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YAMAHA SPORT TW-ES5A: the sound that accompanies you to achieve the best times

YAMAHA SPORT TW-ES5A: the sound that accompanies you to achieve the best times

Specially developed for sports lovers, the new headphones have been designed to provide maximum stability and comfort along with superior sound. Thus, they have splash- and sweat-resistant silicone tips that have been mounted separately from the body of the headphones, which has an impact on maximum support and fit, while helping to dampen vibrations that occur when you are wearing. moving.

In addition to listening to music and at the same time being aware of the external sound when desired, they stand out for having Listening Care technology, which optimally corrects the sound balance according to volume and voices, achieving full-range audio at lower volumes.

October 2022. Yamaha, a leading European company in the manufacture of sound systems, has just launched its new wireless sports headphones on the market: Yamaha True Wireless Sport TW-ES5A.

YAMAHA SPORT TW-ES5A: the sound that accompanies you to achieve the best times

YAMAHA SPORT TW-ES5A: the sound that accompanies you to achieve the best times

In five different shades, including Racing Blue, they have an attractive and motivating design. And being specially designed for the most active users, they have specific characteristics that make them ideal for enjoying music in any circumstance.

This is the case, for example, of the True Sound technology, which provides the best sound in all situations, both vocally and in relation to musical instruments, and brings listeners closer to the artist through a clear and very realistic.

Motion, vibration and sweat proof

As for their external design, they have been made with highly resistant and durable materials that at no time diminish the sound quality and that incorporate a highly permeable mesh to guarantee that the sound reaches the ear clearly.

Even so that they are always in place and do not fall or move with the movement generated during physical activity, the Yamaha True Wireless Sport TW-ES5A have ergonomically designed silicone tips that, having been assembled Independently from the body of the headphones, they are capable of holding them and keeping them fixed in place (distributing the support at different points of the ear), and contributing to damping unwanted vibrations that occur when moving and that can especially affect bass frequencies.

In addition, they are included in four different sizes to choose the one that best fits each ear. Thanks to them, a more optimal seal is produced so that listening is of even higher quality, especially in terms of bass, and also translates into higher isolation from ambient noise.

On the other hand, they are protected against splashes of water and sweat, with the IPX7 classification.

ambient sound mode

Another of the elements that characterize these headphones is that they allow the athlete to be immersed in their music but also to be aware of what is happening around them. And all this thanks to the ambient sound mode, which allows you to listen to both the audio and the rest of the sounds that are generated around you.

Greater clarity at lower volume

In the same way, to promote safe listening, they have Yamaha’s exclusive Listening Care technology, which is based on the characteristics of the human ear, which is more sensitive to some frequencies (notes) and less to others, being able to perceive Better media and voices. Thus, there are some frequencies that we hear worse at low volume, so we tend to turn it up to appreciate them, putting our hearing at risk.

For this reason, what this system does is take into account the music that reaches us and, at the same time, the noise of the environment, carrying out an adjustment of the levels and the equalization to achieve an optimal balance at any volume. As a result we obtain a natural sound, easy to listen to at low volumes and a reduction, therefore, of listening fatigue that occurs due to excessive levels.

Clear conversations and great versatility of use

Although designed for exercise, the Yamaha True Wireless Sport TW-ES5A are packed with features that make them highly versatile and therefore equally perfect for everyday use. Thus, it is possible to maintain clear and crystal clear voice calls thanks to the incorporation of Qualcomm® cVcTM wireless connectivity technology.

Meanwhile, high-performance MEMS microphones in both earbuds are dedicated to calls, separating incoming voice from other noise during sound capture.

Similarly, its TrueWirelessTM Mirroring technology makes it possible to carry out independent sound transmission (left and right) for greater playback stability. Added to this is the Role-Swap function, which prevents battery levels from decreasing unevenly.

Beyond intuitive handling

The new earphones are so intuitive that the simple gesture of removing an earphone will automatically pause the music, while putting the earphone back in its place will resume playback. It is also possible to activate the Siri or Google Assistant voice assistants with just one button.

While the in-ear detection and buttons offer easy control, the headset control app allows you to extend these functions, such as adjusting the equalization to tailor the music to the listener’s preferences. It is also possible to quickly activate

Also, thanks to the game mode they offer, the user will enjoy a reduction in the delay between sound and video, optimizing performance for the handling of the game and video content.

A high autonomy

Yamaha True Wireless Sport TW-ES5A also stand out for offering autonomy of up to 34 hours, 9h per charge and 25 more thanks to the accompanying case, which is used at the same time to store and transport them.

Finally, in Spain they are available in two shades: black and white.

MSRP Yamaha True Wireless Sport TW-ES5A: 199 euros (VAT included)

About Yamaha

Since its founding in 1887, Yamaha has become a world leader in the manufacture of audiovisual products. Currently, it has 44 subsidiaries and offices spread all over the world.

The multinational has always focused its efforts on developing and offering products and services that meet the needs of its customers around the world. Its equipment is recognized worldwide for its high quality in acoustics, design, technology, craftsmanship and consumer-oriented services.

Its company philosophy is based on achieving excellence in its products and services, expanding its current market and creating new market opportunities through product diversification, in addition to carrying out long-term research and development of its technology. . Also, it focuses its efforts on taking care of its customers through a high-quality after-sales service.

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Fēnix 7: the latest generation of Garmin smartwatches

Fēnix 7: the latest generation of Garmin smartwatches

  • The popular multisport GPS watch series is reinvented with a new touch screen, advanced training features and a longer-lasting solar-charged battery
  • The fēnix 7X models incorporate a built-in multi-LED flashlight so that the adventurer can enjoy his passion even in the dark.
  • Users will continue to have access to topographic maps, smart connectivity and security features, and wellness measurement tools.

