AUDIO | VIDEO, Bicycle, BRANDS, Football, Headphones, Industrial, Nautical, Running, SPORT, TECH, Yamaha

YAMAHA SPORT TW-ES5A: the sound that accompanies you to achieve the best times

Specially developed for sports lovers, the new headphones have been designed to provide maximum stability and comfort along with superior sound. Thus, they have splash- and sweat-resistant silicone tips that have been mounted separately from the body of the headphones, which has an impact on maximum support and fit, while helping to dampen vibrations that occur when you are wearing. moving.

In addition to listening to music and at the same time being aware of the external sound when desired, they stand out for having Listening Care technology, which optimally corrects the sound balance according to volume and voices, achieving full-range audio at lower volumes.

October 2022. Yamaha, a leading European company in the manufacture of sound systems, has just launched its new wireless sports headphones on the market: Yamaha True Wireless Sport TW-ES5A.

YAMAHA SPORT TW-ES5A: the sound that accompanies you to achieve the best times

In five different shades, including Racing Blue, they have an attractive and motivating design. And being specially designed for the most active users, they have specific characteristics that make them ideal for enjoying music in any circumstance.

This is the case, for example, of the True Sound technology, which provides the best sound in all situations, both vocally and in relation to musical instruments, and brings listeners closer to the artist through a clear and very realistic.

Motion, vibration and sweat proof

As for their external design, they have been made with highly resistant and durable materials that at no time diminish the sound quality and that incorporate a highly permeable mesh to guarantee that the sound reaches the ear clearly.

Even so that they are always in place and do not fall or move with the movement generated during physical activity, the Yamaha True Wireless Sport TW-ES5A have ergonomically designed silicone tips that, having been assembled Independently from the body of the headphones, they are capable of holding them and keeping them fixed in place (distributing the support at different points of the ear), and contributing to damping unwanted vibrations that occur when moving and that can especially affect bass frequencies.

In addition, they are included in four different sizes to choose the one that best fits each ear. Thanks to them, a more optimal seal is produced so that listening is of even higher quality, especially in terms of bass, and also translates into higher isolation from ambient noise.

On the other hand, they are protected against splashes of water and sweat, with the IPX7 classification.

ambient sound mode

Another of the elements that characterize these headphones is that they allow the athlete to be immersed in their music but also to be aware of what is happening around them. And all this thanks to the ambient sound mode, which allows you to listen to both the audio and the rest of the sounds that are generated around you.

Greater clarity at lower volume

In the same way, to promote safe listening, they have Yamaha’s exclusive Listening Care technology, which is based on the characteristics of the human ear, which is more sensitive to some frequencies (notes) and less to others, being able to perceive Better media and voices. Thus, there are some frequencies that we hear worse at low volume, so we tend to turn it up to appreciate them, putting our hearing at risk.

For this reason, what this system does is take into account the music that reaches us and, at the same time, the noise of the environment, carrying out an adjustment of the levels and the equalization to achieve an optimal balance at any volume. As a result we obtain a natural sound, easy to listen to at low volumes and a reduction, therefore, of listening fatigue that occurs due to excessive levels.

Clear conversations and great versatility of use

Although designed for exercise, the Yamaha True Wireless Sport TW-ES5A are packed with features that make them highly versatile and therefore equally perfect for everyday use. Thus, it is possible to maintain clear and crystal clear voice calls thanks to the incorporation of Qualcomm® cVcTM wireless connectivity technology.

Meanwhile, high-performance MEMS microphones in both earbuds are dedicated to calls, separating incoming voice from other noise during sound capture.

Similarly, its TrueWirelessTM Mirroring technology makes it possible to carry out independent sound transmission (left and right) for greater playback stability. Added to this is the Role-Swap function, which prevents battery levels from decreasing unevenly.

Beyond intuitive handling

The new earphones are so intuitive that the simple gesture of removing an earphone will automatically pause the music, while putting the earphone back in its place will resume playback. It is also possible to activate the Siri or Google Assistant voice assistants with just one button.

While the in-ear detection and buttons offer easy control, the headset control app allows you to extend these functions, such as adjusting the equalization to tailor the music to the listener’s preferences. It is also possible to quickly activate

Also, thanks to the game mode they offer, the user will enjoy a reduction in the delay between sound and video, optimizing performance for the handling of the game and video content.

