South Summit Madrid – June 8-10

Al Gore and Pablo Isla, are among the confirmed speakers for South Summit Madrid 2022

  • The former Vice President of the United States and the CEO of INDITEX until last March will be some of the star speakers at this 10th edition of South Summit, the global meeting for entrepreneurship and innovation.
  • Along with them, at the moment there are 450 confirmed speakers who will share with the attendees their successful professional career and expertise in the field of innovation and the business world.
  • South Summit 2022, powered by IE University, will be held June 8-10 at La Nave in Madrid under the theme ‘decoding complexity’.

Madrid, May 24, 2022

South Summit , co-organized by IE University , the leading meeting of the innovation and entrepreneurship ecosystem will be held in Madrid from June 8 to 10 . At the inauguration of this 10th edition of South Summit will be Al Gore, former vice president of the US and candidate for the elections of the North American country in 2000, and Pablo Isla , CEO and president of INDITEX until last March.

Al Gore is also known for his role as an environmental activist and for being one of the world’s leading climate change advocates , as well as being the founder of the Climate Protection Alliance and Generation Investment Management. He will be present at South Summit Madrid 2022 telematically. In this speech he will share, among other topics, how he works in the search for smart and sustainable transport solutions to reduce environmental pollution, one of his main objectives in the fight against climate change.

For his part, Pablo Isla, a renowned businessman who has spent 17 years in the Inditex group , first as executive director and vice president and, in the last 11 years, as CEO, will also participate in this 10th edition of South Summit. Following his departure from Inditex, he has become the new chairman of IE University’s International Governing Board and has also joined as global senior advisor to the General Atlantic fund.

In 2017 and 2018, Pablo Isla was considered the Best Executive Chairman in the World by Harvard Business Review. In 2020, Forbes also distinguished him as the best CEO of the decade. An expertise and professional career that will inspire South Summit attendees.

Both leaders will be at this edition of South Summit, when it celebrates 10 years as the main global meeting point for the entrepreneurship and innovation ecosystem . A place where entrepreneurs, investors and corporations meet to generate real business opportunities in the global entrepreneurial ecosystem.

An objective that will be met again in this year’s edition, which will be held again at La Nave in Madrid, where the more than 450 speakers of recognized international prestige who have confirmed their participation so far will meet. These leaders will share with the attendees their successful professional careers and expertise in the field of innovation and the business world.

Among them are Sal Khan, founder and CEO of the non-profit educational organization Khan Academy ; Marc Oshima, co-founder and CMO of AeroFarms, leaders in sustainable indoor farming; Marci Zaroff,  founder and CEO of ECOfashion Corp, a benchmark in the sustainable fashion sector; Iñigo Charola , CEO of the biotechnology company BioTechFoods , dedicated to the development of synthetic meat; and Hrish Lotikar, co-founder and CEO of SuperWorld , an augmented reality (AR) virtual world geographically mapped to the real world, among other profiles.

The great advances in technology, the speed of innovation or the great challenge of fighting climate change will be some of the central themes of the South Summit edition content program . A program that will be articulated under the motto ‘[de]coding complexity’ (decoding complexity).

The 100 finalist startups of the Startup Competition will also be present at South Summit Madrid 2022 , chosen through a rigorous selection process from more than 3,000 candidates from 114 countries. The 100 finalist startups correspond to a wide variety of sectors and have innovative and cutting-edge projects, such as a robot that automates the process of harvesting and collecting food on farms or a forest fire detection system from outer space.

For this year’s edition, South Summit is expected to generate an economic activity of around 20 million euros in the city of Madrid during its celebration , with the more than 22,000 attendees expected at this essential event for the entrepreneurial ecosystem and the overall innovation. In the last 2021 edition, all attendance and participation records were broken , with more than 1,600 investors with a portfolio of approximately 135,000 million dollars, 8,000 startups, 680 speakers and 7,000 corporate members.