Barcelona, ​​2022. – The wait has been worth it. Garmin introduces the fēnix 7 series of smartwatches, the next generation of the iconic line of solar-powered multisport GPS devices, designed with the best features to help athletes and adventurers perform at their best. Among its novelties, the new touch screen combined with an interface with 5 buttons integrated into a resistant casing stands out. It also incorporates innovative training functions, as well as multi-band positioning and multi-zone topographic maps. Not forgetting the advanced solar charging technology that allows for longer battery life sAo users can enjoy their passion for longer.

“Since the introduction of fēnix 10 years ago, at Garmin we have been committed to helping athletes and adventurers pursue their challenges, and we remain steadfast in our mission to equip them with innovative tools that help them do so,” said Salvador Alcover, Garmin CEO. Iberia. “The fēnix 7 series brings cutting-edge multisport training capabilities to the wrist. The new touchscreen and updated design, advanced performance metrics, and health, wellness, and connectivity features make fēnix 7 the most complete lineup for athletes to perform at their best,” he adds.

Designed for adventure

The series is available in three sizes and different premium materials, such as titanium and sapphire. To withstand the most demanding adventure conditions and to obtain greater durability, the watch has been redesigned incorporating reinforced lugs and a metal protection for the start button. As a novelty, the 5 button-shaped controls are joined by a new highly responsive touch screen. In this way, the user will have a dual utility interface, thus facilitating quick and intuitive interaction and navigation through the maps, or they can deactivate the touch screen if they prefer to use only the buttons.

 

Solar charging technology, pioneered by Garmin watches, is also present in fēnix 7 which, thanks to its design, maximizes the solar surface for greater efficiency, doubling the solar gains of fēnix 6 in smartwatch mode. For fēnix 7X models, solar power can last even longer between charges with a battery life of up to 5 weeks in smartwatch mode1 and up to 5 days in GPS mode2. Furthermore, with the introduction of the Power SapphireTM (solar sapphire) models, wearers will no longer have to choose between a solar-charged watch or one with a sapphire lens, as these models have both features.

Light in the darkness

While solar charging helps make the most of daylight hours, fēnix 7X’s new hands-free, quick-access integrated multi-LED flashlight makes it possible to take advantage of low-light and dark hours. An adjustable white or red light will illuminate the path for increased visibility and terrain awareness. Thanks to it, adventurers can set up camp after a long day of hiking or exercise in the late afternoon. With race mode activated, the light will adapt to the runner’s cadence, alternating between white and red with each movement of the arm. The white light will illuminate forward to see the track and the red light will illuminate backwards so the runner can see and be seen as he takes each stride with the utmost confidence.

First level training

The new fēnix 7 generation continues to bet on multiple sports applications ranging from bouldering (block climbing) to mountaineering, through strength training and many other profiles. It also incorporates a series of tools to achieve optimal performance and go to the next level:

Stamina – This tool allows athletes to control and track exertion levels during a running or cycling activity, thus keeping exhaustion at bay.

Visual Race Predictor: This feature takes into account the user’s running history and general fitness to provide race estimates and insights on how their training is progressing.

Recovery Time Advisor: Once physical activity is complete, this feature takes into account training intensity and other factors such as stress, daily activity, and sleep to estimate the number of hours of rest needed to recover before another training session of the same nature.

Daily Training Suggestions – This feature provides recommendations for the next running or cycling training session, based on your current training load, training status, and overall fitness level.

In order not to lose the north

Staying true to the brand’s philosophy, the range of watches is equipped with the full suite of Garmin navigation features, being compatible with all major satellite systems along with the additional L5 frequency range to improve accuracy in harsh GPS environments. All models in the series come with preloaded SkiView and 42,000 golf course maps. Standard Solar copies allow TopoActive maps to be downloaded from any region of the world. For its part, the Sapphire Solar models have preloaded TopoActive maps of their region and also allow downloading of any territory in the world.

To optimize time on race day, fēnix 7 has a new Next Stops feature that provides the exact location of aid stations, trails, next turns, and more. At user-defined upcoming stops, a data page displays performance metrics including upcoming distance and elevation, with a summary of the last leg and an optional rest timer. All this to help athletes manage their time during the competition.

Wellness and connectivity 24/7

As a good adventure partner, fēnix 7 is designed to be enjoyed every day and in any environment. It has health and wellness tools like Pulse Ox, heart rate, breathing and stress monitoring, as well as measuring energy levels with Body Battery and age according to fitness with Fitness Age. As a novelty, the advanced sleep monitor3 stands out, offering an evaluation of sleep by scoring it from 0 to 100, taking into account how much time the user has spent in each sleep phase, information on activity, stress levels and bedtime.

Fēnix 7 allows smart notifications to be received directly on the wrist by pairing the smartwatch with a compatible smartphone. Thanks to its connectivity, the device has security and tracking functions providing peace of mind while training outdoors with automatic detection of incidents and falls and manually activated assistance alerts, which send a message with the user’s location in real time. to emergency contacts4.

Those who choose fēnix 7 will also be able to make their purchases through the Garmin PayTM5 contactless payment system and enjoy a rhythmic workout listening to their favorite music through the streaming services6 of the Spotify, Amazon Music and Deezer applications, all of them downloadable in fēnix 7 smartwatches through the Connect IQ Store.

Released models include fēnix 7S, fēnix 7 and fēnix 7X, with a choice of standard (non-solar), solar and solar sapphire editions, and are available now at https://www.garmin.com/es-ES/ .

All Garmin information

fēnix 7 RRP: from €699.99 (VAT included) fēnix 7S RRP: from €699.99 (VAT included) fēnix 7X RRP: from €899.99 (VAT included)

1 Solar charging, assuming all-day use with 3 hours a day outside in 50,000 lux conditions

2 GPS mode notice: solar charging, assuming use under 50,000 lux conditions

3 This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries.

4 When paired with a compatible smartphone. For requirements and limitations on safety and tracking features, see Garmin.com/safety.

