup focuses on something else entirely: processing. Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the “focal point” is in the picture  mimicking how the human brain works  adjusting elements like color, contrast, and detail to deliver the best picture possible.

 

XR Picture

Enjoy 8K pictures that feel deep, natural, and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light.

XR Color

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

Dubbed the Cognitive Processor XR, the chip inside these new sets divides the screen into numerous zones and detects where the “focal point” is in the picture  mimicking how the human brain works  adjusting elements like color, contrast, and detail to deliver the best picture possible.  The new chip will be available across a wide range of Sony’s 2021 sets, from the flagship 8K LED Master Series Z9J to the 4K X92.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.

XR Contrast Booster 15

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined feathers and sharply outlined claws

XR 8K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K or 4K signals close to true 8K quality for incredibly real and immersive viewing. XR 8K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details

8K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail

8K XR Smoothing

XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear with no blur.

XR Motion Clarity

On some screens, sports, and fast-action scenes can seem to go by in a blur. Our latest LED XR X-Motion Clarity™ technology keeps everything smooth, bright, and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

X-Anti Reflection

It’s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun- or lamplight so you can see pure blacks in brightness and enjoy clear pictures without distraction.

X-Wide Angle™

Watching TV from the sides is now as satisfying as from the center. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you’re watching.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound follows action for a truly immersive experience.

Acoustic Multi-Audio™

Our Acoustic Multi-Audio technology includes frame tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing subwoofers, you’ll enjoy powerful bass, no matter where you place your TV.

XR Surround

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV

Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Voice Search

Find your favorite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing — you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Works with Hey Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, “Hey Google.”

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart remote

All your connected devices can be controlled with our smart commander. One button access to video on-demand services brings shows and movies into your room in seconds.

Backlit remote

Premium-design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. See keys in the dark with an integrated backlight—ideal for changing volume or settings while watching movies at night

Three-way multi-position stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Metal Flush Surface

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what’s around it.

Cable management

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.

Light and Color Sensor

When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimizes sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimized to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 8K smart TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you’ll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

BRAVIA CORE™

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality

Pricing and availability info will be announced in spring 2021.

Enabling High-Speed Edge AI Processing and Contributing to Building of Optimal Systems Linked with the Cloud

Sony’s Intelligent Vision Sensors IMX500 (left) and IMX501 (right)

 

Sony Corporation today announced the upcoming release of two models of intelligent vision sensors, the first image sensors in the world to be equipped with AI processing functionality*1. Including AI processing functionality on the image sensor itself enables high-speed edge AI processing and extraction of only the necessary data, which, when using cloud services, reduces data transmission latency, addresses privacy concerns, and reduces power consumption and communication costs.

*1 Among image sensors. According to Sony research (as of announcement on May 14, 2020).

These products expand the opportunities to develop AI-equipped cameras, enabling a diverse range of applications in the retail and industrial equipment industries and contributing to building optimal systems that link with the cloud.

Sony's Intelligent Vision Sensors IMX500 (left) and IMX501 (right)

Sony’s Intelligent Vision Sensors IMX500 (left) and IMX501 (right)

Model name Sample shipment date Sample price (excluding tax)
IMX500 1/2.3-type (7.857 mm diagonal) approx. 12.3 effective megapixel intelligent vision sensor (bare chip product) April 2020 10,000 JPY
IMX501 1/2.3-type (7.857 mm diagonal) approx. 12.3 effective megapixel intelligent vision sensor (package product) June 2020 (planned) 20,000 JPY

The spread of IoT has resulted in all types of devices being connected to the cloud, making commonplace the use of information processing systems where information obtained from such devices is processed via AI on the cloud. On the other hand, the increasing volume of information handled in the cloud poses various problems: increased data transmission latency hindering real-time information processing; security concerns from users associated with storing personally identifiable data in the cloud; and other issues such as the increased power consumption and communication costs cloud services entail.