GSMA Celebrates a Vibrant MWC22 Barcelona

More than 61,000 attendees convened in-person from around the world to discuss the convergence of mobile, the potential of the metaverse and transforming vertical industries

3 March 2022, Barcelona: The GSMA is celebrating a vibrant and dynamic edition of MWC Barcelona and there was no doubt it was the place to do business. The world’s largest and most influential connectivity event hosted over 61,000 attendees from almost 200 countries. It was the centre of discussion and debate, the place where leaders in the mobile ecosystem continued charting the future to achieve the full potential of technology.

GSMA Celebrates a Vibrant MWC22 Barcelona

GSMA Celebrates a Vibrant MWC22 Barcelona

“Nothing beats MWC in person, and it was exciting to bring our community – which is so passionate about connectivity – back together to discuss the opportunities that lie ahead.” John Hoffman, CEO GSMA Ltd. said. “On behalf of the GSMA, I would like to thank all of our attendees, exhibitors, sponsors, and partners who came together to make MWC22 so productive, safe, and successful. I also want to thank Barcelona City Council, Generalitat de Catalunya, the Ministry of Economy and Digital Transformation, Fira de Barcelona, Tourism de Barcelona (the Host City Parties), the L’Hospitalet de Llobregat, Mobile World Capital, and the people of Catalonia and Spain. Your support is unwavering, and your creativity, hospitality, and perseverance continually inspire us.”

Connectivity Unleashed

Over four days, more than 1,900 companies joined MWC22 Barcelona to showcase the role of mobile technology in unleashing connectivity, exploring 5G Connect sponsored by Salesforce, Advancing AIInternet of EverythingCloudNet by Kyndryl, FinTech, and the Tech Horizon.

Thought leadership from entrepreneurs, government ministers, and extraordinary people pushing the boundaries of our imaginations spoke from stages across the event. From traditional industries to award-winning filmmakers speakers challenged and inspired attendees to think about new ways of leveraging technology.

Vertical collaboration, startup innovation, and much more at MWC22

Again this year, the Ministerial Programme at MWC was the centre of global digital policy debate. With more than 160 delegations from countries and international institutions around the world, policymakers, regulators, industry leaders, and the international development community exchanged experiences and views on how to build policies for a digital world, maximise the potential of 5G, close the digital gap, and meet global climate targets. As the world becomes increasingly digital, there was broad agreement that we need more collaboration and cooperation amongst all stakeholders to expand digital inclusion for all. This year, leaders like Jessica Rosenworcel, Chairwoman of the U.S. FCC, and Minister Paula Ingabire of Rwanda not only contributed to the conversation in the Ministerial Programme, but brought their policy priorities to the MWC keynote stage.

All-new for this year’s edition, Industry City, co-delivered with Knowledge Partner Accenture showcased demos from the FinTech, Manufacturing, and Automotive sectors. With a buzz of activity, Industry City was a must-see space at the event. Visitors had the opportunity to experience a range of Summits covering robotics and smart mobility topics through interactive metaverse tours and demonstrations from partners and the GSMA Foundry programme.

Focus on the local entrepreneurial startup community returned with the 4YFN (Four Years from Now) programme – supported by platinum sponsor BStartup Banco Sabadell – as it welcomed over 500 international startups and over 300 speakers to share insights on how to drive the ecosystem forward. Competing for more than €24 billion of investment, 200 startups pitched to leading funds, VCs, and CVCs during the event.

MWC22 by the numbers

  • Over 61,000 unique people attended in person
  • Around 500,000 unique virtual and daily viewers on MWC22 and partner platforms
  • Representation from almost 200 countries and territories
  • Over 1,900 exhibitors, sponsors, and partners
  • Over 1,000 speakers, 97% in person and 36% women
  • More than 50% of attendees were Directors and C-Suite executives, 20% were CEOs and founders, 25% were women
  • Millions tuned into MWC22 Barcelona content via Mobile World Live global syndication and official national and international broadcasters.
  • More than 1,600 international journalists were onsite

Our gratitude

“The momentum leading into MWC22 was palpable, and it delivered,” said Mats Granryd, Director General, GSMA. “In the spirit of our theme ‘Connectivity Unleashed’, we saw how industries were going beyond simple connectivity to deliver meaningful connectivity, deploying technology in ground-breaking ways that will shape industry and society. I thank every person who helped make MWC Barcelona 2022 an unmissable event – and as we move to a ‘digital everything’ world, I look forward to seeing what we achieve next year!”