A high autonomy

Yamaha True Wireless Sport TW-ES5A also stand out for offering autonomy of up to 34 hours, 9h per charge and 25 more thanks to the accompanying case, which is used at the same time to store and transport them.

Finally, in Spain they are available in two shades: black and white.

MSRP Yamaha True Wireless Sport TW-ES5A: 199 euros (VAT included)

About Yamaha

Since its founding in 1887, Yamaha has become a world leader in the manufacture of audiovisual products. Currently, it has 44 subsidiaries and offices spread all over the world.

The multinational has always focused its efforts on developing and offering products and services that meet the needs of its customers around the world. Its equipment is recognized worldwide for its high quality in acoustics, design, technology, craftsmanship and consumer-oriented services.

Its company philosophy is based on achieving excellence in its products and services, expanding its current market and creating new market opportunities through product diversification, in addition to carrying out long-term research and development of its technology. . Also, it focuses its efforts on taking care of its customers through a high-quality after-sales service.

22 October 2022/by Thomas

Bicycle, BRANDS, Football, Garmin, Golf, Nautical, Running, Smartwatch, SPORT, TECH

Fēnix 7: the latest generation of Garmin smartwatches

The popular multisport GPS watch series is reinvented with a new touch screen, advanced training features and a longer-lasting solar-charged battery
The fēnix 7X models incorporate a built-in multi-LED flashlight so that the adventurer can enjoy his passion even in the dark.
Users will continue to have access to topographic maps, smart connectivity and security features, and wellness measurement tools.

Barcelona, 2022. – The wait has been worth it. Garmin introduces the fēnix 7 series of smartwatches, the next generation of the iconic line of solar-powered multisport GPS devices, designed with the best features to help athletes and adventurers perform at their best. Among its novelties, the new touch screen combined with an interface with 5 buttons integrated into a resistant casing stands out. It also incorporates innovative training functions, as well as multi-band positioning and multi-zone topographic maps. Not forgetting the advanced solar charging technology that allows for longer battery life sAo users can enjoy their passion for longer.

“Since the introduction of fēnix 10 years ago, at Garmin we have been committed to helping athletes and adventurers pursue their challenges, and we remain steadfast in our mission to equip them with innovative tools that help them do so,” said Salvador Alcover, Garmin CEO. Iberia. “The fēnix 7 series brings cutting-edge multisport training capabilities to the wrist. The new touchscreen and updated design, advanced performance metrics, and health, wellness, and connectivity features make fēnix 7 the most complete lineup for athletes to perform at their best,” he adds.

Designed for adventure

The series is available in three sizes and different premium materials, such as titanium and sapphire. To withstand the most demanding adventure conditions and to obtain greater durability, the watch has been redesigned incorporating reinforced lugs and a metal protection for the start button. As a novelty, the 5 button-shaped controls are joined by a new highly responsive touch screen. In this way, the user will have a dual utility interface, thus facilitating quick and intuitive interaction and navigation through the maps, or they can deactivate the touch screen if they prefer to use only the buttons.

Solar charging technology, pioneered by Garmin watches, is also present in fēnix 7 which, thanks to its design, maximizes the solar surface for greater efficiency, doubling the solar gains of fēnix 6 in smartwatch mode. For fēnix 7X models, solar power can last even longer between charges with a battery life of up to 5 weeks in smartwatch mode1 and up to 5 days in GPS mode2. Furthermore, with the introduction of the Power SapphireTM (solar sapphire) models, wearers will no longer have to choose between a solar-charged watch or one with a sapphire lens, as these models have both features.

Light in the darkness

While solar charging helps make the most of daylight hours, fēnix 7X’s new hands-free, quick-access integrated multi-LED flashlight makes it possible to take advantage of low-light and dark hours. An adjustable white or red light will illuminate the path for increased visibility and terrain awareness. Thanks to it, adventurers can set up camp after a long day of hiking or exercise in the late afternoon. With race mode activated, the light will adapt to the runner’s cadence, alternating between white and red with each movement of the arm. The white light will illuminate forward to see the track and the red light will illuminate backwards so the runner can see and be seen as he takes each stride with the utmost confidence.