The new sensor products feature a stacked configuration consisting of a pixel chip and logic chip. They are the world’s first image sensor to be equipped with AI image analysis and processing functionality on the logic chip. The signal acquired by the pixel chip is processed via AI on the sensor, eliminating the need for high-performance processors or external memory, enabling the development of edge AI systems. The sensor outputs metadata (semantic information belonging to image data) instead of image information, making for reduced data volume and addressing privacy concerns. Moreover, the AI capability makes it possible to deliver diverse functionality for versatile applications, such as real-time object tracking with high-speed AI processing. Different AI models can also be chosen by rewriting internal memory in accordance with user requirements or the conditions of the location where the system is being used.

Main Features

■ World’s first image sensor equipped with AI processing functionality

The pixel chip is back-illuminated and has approximately 12.3 effective megapixels for capturing information across a wide angle of view. In addition to the conventional image sensor operation circuit, the logic chip is equipped with Sony’s original DSP (Digital Signal Processor) dedicated to AI signal processing, and memory for the AI model. This configuration eliminates the need for high-performance processors or external memory, making it ideal for edge AI systems.

■ Metadata output

Signals acquired by the pixel chip are run through an ISP (Image Signal Processor) and AI processing is done in the process stage on the logic chip, and the extracted information is output as metadata, reducing the amount of data handled. Ensuring that image information is not output helps to reduce security risks and address privacy concerns. In addition to the image recorded by the conventional image sensor, users can select the data output format according to their needs and uses, including ISP format output images (YUV/RGB) and ROI (Region of Interest) specific area extract images.

■ High-speed AI processing

When a video is recorded using a conventional image sensor, it is necessary to send data for each individual output image frame for AI processing, resulting in increased data transmission and making it difficult to deliver real-time performance. The new sensor products from Sony perform ISP processing and high-speed AI processing (3.1 milliseconds processing for MobileNet V1*2) on the logic chip, completing the entire process in a single video frame. This design makes it possible to deliver high-precision, real-time tracking of objects while recording video.

*2 MobileNet V1: An image analysis AI model for object recognition on mobile devices.

■ Selectable AI model

Users can write the AI models of their choice to the embedded memory and can rewrite and update it according to its requirements or the conditions of the location where the system is being used. For example, when multiple cameras employing this product are installed in a retail location, a single type of camera can be used with versatility across different locations, circumstances, times, or purposes. When installed at the entrance to the facility it can be used to count the number of visitors entering the facility; when installed on the shelf of a store it can be used to detect stock shortages; when on the ceiling it can be used for heat mapping store visitors (detecting locations where many people gather), and the like. Furthermore, the AI model in a given camera can be rewritten from one used to detect heat maps to one for identifying consumer behavior, and so on.

Key Specifications

Model name IMX500 (bare chip product) IMX501 (package product)
Number of effective pixels 4056 (H) × 3040 (V), approx. 12.3 megapixels
Image size Diagonal 7.857 mm (1/2.3 type)
Unit cell size 1.55 μm (H) × 1.55 μm (V)
Frame rate Full pixel 60 fps
Video 4K (4056 × 2288) 60 fps
1080p 240 fps
Full/video+AI processing 30fps
Metadata output 30fps
Sensitivity (F5.6 standard value) Approx. 250LSB
Sensor saturation signal level (minimum value) Approx. 9610e-
Power supply Analog 2.7V
Digital 0.84V
Interface 1.8V
Main functions AI processing function, ISP, HDR shooting
Output MIPI D-PHY 1.2 (4 lane) / SPI
Color filter array Bayer array
Output format Image (Bayer RAW), ISP output (YUV/RGB), ROI, metadata
Package IMX500: – IMX501: Ceramic LGA 12.5 mm (H) × 15.0 mm (V)

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/

Sony Xperia 1 II  has made its appearance and is already an official phone with a surname that rings a bell. Sony tells us that it is pronounced “Xperia 1 Mark II”, welcome to the photographic line.