MWC22 was covered by Mobile World Live, CNBC, Euronews, Financial Times, TIME, The Wall Street Journal Barron’s Group, and more than 1,600 international journalists. Featured Media Partners include C114, Insider Intelligence, Radio + Television Business Report, Technology Record, and TeleSemana. A huge thank you to all our MWC22 partners and sponsors. Your collaboration and support contributed significantly to the buzz and excitement of being together at this time.

Local initiatives like, Meet and Eat and Beat Barcelona showcased the best of the city. A preliminary economic analysis indicated that MWC will have contributed more than €240 million to Barcelona’s economy and created more than 6,700 part-time jobs in 2022. And once again, MWC was a carbon-neutral event.

Looking to the future

Following a successful MWC22 Barcelona, the GSMA is working hard to deliver the full MWC series in 2022. The next event, MWC Shanghai, will take place from 29th June – 1st July, followed by the inaugural MWC Las Vegas from 28th-30th September and rounded off by MWC Africa from 25-27th October – which will return in person to Kigali for the first time since 2019.

As the mobile industry gathered this week at MWC22, our thoughts have been with those suffering hardship and loss. Businesses, governments, and individuals alike are wrestling with meaningful ways to help, even as the conflict continues to escalate. Many of our members are responding by facilitating communication with loved ones and by addressing humanitarian needs.

Find out more about MWC Barcelona: www.mwcbarcelona.com.

About GSMA

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy, tackling today’s biggest societal challenges, underpinning the technology and interoperability that make mobile work, and providing the world’s largest platform to convene the mobile ecosystem at the MWC and M360 series of events.

We invite you to find out more at gsma.com.

MWC22 BARCELONA RUNS FROM 28 FEBRUARY – 3 MARCH 2022

 

At the outset of the pandemic, the mobile ecosystem demonstrated genuine leadership to keep vital lines of communication open. Two years later, as we learn to live with the virus, it is time for the industry to come together and collectively build a vision for a connected recovery.

Earlier this week, the GSMA made an informed statement confirming our intention to hold MWC22 Barcelona as planned. This moment demands responsible leadership. That means making difficult decisions and responding to everchanging circumstances, listening, and taking appropriate actions to protect and promote every member of this ecosystem.

Given the lengths that so many partners, large and small, have taken to reconvene and make MWC22 Barcelona a success, we remain on course to host the industry at Fira Gran Via on 28 February – 3 March. We do this with overwhelming support from the industry, our partners, Spain, Catalonia, Barcelona, and the Host City Parties. In fact, earlier this week, the first deputy mayor of Barcelona, Jaume Collboni confirmed the city’s “political, institutional and operational” support for MWC22 Barcelona.

We anticipate much speculation in the lead-up. Covid is a real concern, and unfortunately, in an environment with varied opinions and predictions about the near- and long-term impact, some exhibitors and attendees will be re-evaluating their plans for the event this year. Every year, we look forward to seeing our community come together, so we would be disappointed to miss any of you but understand and respect the decisions of our partners. The health and safety of staff, workers, exhibitors, visitors, suppliers, partners, and the local community remain our top priority. With three successful events in 2021, we have proven our ability to deliver a safe environment founded on our industry-leading health and safety plan, Committed Community.

This moment is our collective opportunity to showcase how the entire digital ecosystem continues to transform lives and significantly support global recovery with technology visionaries – against a backdrop of international recognition that connectivity has never been more critical.

 

Join Axis at the Genetec Connet’DX virtual event

Axis invites you to join us in our virtual booth in the Genetec Connect’DX Partner Pavilion from April 20-22, 2020. At this online trade show you can listen to numerous keynote speeches, including “Evolution of Security IOT” held by Dr. Martin Gren and Fredrick Nilsson. At our virtual booth, you will be able to engage with our on-demand product videos, educational content and chat live with Axis technology experts.