First level training

The new fēnix 7 generation continues to bet on multiple sports applications ranging from bouldering (block climbing) to mountaineering, through strength training and many other profiles. It also incorporates a series of tools to achieve optimal performance and go to the next level:

Stamina – This tool allows athletes to control and track exertion levels during a running or cycling activity, thus keeping exhaustion at bay.

Visual Race Predictor: This feature takes into account the user’s running history and general fitness to provide race estimates and insights on how their training is progressing.

Recovery Time Advisor: Once physical activity is complete, this feature takes into account training intensity and other factors such as stress, daily activity, and sleep to estimate the number of hours of rest needed to recover before another training session of the same nature.

Daily Training Suggestions – This feature provides recommendations for the next running or cycling training session, based on your current training load, training status, and overall fitness level.

In order not to lose the north

Staying true to the brand’s philosophy, the range of watches is equipped with the full suite of Garmin navigation features, being compatible with all major satellite systems along with the additional L5 frequency range to improve accuracy in harsh GPS environments. All models in the series come with preloaded SkiView and 42,000 golf course maps. Standard Solar copies allow TopoActive maps to be downloaded from any region of the world. For its part, the Sapphire Solar models have preloaded TopoActive maps of their region and also allow downloading of any territory in the world.

To optimize time on race day, fēnix 7 has a new Next Stops feature that provides the exact location of aid stations, trails, next turns, and more. At user-defined upcoming stops, a data page displays performance metrics including upcoming distance and elevation, with a summary of the last leg and an optional rest timer. All this to help athletes manage their time during the competition.

Wellness and connectivity 24/7

As a good adventure partner, fēnix 7 is designed to be enjoyed every day and in any environment. It has health and wellness tools like Pulse Ox, heart rate, breathing and stress monitoring, as well as measuring energy levels with Body Battery and age according to fitness with Fitness Age. As a novelty, the advanced sleep monitor3 stands out, offering an evaluation of sleep by scoring it from 0 to 100, taking into account how much time the user has spent in each sleep phase, information on activity, stress levels and bedtime.

Fēnix 7 allows smart notifications to be received directly on the wrist by pairing the smartwatch with a compatible smartphone. Thanks to its connectivity, the device has security and tracking functions providing peace of mind while training outdoors with automatic detection of incidents and falls and manually activated assistance alerts, which send a message with the user’s location in real time. to emergency contacts4.

Those who choose fēnix 7 will also be able to make their purchases through the Garmin PayTM5 contactless payment system and enjoy a rhythmic workout listening to their favorite music through the streaming services6 of the Spotify, Amazon Music and Deezer applications, all of them downloadable in fēnix 7 smartwatches through the Connect IQ Store.

Released models include fēnix 7S, fēnix 7 and fēnix 7X, with a choice of standard (non-solar), solar and solar sapphire editions, and are available now at https://www.garmin.com/es-ES/ .

All Garmin information

fēnix 7 RRP: from €699.99 (VAT included) fēnix 7S RRP: from €699.99 (VAT included) fēnix 7X RRP: from €899.99 (VAT included)

1 Solar charging, assuming all-day use with 3 hours a day outside in 50,000 lux conditions

2 GPS mode notice: solar charging, assuming use under 50,000 lux conditions

3 This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries.

4 When paired with a compatible smartphone. For requirements and limitations on safety and tracking features, see Garmin.com/safety.

5 View currently supported country, payment network, and issuing bank information

6 Requires a premium subscription with a third-party music provider. SPOTIFY and the Spotify logo are among the registered trademarks of Spotify AB. Amazon Music and all related logos are trademarks of Amazon . com , Inc. or its affiliates

About Garmin:

A world leader in satellite navigation, Garmin Ltd. and its subsidiaries have been designing, manufacturing, marketing and selling navigation, communication and information devices and applications since 1989, most of which integrate GPS technology. Garmin products are used in automotive, mobile telephony, wireless communication, outdoor entertainment, marine, aviation and OEM applications. Garmin Ltd. is headquartered in Switzerland and its main subsidiaries are located in the United States, Taiwan, and the United Kingdom. Garmin is a registered trademark of Garmin Ltd.