Sony Xperia 1 II – 5G mobile with camera and 4K OLED screen

Sony Xperia 1 II - 5G mobile with camera and 4K OLED screen

Sony Xperia 1 II – 5G mobile with camera and 4K OLED screen

And also as expected, Sony repeats with formulas that already worked for it last year and updates others, such as the logical leap in power brought about by new components such as the fashionable brain at this start of the year, the Qualcomm Snapdragon 865, which now he has more memory and more space as companions. And also new connectivity because yes,  the Sony Xperia 1 II gets on the 5G train . But there is more to scratch, and let’s see what has changed in this year between the two generations.

Adapting the screen to ‘gaming’ Sony style

Last year, Sony presented at MWC 2019 in Barcelona with a phone with a large screen. Not only big, but also very long. Thus, the  Sony Xperia 1  released an OLED panel  of nothing more and nothing less than 6.5 inches and with a 21: 9 ratio. CinemaDisplay, the manufacturer called it, and it was logical that the formula repeated this year with some change focused on the gamer public.

Sony even maintains 4K resolution for its new Xperia 1 II, although it takes a step forward in terms of refresh rate for its style. We do not have a 90Hz panel like the ones that are becoming fashionable, but  Sony chooses to mount the Motion Blur Reduction technology . With it, Sony interpolates frames using the AI ​​of the Snapdragon 865, thus emulating a higher refresh rate and improving the sharpness of its screen.

In the rest, everything is identical. We continue with 21: 9, with the protection provided by  Gorilla Glass in its sixth generation  and with the compatibility with HDR content, in addition to DCI-P3. As we see, the evolution in one year of Sony in terms of its screen has focused on adapting its panel to the ‘gaming’ trend, but we found many similarities between both generations. Potentially, however, things change.

Sony is stepping up photography efforts on its new mobiles to please five user profiles: cinematographers, photographers, moviegoers, audiophiles, and game lovers on mobile devices.

To do this, the 12-megapixel triple camera setup is now accompanied by a wider 24mm main sensor (vs. 26mm) with an f / 1.7 aperture and optical image stabilization, a further 70mm telephoto sensor long (also with OIS) and there is an ultra wide 16mm once again.

The main hook with this new sensor setup is the phone’s ultra-fast autofocus, which the Xperia team developed in collaboration with the Tokyo-based Alpha 9 camera team.

The focus area has been expanded to 70% of the frame and the camera’s intelligence is now also extended to make this the first autofocus phone that is capable of shooting up to 20 photos per second in burst mode with auto exposure.

The company’s real-time Eye-AF tracking, which previously tracked human eyes / faces, now works on pets, too. And to help the entire system perform these impressive photographic feats, Sony adds a new iToF 3D (the ‘i’ is short for AI-assisted depth detection).

Like the Cinema Pro app introduced last year (which now offers more control over frame rates, white balance, and integrates a smart wind filter), the Xperia 1 II now also includes a Photo Pro app.

  • Enjoy the renowned high-end sound of the 1000X family with the latest fully wireless headphones from Sony.
  • The next level of silence with Dual Noise Sensor technology and the HD Noise Canceling QN1e processor.
  • Wireless design, stable connectivity and comfortable fit for total listening freedom.
  • Long-lasting battery and quick charge function to revolutionize your daily commute to work.
  • Listen your way with Adaptive Sound Control, customizable touch controls and voice assistant.

The Sony WF-1000XM3 headphones

Sony today expands its renowned 1000X range with the addition of next-generation fully wireless headphones, the  WF-1000XM3 . The noise cancellation Sony, industry leader in January , has improved thanks to the processing chip HD Noise Canceling QN1e and Dual Noise Sensor technology, which delivers performance cancellation exceptional noise you can hear the music and nothing but the music.