5 View currently supported country, payment network, and issuing bank information

6 Requires a premium subscription with a third-party music provider. SPOTIFY and the Spotify logo are among the registered trademarks of Spotify AB. Amazon Music and all related logos are trademarks of Amazon . com , Inc. or its affiliates

About Garmin:

A world leader in satellite navigation, Garmin Ltd. and its subsidiaries have been designing, manufacturing, marketing and selling navigation, communication and information devices and applications since 1989, most of which integrate GPS technology. Garmin products are used in automotive, mobile telephony, wireless communication, outdoor entertainment, marine, aviation and OEM applications. Garmin Ltd. is headquartered in Switzerland and its main subsidiaries are located in the United States, Taiwan, and the United Kingdom. Garmin is a registered trademark of Garmin Ltd.

Notice about future statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. Future events and circumstances described in this publication may not occur and actual results may differ materially due to known and unknown risk factors and uncertainties that may affect Garmin, including, but not limited to, the risk factors set forth in Form 10-K of the Annual Report for the year ended December 27, 2020 filed by Garmin with the Securities and Exchange Commission (Commission File Number 0-31983). You can download a copy of Garmin’s Form 10-K at www.garmin.com/aboutGarmin/invRelations/finReports.html.No forward-looking statements can be guaranteed. Forward-looking statements speak only as of the date they are made, and Garmin undertakes no obligation to publicly update or revise any forward-looking statements, regardless of new information, future events or otherwise. review or update them periodically, whether as a result of new data, future events or any other circumstance.

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Technology, a great ally to promote road knowledge of the cyclist

Technology, a great ally to promote road knowledge of the cyclist

For cycling fans, traveling on the road alongside motor vehicles is a challenge on certain occasions. Thus, to promote awareness of the situation and coexistence between drivers and cyclists, Garmin® collaborates with Con(live), a social responsibility initiative organized by the inspiring content platform “Where is the Limit?”. Likewise, and with the aim of helping to know what is happening around cyclists and, at the same time, promoting their visibility, Garmin makes state-of-the-art products and technological features available that provide them with that safety.

Specifically, the cyclist can count on technology that has been developed specifically for them, such as the Varia™ radars, which allow them to be seen and, at the same time, to be informed of the proximity of the vehicles behind them; Also, Edge® cycling computers, which paired with a Varia radar can show when a car is approaching and detect if the cyclist has suffered a fall, as well as automatically notify the incident or allow family and friends to follow their route directly through the Live Track function.

January 2022.- When riding on asphalt, cyclists are the most vulnerable road users, which is why it is vitally important that they have tools or technology that allow them to move more safely, both with the aim of that they are seen by other vehicles so that they can anticipate and, hopefully, avoid possible collisions. At this point, Garmin collaborates with initiatives such as Con(vivir), a project focused on promoting safety and coexistence between drivers and cyclists. Likewise, Garmin also demonstrates its great commitment to this group by creating products that incorporate advanced functionalities to guarantee greater confidence on the road.

see and be seen

When riding on the road next to motor vehicles it is essential that the cyclist sees them and also that the drivers see them. For this, it is very useful to have a Garmin Varia radar or an intelligent light, which allows you to see and be seen in front of vehicles that circulate on the road or when traveling through places with less light.

These devices also warn the cyclist if a vehicle is approaching from behind up to a distance of 140 meters and some models, thanks to their built-in rear light, alert vehicle drivers of the presence of the cyclist up to 1.6 km away. It is also possible to link them directly with a compatible smartphone (by downloading the Varia application), and use the mobile screen as the main screen, in order to view the different alerts sent by the Varia radar, or keep this information in the background, making it visible only when the radar sends alerts. One of the most important issues is that the cyclist will know the level of risk through a color code based on proximity (green, amber and red). In addition to visual alerts,

Incident detection and live monitoring

In addition, it is highly recommended to have a technology that alerts of any incident that may occur, something that materializes through products such as Edge® cycle computers. Thus, one of the most outstanding functions of these in terms of security is that of “security and monitoring”. If the device detects that the cyclist has suffered a fall, it automatically sends an emergency message with the exact coordinates to the contacts previously added to the device through the Garmin Connect™ app. In addition, the athlete can also manually activate this function to request help.

On the other hand, they have functions that allow the user’s contacts to follow their route live, which transmits peace of mind to family and friends, being able to have the cyclist under control at all times. Similarly, cyclists can make it easier to stay in contact with the pack with the GroupTrack feature in case they get separated from it, depending on the device.

Ask for help without mobile coverage

And if the cyclist wants to go even further in the field of safety, there are satellite communication devices, such as Garmin InReach®, which allows him to stay connected, even in areas where there is no mobile coverage, and send an SOS help message to the emergency services to contact them in case you need help in a dangerous situation within an area without mobile coverage 1 .

Ultimately, these tools and features can help cyclists avoid risky situations, provide better situational awareness and peace of mind to family and friends when out riding. Objectives of great relevance for both Garmin and the Con(vivre) project.

All Garmin information

Designed indoors for life outdoors, Garmin products have revolutionized the lives of runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate their performance, Garmin believes that every day is an opportunity to innovate and a challenge to outperform yesterday.

For more information on the features, prices and availability of all of its products, as well as its actions and sponsorships, visit the websites https://www.garmin.com/es-ES/ , https://www.garmin.com/es-ES/ .garmin.com/es-ES/blog/ , https://twitter.com/Garmin_Iberia/ , https://www.instagram.com/garmin_iberia/ , and https://www.facebook.com/GarminIberia

  1. An active satellite subscription is required. Some jurisdictions regulate or prohibit the use of satellite communication devices. It is the user’s responsibility to know and follow all applicable laws in the jurisdictions in which the device is intended to be used.