The keynote speech, being held by two of Axis senior leadership. Dr, Martin Gren, Co-founder and Fredrik Nilsson, Vice President Americas. They will cover how we’ve been unifying security through the years with Genetec. And will highlight some of the very latest offerings and integrations to Genetec products. Visit our virtual booth to chat with Axis representatives as well as explore the following offerings on your own:

  • Axis Body Worn camera system and integration with Genetec Security Center and Clearance
  • Smart city and traffic joint solutions
  • Joint cybersecurity integrations such as those for encryption and for Security Center Firmware Vault, which handles secure camera firmware management
  • QR code access management integrations of Axis devices via Genetec ClearID and Genetec Security Center
  • Access control integrations to Security Center Synergis

Register for Genetec Connect’DX

Physical security practitioners can benefit from more than 30+ on-demand sessions, customer presentations, industry expert panels, and product training. Attendees can also earn virtual points for participation and win prizes including SONOS speakers and gift certificates from Amazon and UberEats.

This digital event is free, but places are limited.

For further information please contact:

Alex Walthers, Strategic Account Manager, Partner Ecosystems, Axis Communications

Phone: +1 518 2753091, E-mail: Alex.Walthers@axis.com

Integrated Systems Europe

MIKE BLACKMAN: ISE REMAINS SCHEDULED FOR 1-4 JUNE

ISE MD Mike Blackman responds to the announcement by AVIXA that the InfoComm 2021 show is set to take place in Orlando in October 2021.

Dear ISE community,

Following today’s announcement that the InfoComm 2021 show will now take place in Orlando in October 2021, we want to confirm that Integrated Systems Europe, remains scheduled to open live and online on 1-4 June 2021 in its new home at the Fira Barcelona.

Whilst we recognise there continue to be challenges ahead, we are in touch with government and the relevant health authorities to constantly monitor the situation. None of us can predict how the situation will look in June, but we are hopeful that by the second quarter of 2021 we will see the world return to a new ‘normal’ with vaccines being rapidly delivered in many countries around the world.

We understand our exhibitors and partners need to make commitments that will incur cost and we do not wish to burden them unnecessarily. For this reason, if circumstances impact our ability to host an in-person event and we are forced to cancel this element of ISE, we will make this decision by 1 March.

With the backdrop of the global pandemic, our priority in recent months has been devising the means to deliver a safe and secure event for all exhibitors and visitors and we have been working closely with the City of Barcelona, the venue and relevant authorities.

In early January, Fira de Barcelona received the ‘Safe Travels’ stamp, an internationally recognised endorsement from the World Travel Tourism Council (WTTC), developed in collaboration with the specialist risk management consultancy Aon and the Hospital Clínic de Barcelona.

ISE has also published A Guide to Safe Visiting, outlining the safe practice protocols that have been put in place with the Fira Gran Vía to ensure that the visitor experience is safe and secure. The guide can be located here.

Looking ahead to June, we can confirm that today, over 37,000 sqm of space is signed up with just under 700 exhibitors confirmed and new companies continuing to book their place on the floorplan.

Next week sees online visitor registration open, coming at a time when we realise the industry is keen to ‘get back to work’ in the second half of the year. Feedback from our recent customer research shows that the industry is looking forward to meeting as soon as the situation allows and we are currently updating the research to measure current sentiment amongst both our exhibitors and visitors.

In a time where many of our industry colleagues are suffering financially or have lost their jobs or businesses, we at ISE are striving to do everything we can to contribute to the industry getting back on its feet.

I would personally like to thank all our customers, partners and colleagues within the industry which we serve and look forward to seeing you again soon.

Thank you,

Mike Blackman
Managing Director
Integrated Systems Europe

 Integrated Systems Europe – THE BIG READXR IN TODAY’S REALITY

XR in Today’s Reality

To complement our RISE Spotlight event on XR, Amelia Kallman, futurist, author and chair of ISE’s XR Summit, reviews some of the areas where these technologies are making their mark right now.

While XR (extended reality) technologies have been hyped since 2014, it’s only now in the midst of the 2020 coronavirus pandemic and global economic crisis that we are really seeing the true value of virtual, augmented and mixed realities as vital to the future of business success. Across industries including healthcare, manufacturing, education, design, tourism, consumer goods and marketing, XR is helping companies secure the competitive advantage needed to survive and thrive in the years to come.