The next level of silence

The WF-1000XM3 headphones feature Dual Noise Sensor technology that works with the new HD Noise Canceling QN1e processor to capture and cancel noise, respectively, so all the attention is focused on your music. Thanks to Dual Noise Sensor technology, the Feedforward and Feedback microphones on the headphone surface better capture the ambient sound around you. Once the external sound has been captured, the HD Noise Canceling QN1e processor gets to work. The processor intelligently creates an inverted sound wave that compensates for annoying background noise. Not only does it cancel out more noise on almost all frequencies, it also consumes less power. The headphones cancel out all kinds of noises, from the annoying noise of an airplane cabin to the hustle and bustle of the city streets,

  • Enjoy the renowned high-end sound of the 1000X family with the latest fully wireless headphones from Sony.
  • The next level of silence with Dual Noise Sensor technology and the HD Noise Canceling QN1e processor.
  • Wireless design, stable connectivity and comfortable fit for total listening freedom.
  • Long-lasting battery and quick charge function to revolutionize your daily commute to work.
  • Listen your way with Adaptive Sound Control, customizable touch controls and voice assistant.

Sony today expands its renowned 1000X range with the addition of next-generation fully wireless headphones, the  WF-1000XM3 . The noise cancellation Sony, industry leader in January , has improved thanks to the processing chip HD Noise Canceling QN1e and Dual Noise Sensor technology, which delivers performance cancellation exceptional noise you can hear the music and nothing but the music.

The next level of silence

The WF-1000XM3 headphones feature Dual Noise Sensor technology that works with the new HD Noise Canceling QN1e processor to capture and cancel noise, respectively, so all the attention is focused on your music. Thanks to Dual Noise Sensor technology, the Feedforward and Feedback microphones on the headphone surface better capture the ambient sound around you. Once the external sound has been captured, the HD Noise Canceling QN1e processor gets to work. The processor intelligently creates an inverted sound wave that compensates for annoying background noise. Not only does it cancel out more noise on almost all frequencies, it also consumes less power. The headphones cancel out all kinds of noises, from the annoying noise of an airplane cabin to the hustle and bustle of the city streets,

The WF-1000XM3 headphones are specially designed to improve comfort and stability in your ears. The “ergonomic triple grip” structure keeps the headphones firmly in place, with three support points for the ear. A high friction rubber surface has also been included to ensure a stable fit. With 4 sizes of hybrid earbuds and three sizes of triple comfort earbuds, you will always find the perfect fit.

Smart convenience

The HD Noise Canceling QN1e processor consumes little power, greatly increasing battery life and listening time. With a autonomy of up to 24 hours [1]  with the Noise Canceling function activated using the elegant earphone case WF-1000XM3 that works as a charger. This is perfect for more battery power when you’re away from home. The headphones have a quick charge function: just 10 minutes of charging offers up to 90 minutes of battery life.

For added ease, you can use Quick Attention mode to communicate without removing your headphones. Simply place your finger on the left earphone touchpad to quickly turn down the volume of the music and let the ambient sound in, so you can listen to announcements or order a drink, for example. Plus, with the headset’s fully customizable touch sensors [2] , you can easily play, pause, skip songs, or easily activate your voice assistant with a few simple taps. Plus, the new Wearing Detection feature automatically pauses music when you remove one of your headphones from your ear, and playback resumes when you put the headset back on, so you never miss a beat.

Optimized for the Google Assistant, you can control your headphones by voice, making the WF-1000XM3 the perfect companion for any trip [3] . The headphones are also compatible with the Sony application | Headphones Connect, where you will find sound customization functions, noise cancellation, touch controls, among many others.

The WF-1000XM3 model will cost approximately € 250 and will be available from the beginning of August.

For product specifications, visit the  Sony website .

Up to 24 hours with the Noise Canceling function activated (6 hx 3 charges) and up to 32 hours with the Noise Canceling function deactivated (8 hx 3 charges). The case provides up to 3 additional charges.

Customizable through the Sony application | Headphones Connect.

Google is a registered trademark of Google LLC.

About Sony Corporation

Sony Corporation is a creative entertainment company with a strong technology base. Through its divisions, ranging from video games and online services, through music, film, electronics, semiconductors and financial services, Sony’s goal is to feed the illusion thanks to the power of creativity and technology. More information can be found on Sony’s global website:  http://www.sony.net/