About Garmin

A world leader in satellite navigation, Garmin Ltd. and its subsidiaries have been designing, manufacturing, marketing and selling navigation, communication and information devices and applications since 1989, most of which integrate GPS technology. Garmin products are used in automotive, mobile telephony, wireless communication, outdoor entertainment, marine, aviation and OEM applications. Garmin Ltd. is headquartered in Switzerland and its main subsidiaries are located in the United States, Taiwan, and the United Kingdom. For more information, visit Garmin’s virtual newsroom at http :// www . garmin . com / en / company /press1 / . Garmin is a registered trademark of Garmin Ltd.

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GARMIN – SURROUND VIEW CAMERA SYSTEM

GARMIN – SURROUND VIEW CAMERA SYSTEM

Get an aerial view without leaving the bridge

In case you have to make maneuvers with little space, our peripheral view camera system eliminates blind spots in the image. It does this by offering live aerial view video and 360-degree visibility of the bridge thanks to the six-camera array on board.

MANEUVER YOUR BOAT WITH VISIBILITY AND PEACE OF MIND

Approximate location of the six cameras on board

PERFECT SITUATION AWARENESS

360-degree video content integrates with compatible Garmin chartplotters or multifunction bridge displays. You can also monitor each camera view individually.

VISUAL LIMIT

The visual limit feature helps the captain see when docks, piers, or other items exceed preset barrier limits around the vessel.

DISTANCE MARKS

In the event of tight maneuvering, distance markings around the boat provide visual cues to help maintain a safe distance and separation.

DESIGNED FOR MINIMUM MAINTENANCE

Through-the-helmet OEM installation offers secure fit and calibration of the peripheral view camera system. For ease of maintenance, either chamber can be replaced externally.

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Garmin Forerunner ® 945 LTE and 55: safety and motivation for all runners

Garmin Forerunner ® 945 LTE and 55: safety and motivation for all runners

Garmin expands the family of products specially developed for runners with two new watches designed to meet the needs of both users starting in the world of running, Forerunner ® 55, and athletes who demand a multisport product with the highest performance: Forerunner ® 945 LTE.

The latter is an advanced sports watch that, in addition to incorporating the multiple tools and functions that its predecessor already had, now comes with the revolutionary LTE technology so that the athlete can be connected at all times without the need for a mobile phone. that gives you extra peace of mind and confidence during training and the race.

June 2021.- Garmin expands its line of devices for running with two new models: Forerunner ® 55 , to cover all the needs of the most amateur runners; and Forerunner ® 945 LTE , an evolution of the company’s famous multisport watch, which now incorporates new safety features for lovers of triathlon and the practice of various sports disciplines.

Garmin Forerunner® 945 LTE and 55: safety and motivation for all runners

Garmin Forerunner® 945 LTE and 55: safety and motivation for all runners

Forerunner ® 945 LTE

The new version of the Forerunner ® 945 model stands out for integrating the new LTE 1 communication technology , which allows you to have all the security and monitoring functions in real time without the need to carry the phone with you, as well as music, Garmin Pay ™ contactless payments. and topographic maps, all on your wrist. In this sense, the watch allows users, whether training or competing, the possibility of asking for help when necessary and staying connected with their main contacts without the need to carry a mobile phone. Thus, if the user feels unsafe or the sports watch itself detects that an incident has occurred, the assistance and incident detection functions 2 they will send a message with your location to the previously chosen emergency contacts.

In addition, the watch can automatically send the user’s name and location to Garmin IERCC , a professional emergency response coordination center with 24/7 staff available to contact and coordinate with emergency services. emergency or others in order to provide the necessary assistance 3 . Garmin IERCC will remain in contact with the athlete through two-way messages with the watch until the emergency situation is resolved. Thanks to the LiveTrack function, family and friends will be able to follow the route in real time and even see the entire route previously planned by the user. During an activity, users can send updates of pace and mileage to your contacts and receive text messages and audio 4 motivators viewers who are following the activity. In order to use the functions connected to LTE, a subscription plan is required that can be accessed from 6.99 euros per month.

This multisport device allows the user to be ready for any challenge, from swimming in open water to doing long workouts or races. Thanks to it, it is possible to be aware of the training load or, even, of advanced running dynamics, among which the following stand out: cadence, contact time with the ground, stride length, vertical ratio, vertical oscillation and power. It also offers pre-installed full color TopoActive maps optimized for at-a-glance navigation and location tracking and the Climb Pro function , which provides real-time information on the unevenness of the route, which translates into being able to manage the effort along the way. In turn, it is equipped with a Pulse Ox sensor*, which measures the body’s oxygen absorption capacity both for acclimatization to altitude and for better sleep control. To all this, new statistics are added in the intervals and training on the track, taking into account if the runner has gone faster or slower than he had anticipated.

It allows you to download and store up to 1000 songs and synchronize playlists via Wi-Fi from streaming music services such as Amazon Music, Deezer and Spotify 5 and, thanks to Garmin Pay TM 6 technology , make contactless payments directly from the watch.

Finally, it is presented with a somewhat smaller size (44.4 × 44.4 × 13.9 mm) than the previous version, with the same screen and identical autonomy: up to two weeks in smartwatch mode, 36 hours in GPS mode and up to 60 hours in Ultratrac mode. It can be purchased alone or in pack mode with two chest bands (HRM-PRO TM and HRM-Swim TM ), and is available in three colors: black, white and black / yellow (pack).

Forerunner® 55

Compact and lightweight, Forerunner ® 55 is a GPS sports watch for amateur running fans, offering a multitude of features to train, help improve habits and stay connected. Thus, in addition to having daily training suggestions based on training history, fitness level and recovery time, it includes race time predictions and race completion estimates. A watch that goes beyond running, because it integrates the control of multiple sports, bringing as a novelty the HIIT mode , swimming in a pool, virtual running and a respiratory activity profile .