The greatest challenge the XR community faces is one the industry created itself. Early hype and evangelical proclamations oversold the limited abilities of VR and AR technologies in the early days, fuelling disappointed expectations which the industry has been trying to crawl back from for years. It may be helpful to remember that while AR and VR have been developing next to each other since the 1960s, the industry as we know it today is less than seven years old. That said, the improvements in such a relatively short period have been remarkable, but even so, people adapt and adopt at a much slower pace than the big tech companies often presume.

Forecasts and futures

It’s too simple to judge the success of this industry on how many headsets have been sold (or not sold); instead we should focus on the true business cases for XR. The future of the industry relies on its ability to live up to the promises that XR can save companies time and money, accelerate processes, measure engagement, bring people together in unique and memorable ways, and create new revenue streams that don’t only justify costs, but proportionally outweigh them.

It is projected that by 2030 XR will boost the global economy by $1.5 trillion, with the growth of jobs enhanced by VR and AR jumping from under one million in 2019, to over 20 million by 2030. This growth will partially be attributed to the prevalence of edge computing and 5G. Edge computing is the practice of capturing, processing and analysing data near where it is created, and 5G is super high-speed internet. These innovations will provide the practical infrastructure necessary for mass transmission of large data sets at higher speeds, ensuring a seamless immersive experience anywhere at any time, whether it’s through a mobile, laptop or headset. Reducing latency, improving image quality, and enabling new ecosystems of high-volume, real-time data applications, these expediting capabilities will bolster the viability and benefits of XR in our everyday lives.

Fighting Covid, tackling lockdown

One recent example from the medical industry of how VR is being used to save time and money while enabling collaboration is iMD-VR. A team of scientists from the University of Bristol have been using VR and cloud computing as a means to assist the medical community in the global fight against Covid-19. They’ve created a 3D model researchers can step inside to visualise the unique complexities of the virus, as well as test potential vaccines and cures via molecular dynamics simulations. This level of real-time international collaboration, as well as the ability to visualise and contextualise something invisible to the human eye, wouldn’t be possible otherwise. It is not only a great illustration of how VR can extend our capabilities beyond our physical means, but also how it can help accelerate vital knowledge sharing across geographic locations that could result in saving lives.

Many industries are turning to XR as a way to cope with their remote collaboration needs during varying stages of lockdowns around the world. Global strategic design and innovation consultancy Seymourpowell use VR to enable collaborative design across global teams, encouraging employees to dial in to participate in immersive meetings via tablet, phone, laptop or VR headset. The platform they use, Reality Works, was originally created in 2017 as a tool for their transport team to collaboratively create full-scale 3D vehicle designs, but now they’ve adapted it and expanded use throughout the company, even hosting impactful client pitches in VR and offering the platform to their clients.

Virtual meetings and events

We are seeing evidence that a short-term investment in an immersive platform and instigating a virtual meet-up work culture can save companies time and money in the long term. Earlier this year executive training organisation The Leadership Network moved all their physical masterclasses into the metaverse via their Gemba VR platform. Removing three nights’ accommodation, business travel and subsistence from the equation saved customers an average of £1,800 per person. It also cut down the hours employees had to be ‘out of office’, gaining companies 44% more productivity time throughout the week.

Under the pandemic the events industry has particularly suffered with many turning to Zoom, Hopin and Teams as an alternative to physical conferences. Between screen fatigue, the lack of networking options, and every event starting to look and feel the same, there is a good case to be made for the advantages of hosting in VR. European VR/AR tradeshow Virtuality completely digitalised their physical arena to reflect everything you might expect from a conference space: exhibition halls, booths, auditoriums, networking lounges, all accessible from anywhere in the world via PC, Mac and Oculus Quest. To accomplish this they’ve partnered with Manzalab Group using their digital solution Teemew Event. Many VR platforms designed to support meetings have expanded their offer to include conferencing features, like the immersive education platform Engage, which can now host up to 150 people at one time. It is unique in that it offers full bodied avatars, the ability to run events inside 360 videos, and it also offers spatial recording, which means post-event people can still experience a fully 3D replay.