Plus, it’s packed with advanced wellness tracking features like physical age, all-day breathing and stress management, and more. And all this with an incredible autonomy of its battery, which reaches 20 hours using GPS and up to two weeks in smartwatch mode.

It offers different forms of personalization, being able to download screens, widgets and applications through the Garmin Connect IQ TM Store. It is available in three colors (black, white and blue) and, thanks to the Quick Release system for quick extraction, it is possible to change the strap quickly and easily, being able to choose between all the strap options available.

Shared benefits

These two sports watches share various features, among which are the personalization of workouts using Garmin Coach 2.0, which allows you to prepare a race for distances of 5k, 10k or 21k. Specifically, the user has the guidance of three expert trainers and free training plans that adapt to the user and their goals.

Both models have PacePro TM technology , which allows you to plan the strategy to follow on the day of the race by offering a pace guide through GPS based on a route or distance selected through the Garmin Connect TM application . In addition, Forerunner ® 945 LTE, next to the function PacePro TM , provides indications of pace adjusted to the slope throughout the activity, depending on altitude, depending on your rate strategy.

At the same time, they are equipped with GPS, GLONASS and GALILEO simultaneously, which translates into having location with total accuracy via satellite, providing optimum precision even in the most complicated areas.

Similarly, for greater security and assistance during training, they have an automatic incident detector . When activated, and as long as the smartphone is connected to the watch (in the case of model 55), it will automatically send a message (in the event of an incident) with the exact position to the emergency contacts previously established in Garmin Connect. This message can be deactivated if the incident has not been so bad, or it can also be sent manually.

With regard to physiological parameters, they include VO2 maximum 7 , which allows determining how the body is adapting to high altitudes in high altitude sports and expeditions. They also have the Body Battery energy monitor , which uses a combination of stress, heart rate variability (HRV), sleep and activity data to calculate the body’s energy reserves at any time, and thus, be able to plan the day optimizing activity and rest times. And for women, both have from Garmin Connect with the possibility of being able to carry out the monitoring of both the menstrual cycle and the pregnancy.

In short, two new options that will allow any type of runner to fully enjoy their favorite sport and many more, always with safety as an essential element.

All Garmin information

For more information on the characteristics, prices and availability of all its products, as well as its actions and sponsorships, visit the websites https://www.garmin.com/es-ES/ , https: //www.garmin .com / es-ES / blog / , https://twitter.com/Garmin_Iberia/ , https://www.instagram.com/garmin_iberia/ , and https://www.facebook.com/GarminIberia

Forerunner® 945 LTE will be available for sale later this summer.

Forerunner® 945 LTE price: 649.99 euros (VAT included)

Forerunner® 945 LTE pack price: 799.99 euros (VAT included)

Forerunner® 55 price: 199.99 euros (VAT included)

1 To use the LTE functions, you must be subscribed to one of the plans offered by Garmin and connectivity to an LTE network. Check the coverage area.

2 See requirements and limitations for security and tracking features.

3 Assistence Plus is not available in all markets where M1 category LTE connectivity is available; check the coverage area.

4 When used with paired headphones, not included

5 May require a Premium subscription with a third-party music service provider

6 Depending on the country, the payment network and the issuing bank

* It is not a medical device and is not intended for use in the diagnosis or monitoring of any vascular or cardiac pathology.

About Garmin

A world leader in satellite navigation, Garmin Ltd. and its subsidiaries have been designing, manufacturing, marketing and selling navigation, communication and information devices and applications since 1989, most of which integrate GPS technology. Garmin products are used in automotive, mobile telephony, wireless communication, outdoor leisure activities, maritime, aviation, and OEM applications. Garmin Ltd. is headquartered in Switzerland and its main subsidiaries are in the United States, Taiwan, and the United Kingdom. For more information, visit the Garmin Virtual Press Room at http : // www . garmin . com / en / company /presse1 / . Garmin is a registered trademark of Garmin Ltd.

Notice about future statements:

This publication includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on current management expectations. Future events and circumstances described in this publication may not occur and actual results may differ materially due to known and unknown risk factors and uncertainties that may affect Garmin, including, but not limited to, the risk factors set forth in Form 10-K of the Annual Report for the fiscal year ended December 31, 2019 filed by Garmin with the Securities Market Commission (Commission file number 0-31983). You can download a copy of Garmin’s Form 10-K at www . garmin . com /aboutGarmin / invRelations / finReports . html . No future statement can be guaranteed. Forward-looking statements are as of the date they are made only, and Garmin does not undertake any obligation to publicly update or revise any forward-looking statements, regardless of new information, future events or any other circumstance. review or update them periodically, whether as a result of new data, future events or any other circumstance.

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Technogym Bike: online workouts and unlimited access to entertainment

Technogym Bike: online workouts and unlimited access to entertainment

With the new Technogym Bike, you can choose your favorite training experience from a wide variety of live and on-demand workouts as well as enjoy your favorite entertainment content.

TECHNOGYM BIKE  is the professional indoor bicycle designed to give you the best training and entertainment experience. Whatever your fitness level and your goals, with TECHNOGYM BIKE you can choose your favorite training from a wide variety of content: group cycling classes, sessions led by a one-to-one trainer, virtual training in outdoor settings. Amazing free and even off-bike bodyweight workouts.

When it comes to entertainment, the new TECHNOGYM BIKE console allows you to access your favorite options (Netflix, Youtube, TV channels, social networks, news and games) or stream your personal content from your own devices. The integrated 22 ”reclining screen allows you to also perform weight exercises
body from the ground and follow the following activities.

Discover the new Technogym Bike

Trainings with an Expert – Technogym Sessions

A variety of coach-led workouts designed around your goals: weight loss, getting moving, strength training, etc. The coach will guide you while you can check the performance data obtained on the screen and thus adjust the intensity level at any time.