Tracking eyes, hands… and brains

Advancements in eye and hand-tracking capabilities now included in many headsets offer new ways to measure customer engagement and prove ROI. A global consumer goods corporation partnered with Accenture to build a multi-user VR merchandising evaluation system where they can safely host customer focus groups to evaluate the effectiveness of product placement, advertisements and store layouts before making costly decisions. The simulation ultimately resulted in higher product sales and a greater profit margin as they were able to effectively market test before implementation, ensuring that when it came to deployment they got it right the first time.

Taking things one step further, the integration of bio-data or brain-computer-interface (BCI) technology into headset experiences can give us an even deeper insight into the nuances of customer behaviour and decision-making. EEG brainwave technology MyndPlay was integrated into OculusGo headsets to allow marketers to see which adverts perked an individual’s attention the most so they could then offer people a more personalised product. With recent studies showing 80% of customers are more likely to purchase a product or service from a brand who provides personalised recommendations and experiences, this is a trend we may see more of in the years to come.

The role of social

Using augmented reality to let shoppers ‘try before you buy’ has become even more important to retailers in 2020, adding value to the at-home shopping experience. Earlier this year Gucci partnered with Snapchat for the platform’s first global branded AR shoe try-on lenses. The AR lens overlays a digital version of four pairs of shoes on a mobile user’s feet and allows immediate purchasing via the Snap app. According to Snap data, Snapchat reaches 75% of people ages 13 to 34 and 90% of people ages 13 to 24 in the US, helping brands bond with Gen Z. Also attempting to engage the next generations, Burger King ran an immersive sweepstake during the MTV VMAs that asked viewers to scan an onscreen QR code to activate an AR experience featuring rapper Lil Yachty. People were treated to an exclusive performance, as well as coupons. This drove downloads of their app, which has become crucial to many quick-service brands since the pandemic.

The adoption of AR into our everyday lives through social media platforms like Snap and Instagram was so gradual and natural many people don’t even realise they’re using AR technology. AR has enjoyed a faster consumer adoption than the uptake of VR for several reasons: It’s less expensive to create and free to use, it can be activated through hardware we all already own and have on our bodies most of the time, and it services a very basic function, even if that function is to simply make us look cool online.

The evolution of AR and MR (mixed reality) technologies has the potential to be quite profound however, fundamentally changing the way we interact with the world around us. Recently acquired by FacebookScape Technologies uses AI, computer vision and cloud computing to geopin AR and MR content to specific locations. Effectively this means that in the future the entire world will become real estate for interactive, shoppable digital signage viewed via phones, glasses and, sooner than one may think, contact lenses or implants. While today we might use AR to map a path to physical locations while receiving pop-up ads on our phones, tomorrow these ads may be integrated and activated by our physical environments opening up new opportunities for personalisation, gamification and revenue streams. As we go back to physical environments, whether it be retail shops or museums or other entertainment facilities, AR activations will play a significant in role in our ability to deliver information and engaging experiences while keeping everyone safe.

Moving off mobile

Moving this engagement from the mobile to a ‘heads up’ experience is a space many start-ups are currently vying for. Predicted to disrupt the dreams of young companies in this arena is Apple, which has secured a number of patents for its forthcoming AR glasses. Said to use the iPhone as the computer behind the glasses’ AR functions, this would instantly give Apple a market advantage, as well as remove the weight and subsequent unattractiveness of many of the prototypes we’ve been seeing. One of Apple’s latest patents focused on the ability of lenses to automatically adjust according to the eyesight of its user. It suggests that the optical module associated with individual eyes will be able to modify displayed images to correct the user’s vision.

News of fresh innovations coming to the world of XR, along with evidence of the formation of subindustries, indicate that the industry is continuing to evolve and mature. As the technologies become more democratised, price points will continue to come down and uptake will continue to go up. With alpha-innovators beginning to prove ROI as a result of XR, more companies will have to follow suit if they want to stay in the game. While some might view the constant developments and upgrades as a sign to hold off investment until the hype curve has flattened, the companies adopting these technologies today know that by then it will be too late.

RISE Spotlight: XR in Today’s Reality took place on 15 December 2020. You can find out about the RISE Spotlight series here.