The classes of the most wanted fitness trainers

With the Technogym Bike you can join your favorite indoor cycling class live or on demand led by the most famous coaches in the best studios in different cities around the world, such as 1Rebel in London and Revolution in Milan and it also allows you to select the music and your preferred length of the class in a comprehensive library of pre-recorded resources.

Outdoor virtual training

Ride your bike in breathtaking places and tracks that will motivate you to go the
extra mile. There are more than 25 different natural and urban landscapes to enjoy while exercising.

Bodyweight exercises on the floor

Add bodyweight strength exercises to your cardio workout. Get off the bike and follow the coach from the bike console. The screen guarantees the best viewing quality from any position for your training, both next to the bike and on the ground.

TECHNOGYM BIKE

Technogym Bike is a professional product, which allows you to train at home with the same quality that you could find in the gym. The new Technogym Bike is the result of Technogym’s thirty-year experience in the industry, currently present in 80,000 Fitness centers in more than 100 countries.

The biomechanics of the product have been developed by the Technogym Research Center, which has collaborated with the best universities and sports champions from around the world for years. TECHNOGYM BIKE offers users scientific monitoring of their power output (watts) and unmatched ease of use thanks to its patented ‘slope on the fly’ system that allows you to find the perfect handlebar and seat position with a simple touch. Your wheel’s resistance system is equipped with the strongest category of magnet,
neodymium, to ensure the smoothest and most consistent ride. Intuitive graphics and touch clicks every 45 ° mean that you can adjust the resistance between 20 levels of precision. In addition, Technogym Bike offers you the best feeling effect on the road thanks to a Q factor of 155 mm (distance between the outside of a crank).

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SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

Serengeti pays particular attention to the materials we use to protect your eyes and offer you the best visual acuity available on the market.
From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection.

Ultra-light mineral lenses:

Photo Taken In United States, Venice

Experience the ultimate lens on the market.

Our mineral lenses are made with borosilicate optical glass, from Corning.
A full 20% thinner and lighter, our Borosilicate mineral glass lenses are finer than any other lens.
They provide the best visual acuity you could ever experience.
Every pair of Serengeti mineral lenses is unique:
each Photochromic lens passes through a
Hydrogen-fueled Lehr furnace, which activates the Spectral Control technology – with varying temperatures that determine the proprietary lens hue.
They are also chemically tempered to ensure scratch and impact resistance.
To complete this unrivaled visual experience, an anti-reflective coating is added to the backside of the lens, canceling the scattering light that causes reflective glare.

Photo Taken In United States, Venice

FRAME MATERIALS AND TECHNOLOGY METAL

Offering the possibility of creating thin and lightweight frames, handcrafted for ultimate comfort and a wide fit range.
Metal frames also have the great advantage of being strong and impact resistance as well as being highly aesthetic by proposing an infinite variety of colors and combinations with other materials.

NYLON TR90

Using only the highest-quality injected
Nylon TR90 for superior durability, these fashionable frames have the added benefit of being exceptionally light, strong, chemically resistant, and extremely flexible and comfortable.

ACETATE

Expertly produced and cured from all-natural cotton, our Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.


A UNIQUE 3-EN-1 LENS TECHNOLOGY

Serengeti® is a pioneer in the development of photochromic technology. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. This technology is molecularly infused into every Serengeti lens.
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy all the depth and beauty the world has to offer. When glare reflects off the road, water, snow or flat areas, parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows you to discover more clarity, while living free from glare and eye fatigue.
Some of our products feature non-polarized lens options, ideal for pilots or professionals with digital instrument panels.

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Garmin expands its Approach® with a new lineup of GPS devices to help golfers improve their game

Garmin expands its Approach® with a new lineup of GPS devices to help golfers improve their game

Including the Approach S42 golf smartwatch, Approach S12 golf watch and Approach G12 GPS rangefinder

OLATHE, Kan./March 16, 2021/Business Wire – Garmin® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced new additions to its popular Approach series of GPS golf products – the Approach S42 smartwatch, the Approach S12 watch, and the Approach G12 GPS rangefinder – all with more than 42,000 preloaded courses so golfers can walk onto any tee box with confidence. Across the board, the new Approach lineup offers exemplary battery life and supports connectivity with Garmin’s very own club tracking sensor and the Garmin golf app1 which makes it easier than ever to upload scorecards, review performance stats and much more.

  • With the Approach S42, golf with style and rely on smartwatch capabilities to easily transition on and off the course.
  • Avid players can rely on the easy-to-use Approach S12 and focus on a practical golf watch solution designed to obtain key yardages to the green, hazards, doglegs and more.
  • And with the Approach G12, players can glance at golf data – like distances to the green — from a compact GPS rangefinder that clips on to their pocket or golf bag.

“Garmin brings technology to the forefront with the new Approach product line to help golfers play their best game while staying competitive and connected within the golfing community,” said Dan Bartel, Garmin vice president of global consumer sales. “From smartwatches to GPS rangefinders, our latest Approach devices will also equip novice and veteran golfers alike with precision, style and attention to detail on every swing.”

Three of a kind 

The Approach S42, Approach S12, and Approach G12 share a host of features to benefit golfers of every skill level:

  • Link with the Garmin Golf™ app to participate in weekly leaderboards, tournaments, review live scoring, strokes gained analysis, automatic scorecard uploads and much more.
  • Pair with the optional Approach CT10 club sensors for automatic club tracking to see how far players hit each club.
  • Gain precise yardages to the front, middle, and back of the green, hazards, doglegs, layups and more, thanks to a built-in high sensitivity GPS that zeroes in on a player’s location.
  • Use the Green View feature to see each green’s true shape and to move the pin for better yardage accuracy, regardless of where a golfer is on the course.