 

Amelia Kallman is a leading London futurist, speaker and author. As an innovation and technology communicator, Amelia regularly consults brands, agencies, and governments on the impact of new technologies on the future of business and our lives. She forecasts global trends and behaviours, helping clients navigate innovation, build strategies and deliver industry leading initiatives. She specialises in the emerging opportunities – as well as the risks – of machine learning and AI, big data, IOT, and the New Realities (XR: VR-AR-MR), and has recently been studying topics including the future of social media and interaction, the XR internet, edge computing, and the surfacing human rights issues of tomorrow.

www.ameliakallman.com
@ameliakallman
@TheBigRevealUK

Integrated Systems Europe (ISE) – 2020 Amsterdam

Integrated Systems Europe (ISE), the most important event on the global AV and systems integration calendar, opened its doors last week in Amsterdam in defiance of Storm Clara, which shook northern Europe, and especially the coronavirus (2019-nCoV ), which has become the protagonist of this edition and of other international events, and, as the organization itself has pointed out, has had an impact on the presence of exhibitors and attendees.

The most important event on the global AV and systems integration calendar today opened the doors of what will be the last edition to be held in the Dutch capital, and in which updated information on the coronavirus coexists with the latest technologies, solutions and strategies presented by 20,764 companies, 9.8% more than last year.

IT Trends report: 2020, the year of digital consolidation Read

Cybersecurity in 2020, what can we expect? Registry.

IT trends 2020, envisioning the future. Ondemand webinar.

According to the organization of the event, this year more than 1,300 direct exhibitors participated in ISE, with a total of 20,764 companies, 9.8% more than last year, including large companies such as Sony or Intel, which suspended their participation in the event. MWC due to the coronavirus, and only 59 have canceled their participation, including LG, which has followed the same policy in both events. The difference is larger in the number of attendees, which has reached 52,000, compared to the 82,000 visitors in the previous edition.

A total of 34 Spanish companies attended ISE 2020, including Charmex, which is committed to internationalization with the launch of its Traulux brand. Under the Traulux by Charmex umbrella, the company showed all the brand’s solutions, such as interactive monitors for education and business, for digital signage and videowall, as well as Led screens. The attendees were thus able to discover the latest series of interactive monitors TLM80, the series of intensive use VDM stand alone and VW55 of videowall, or the indoor Led Traulux 2.9 mm screen.

Charmex is also an authorized and certified distributor partner in Spain and Portugal of Evoko, a company that was also present at ISE with its new range of Naso meeting room management and reservation systems. With Evoko Naso, the manufacturer is taking the room booking experience to a new level of minimalist usability. At the same time it opens new doors to complete the coordination of the workspace. “A room reservation system is more than a piece of equipment with a list of specifications. We believe that it should be very easy to use and integrate into any office “, they point out from Evoko.

For other Spanish companies, this has been their first year at ISE. This is the case of Laia, who has attended the fair with its latest developments in AV production cameras and its solutions for meeting and collaboration rooms. The company’s objective is to grow in the European market thanks to this type of fair. In the words of Oscar Baudot, Commercial Director for Iberia de Laia, “after two years of growth and consolidation in the portfolio and southern Europe and Latin America, it is time to conquer the European and Mediterranean market, and the ISE is the best showcase for it. We are going to grow in Europe on a clear and committed distribution strategy with the AV and IT channel ”.

ISE 2020 – CONFERENCE REVIEW

Our largest-ever conference programme

The ISE 2020 conference programme was our most extensive yet. Starting on the day before the exhibition opened, it featured ten conferences at the 5-star Hotel Okura and four at the RAI Amsterdam.

The programme explored the latest technologies, solutions and strategies within a broad range of vertical markets, including Smart Building, Pro Audio, XRHigher EducationDigital SignageEnterprise, Digital CinemaHospitalitySports Stadiums and Visitor Attractions.

New for ISE 2020 were conferences addressing Control Rooms, Cybersecurity and Residential Design & Build, while the well-established Smart Building Conference added a half-day Smart Workplace Track.

AGORA

Following its successful launch at ISE 2019, AGORA – presented by MONDO | STADIA – returned to discuss the use of technology in stadiums. With these venues increasingly being used to host a wide variety of events, the conference addressed technology not only for matchdays but also for other live events, including concerts and esports.
Visit: mondostadia-agora.com

attractionsTECH by blooloop

This half-day conference was dedicated to exploring the latest technologies, solutions and business strategies for the theme park and attractions business.
Visit: attractionsTECH

AudioForum @ ISE 2020

The full-day AudioForum discussed what organisers Connessioni, in co-operation with AES – Audio Engineering Society, have called Sound Democracy. That is to say, focusing on the person and their wellbeing in the environment and transforming the use of sound into a complete, personalised and gratifying listening experience, allowing us to communicate effectively with others and with the world around us.
Visit: Connessioni website

AVIXA Enterprise AV Conference

This half-day conference, produced by AVIXA in partnership with the AV User Group, is targeted at enterprise AV end-users. This year the focus was on applications for data – the different ways in which data can be used to inform design discussions. Best-practice case studies and stimulating discussions featured strongly on the agenda.
Visit: iseurope.org/show-event/avixa-enterprise-av-conference/

AVIXA Higher Education AV Conference

AVIXA joined forces once more with education specialists SCHOMS and EUNIS to create this half-day conference. Delegates heard innovative ideas and best-practice case studies covering the design and deployment of AV systems for learning and collaboration spaces in universities and higher education colleges.
Visit: iseurope.org/show-event/avixa-higher-education-av-conference/

CEDIA Cybersecurity Workshop

This theory-based interactive all-day workshop challenged attendees to produce technical best practice procedures and customer policies around network security and cybersecurity; focussing on the three areas of hardware, software and wetware (physical network design, software and data policy, human factors and client education).
Visit: cediaeducation.com

CEDIA Design & Build Conference

New for ISE 2020, CEDIA’s Design & Build Conference is targeted at architects, interior designers and other design & build professionals in the residential space. Attendees gained an insight into what is possible when technology and design meet in collaborative harmony. The conference gave a deep dive look at multiple facets of the home technology industry, and how professional design and installation can lead to sophisticated aesthetics and lifestyle benefits.
The morning conference was followed by a guided show floor tour in the afternoon.
Visit: cediaeducation.com

Control Rooms Summit ISE

ISE 2020 saw the launch of the Control Rooms Summit. Taking the theme ‘How better integrated AV will save and protect lives and deliver more efficient operations in the world of mission critical command and control’, this new all-day conference addressed the latest trends in technology, design, ergonomics and best practice in this dynamic technology-led business sector.
Visit: controlroomssummit.org

Digital Signage Summit ISE

DSS ISE gives unparalleled insights into trends and strategies of the digital signage industry’s brightest, most talked about and controversial minds. The focus of this year’s half-day conference was ‘The Future of Digital Signage – Technology, Platforms and Solutions’.
Visit: digitalsignagesummit.org/ise

Digital Cinema Summit ISE

This year’s half-day Digital Cinema Summit, presented by Integrated Systems Europe in conjunction with Digital Cinema Report, was entitled ‘The Changing Cineplex’. It highlighted how advances in digital cinema technology are transforming not just how movie theatres around the world operate but the kinds of content they can offer to their customers.
Visit: digitalcinemasummit.org

Hospitality TechSummit by HTNG

Organised by ISE and Hospitality Technology Next Generation (HTNG), this full-day conference discussed current issues and cutting-edge research findings from the world of hotel and hospitality technology.
Visit: https://www.htng.org/page/HTS_2020

Smart Building Conference ISE

Smart Building Conference took as its theme ‘5G, IoT & the Intelligent Edge’. The conference explored how the unfolding new technology landscape facilitates the deployment of smart technology within buildings.
Visit: smartbuildingconference.com

Smart Workplace Track

This half-day addition to the Smart Building Conference explored the present and the future of the smart workplace with keynotes and executive panels from some of Europe’s top workplace experts, highlighting the needs and changing opportunities.
Visit: smartbuildingconference.com

XR Summit ISE

XR Summit ISE is a half-day B2B strategy conference focused on the Virtual (VR), Augmented (AR) and Mixed Reality (MR) industry. The 2020 edition explored the latest in those technologies, business strategies, and solutions and how they impact and empower the AV business.
Visit: xr-summit.org