Golf with style

The lightweight Approach S42 offers an easy-to-read 1.2-inch color touchscreen display with a sleek design that easily transitions from a daily timepiece to a comprehensive golf watch. Once on the course, golfers can rely on a loaded feature set that includes the AutoShot round analyzer to track and auto-record shot distances.2  Golfers can wear the smartwatch in and out of the golf course and peruse smart notifications3 and activity-tracking features4 that include steps, sleep, calories, vibration alerts, move bar and built-in sport profiles. Whether golfers are looking for style points or sportiness, switching bands is easy with the Approach S42’s quick release bands. Enjoy more time on the links thanks to the Approach S42’s versatile battery life that lasts up to 15 hours in GPS mode, and up to 10 days in smartwatch mode.

Ready to tee off 

Easy-to-use and practical for beginners and seasoned players alike, the Approach S12 includes interchangeable quick release bands and introduces a unique round watch design with a 1.3-inch sunlight-readable high-resolution display. Thanks to the new Big Numbers display mode, Approach S12 makes it easier than ever to read yardage numbers during play. When paired with the Garmin Golf app on a compatible smartphone, the Approach S12 wirelessly updates a player’s most frequently played golf courses for up-to-date course information. Golfers can confidently play round after round thanks to the Approach S12’s internal, rechargeable battery that lasts up to 30 hours in GPS mode.

Clip and play

Golfers can fine-tune their game with the Approach G12 GPS rangefinder featuring a thin, compact design with a 1.3-inch high-resolution sunlight readable display that lasts up to 30 hours on a single battery charge. Offering all the benefits included in the Approach S12, the versatile Approach G12 GPS rangefinder adds a built-in clip and a lanyard loop to securely attach the device to pockets or golf bags.

Available now, the Approach S42 GPS golf smartwatch has a suggested retail price of $299.99; the Approach S12 GPS golf watch has a suggested retail price of $199.99; and the Approach G12 GPS golf rangefinder has a suggested retail price of $149.99. To learn more about these products and Garmin’s full line of golf electronics, visit garmin.com/approach.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for adventurers, athletes, and outdoor enthusiasts everywhere. Committed to developing products that enhance experiences and enrich lives, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at media.relations@garmin.com, or follow us at facebook.com/garmingolf, twitter.com/garmingolf, instagram.com/garmingolf or youtube.com/garmin.

1Requires app on your compatible smartphone.

2Lie and ball contact may affect shot tracking. Putts are not tracked. Some shots, particularly chip shots around the green, may not be tracked.

3When paired with a compatible smartphone; see Garmin.com/ble.

4See Garmin.com/ataccuracy; sleep tracking available when paired with your compatible smartphone; see Garmin.com/ble.

About Garmin International, Inc.

Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademark.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2019, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

It’s here. It’s arrived—the new InsideTracker mobile app.

After years of spirited debates, thousands of hours of scientific research, and countless iterations of designs, we are very proud to announce the achievement of a significant milestone for InsideTracker – the launch of our new iOS mobile app.

Now, InsideTracker customers can experience a new pinnacle of potential, personalization, and performance from your ultra-personalized nutrition system.

With this first of its kind, customer-exclusive app, you can now integrate real-time physiomarker data from your fitness tracker with your existing blood and DNA biomarker data. This unprecedented combination of Blood + DNA + Fitness Tracking data adds an exponential level of precision and customization to your InsideTracker Action Plan.

Fundamentally, it’s a simple equation with profound results. The more data you put into it, the more impact you get out of it.

Finally, a real-time and complete picture of your health and wellness

When we set about to design this new app from the ground up, we knew we had an ambitious task ahead of us, but one that would successfully realize our company vision. Integrate more and more scientifically proven biometric data inputs to deliver real-time, holistic health & wellness insights.

As a super performer, conscious achiever, and longevity seeker, you are actively looking to not only add more fidelity and deeper insights to your plans but also centralize all the growing and disparate sources of quantified data about your bodies. You wanted to measure more precisely, see more clearly, and act more confidently. In the end, understand the relationship, causation, and correlation between these different data points. You spoke, we listened, and it is here!

Additionally, as we dug deeper, our team of InsideTracker behavioral scientists unearthed more insights to inspire and inform our approach.

Building new habits that stick is a tall order for anyone. You must understand conceptually and intellectually “how” to get it done and be inspired, maintain & sustain, and have a systematic routine if you want to make progress in your health journey. The seeming complexity of orchestrating all these elements to drive desired behavior change can be overwhelming all on your own. And while you may have the goal in mind (e.g., strength, endurance, healthy aging), it can seem out of reach to visualize and realize the steps needed to reach that goal.

But with any challenges or speed bumps that come our way, we see opportunity. So we set about to create an elegant, mobile-first solution that addresses these problems head-on and puts the inherent power of InsideTracker right at your fingertips.

The app was created around a simple idea – provide limitless access to your health and wellness data, helping to keep you on track and build the sound habits you need to reach your health & wellness goals.

A host of brand new features were purpose-designed to provide a clearer & comprehensive picture of your health profile, real-time & immediate feedback, and put more customization & control in your hands.

Fitness tracking integration = more precision and personalization

We know that you, our insatiably curious InsideTracker customers, are measuring more and more data from a growing set of sources such as blood, DNA, and physiological biomarkers.

While all of these tell valuable, in-depth, and nuanced stories about what’s going on inside your body, the truth is they come at different times and frequencies.

Blood reflects what’s going on right now, but it’s just not practical or realistic to test daily. DNA can reveal your body’s potential for certain wellness traits, but your genetic blueprint is stable, unchanging and testing is genuinely only a once in a lifetime occasion. Physiological data, such as resting heart rate and sleep, provide motivating reminders of your daily activity and help monitor regular progress, but don’t effectively translate that data to simple, tangible, and effective “So now what?” actions.

The InsideTracker mobile app’s inherent power is its capability to make the whole truly greater than the sum of these individual parts. The simple act of adding fitness tracking data to your blood and genetic biomarkers unlocks never-before-seen dimensions of your InsideTracker Action Plan. Blood biomarkers now come with genetic and physiological insights. Our trusted, science-backed recommendations to improve your blood biomarkers now show how they will help you physiological markers and how your genetics impact both of them.

Sync your Fitbit to InsideTracker to automatically update your latest data, and you are on your way to seeing inside yourself from an entirely new perspective. A note to “other” fitness tracker fans. Yes, we are launching with Fitbit; however, Garmin and Apple Health integrations are next in line coming in early 2021, and more devices in the queue.

Daily and continuous optimization

At the heart of the new InsideTracker iOS app is the PULSE. This dynamic dashboard home base of the app integrates your daily Action Plan with your existing habits. It helps you visualize and plot your InsideTracker recommendations with easy guidance on how and when to incorporate them throughout your day.

These daily readings also feed into your WELLNESS SCORE, a newly calculated metric exclusive to our app that provides a daily snapshot of your progress towards optimizing your body. As you log actions according to your plan and change key physiological markers, you can track and monitor these changes reflected in your Wellness Score. InsideTracker’s data science team designed this proprietary algorithm to apply relative weight to critical changes and actions. Optimizations in your blood biomarkers will have a relatively more substantial effect on your Wellness Score. In contrast, improvements in physiological markers or daily check-ins on your Action Plan will have a somewhat smaller effect. Be sure to monitor your improvements because even those little changes in your Wellness Score will fuel feelings of reward and positively motivate you towards your goals.

And finally, you’ll get hyper-targeted PROTIPS to keep you on track towards your goals. Delivered daily, these nuggets of wisdom are a single, easy to follow, laser-focused recommendation that will have the most significant impact on improving your performance. Currently, PROTIPS are based on simple physiological recommendations, but soon we will be expanding PROTIPS to include nutrition and blood biomarker-based guidance.

More customization and control

InsideTracker’s behavioral science team was hard at work once again, reimagining the levels of flexibility, customization, and control you have over your InsideTracker Action Plan.

Go ahead and start by picking your goal. With thirteen (13) different goals to choose from, you can select the one you want to focus on, and we’ll help guide you to success. Because your body is dynamic, feel free to change your goal at any time.

New to the mobile app, you can now pick an Action Plan approach that fits your style. Do you want to build healthy habits one small step at a time? Choose the “Focused” approach to steadily zone in on your single highest-impact area. Or do you want to maximize your potential with a multi-step plan and make significant progress ASAP? Then choose “Strive” to fast track your plan by hyper-focusing on the top five highest-impact recommendations.

If it feels like there are too many recommendations, then go ahead and remove some. If you feel the spark to take on a few more, go ahead and add some. We put the power in your hands to design your own personal Action Plan’s pace, style, and robustness.

All of this customization culminates in another new key metric, the IMPACT SCORE. Your Impact Score shows you the strength and effectiveness of each recommendation specifically for you, guiding you to select the best habits to follow. The higher the score, the more influential the recommendation. The Impact Score is based on the number of biomarkers impacted by this recommendation, the strength of the science behind it, and the biomarkers’ importance to your goals.

Note that once you have successfully created your Action Plan on the new InsideTracker mobile app, we encourage you to look forward, not backward, because your Action Plan will now only live in your pocket where it rightfully belongs. Additionally, the new data provided by the app’s exclusive WELLNESS SCORE and IMPACT SCORE has created a dramatically improved Action Plan experience with deeper insights and more accountability.

Buy Ultimate + DNA Kit at 25% off— receive a free Fitbit!

he journey is just the beginning

Like your own exploration of personal performance and health & wellness, our commitment to being a beacon of truth in a murky world of misinformation is continuous.

A massive thank you goes out to all the designers, developers, creatives, and scientists whose hard work and dedication developed this novel experience specifically for you.

But more importantly, a huge thank you goes out to you, our intrepid truth-seekers, who inspired us to push the boundaries of possibilities and create something truly novel that has never been seen before.

With open arms, we invite you to join us in the next phase of this revolution and realize your body’s true potential for longer, healthier life.

  • The InsideTracker mobile app integrates data from blood, DNA, and fitness trackers to give you a real-time, holistic snapshot of your health & wellness.
  • New daily, actionable ProTips using your body’s real-time data will be delivered via the InsideTracker mobile app to help you stay on track every day of the week.
  • New Wellness Score provides an instant, digestible view of your progress towards your health and wellness goals.
  • New Impact Scores quantify each recommendation’s effectiveness on improving your biomarkers—specific to your body and goals.
  • The InsideTracker Action Plan that’s always been your guide has been redesigned. Fully customize it, create an approach and style that meets your needs—and have it with you in your pocket at every turn.
  • Currently, the InsideTracker mobile app is available on any iOS device. We are actively developing the Android version for launch in 2021.

 

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CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 Opens with Innovation and Technologies for a Better Future –

Gary Shapiro, president and CEO

The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.
CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-pack

    CES 2021 Opens with Innovation and Technologies for a Better Future

    Arlington, VA — Jan 12, 2021
    The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

    CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

    “Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

    Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

    Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

    • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
    • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
    • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
    • Hisense: Announced the 2021 TriChroma Laser TV line.
    • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
    • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
    • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
    • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
    • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
    • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
    • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
    • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
    • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
    • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
    • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
    • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
    • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
    • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
    • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

    CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

    CES 2021 is taking place Jan. 11-14.

    • Jan. 12-13: Exhibitor showcase and conference programming.
    • Jan. 14: CES Partner Programming.
    • Access the digital venue and on demand content through Feb. 15, 2021.

    Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

    Press Contac

    aging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.

  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

s for a Better Future

Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

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