Notice about future statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. Future events and circumstances described in this publication may not occur and actual results may differ materially due to known and unknown risk factors and uncertainties that may affect Garmin, including, but not limited to, the risk factors set forth in Form 10-K of the Annual Report for the year ended December 27, 2020 filed by Garmin with the Securities and Exchange Commission (Commission File Number 0-31983). You can download a copy of Garmin’s Form 10-K at www.garmin.com/aboutGarmin/invRelations/finReports.html.No forward-looking statements can be guaranteed. Forward-looking statements speak only as of the date they are made, and Garmin undertakes no obligation to publicly update or revise any forward-looking statements, regardless of new information, future events or otherwise. review or update them periodically, whether as a result of new data, future events or any other circumstance.

9 June 2022/by Thomas

AUDIO | VIDEO, BRANDS, Garmin, Monitor, Running, Smartwatch, SPORT, TECH

Garmin Forerunner ® 945 LTE and 55: safety and motivation for all runners

Garmin Forerunner ^® 945 LTE and 55: safety and motivation for all runners

Garmin expands the family of products specially developed for runners with two new watches designed to meet the needs of both users starting in the world of running, Forerunner ^® 55, and athletes who demand a multisport product with the highest performance: Forerunner ^® 945 LTE.

The latter is an advanced sports watch that, in addition to incorporating the multiple tools and functions that its predecessor already had, now comes with the revolutionary LTE technology so that the athlete can be connected at all times without the need for a mobile phone. that gives you extra peace of mind and confidence during training and the race.

June 2021.- Garmin expands its line of devices for running with two new models: Forerunner ^® 55 , to cover all the needs of the most amateur runners; and Forerunner ^® 945 LTE , an evolution of the company’s famous multisport watch, which now incorporates new safety features for lovers of triathlon and the practice of various sports disciplines.

Garmin Forerunner® 945 LTE and 55: safety and motivation for all runners

Forerunner ^® 945 LTE

The new version of the Forerunner ^® 945 model stands out for integrating the new LTE ¹ communication technology , which allows you to have all the security and monitoring functions in real time without the need to carry the phone with you, as well as music, Garmin Pay ™ contactless payments. and topographic maps, all on your wrist. In this sense, the watch allows users, whether training or competing, the possibility of asking for help when necessary and staying connected with their main contacts without the need to carry a mobile phone. Thus, if the user feels unsafe or the sports watch itself detects that an incident has occurred, the assistance and incident detection functions ² they will send a message with your location to the previously chosen emergency contacts.

In addition, the watch can automatically send the user’s name and location to Garmin IERCC , a professional emergency response coordination center with 24/7 staff available to contact and coordinate with emergency services. emergency or others in order to provide the necessary assistance ³ . Garmin IERCC will remain in contact with the athlete through two-way messages with the watch until the emergency situation is resolved. Thanks to the LiveTrack function, family and friends will be able to follow the route in real time and even see the entire route previously planned by the user. During an activity, users can send updates of pace and mileage to your contacts and receive text messages and audio ⁴ motivators viewers who are following the activity. In order to use the functions connected to LTE, a subscription plan is required that can be accessed from 6.99 euros per month.

This multisport device allows the user to be ready for any challenge, from swimming in open water to doing long workouts or races. Thanks to it, it is possible to be aware of the training load or, even, of advanced running dynamics, among which the following stand out: cadence, contact time with the ground, stride length, vertical ratio, vertical oscillation and power. It also offers pre-installed full color TopoActive maps optimized for at-a-glance navigation and location tracking and the Climb Pro function , which provides real-time information on the unevenness of the route, which translates into being able to manage the effort along the way. In turn, it is equipped with a Pulse Ox sensor*, which measures the body’s oxygen absorption capacity both for acclimatization to altitude and for better sleep control. To all this, new statistics are added in the intervals and training on the track, taking into account if the runner has gone faster or slower than he had anticipated.

It allows you to download and store up to 1000 songs and synchronize playlists via Wi-Fi from streaming music services such as Amazon Music, Deezer and Spotify ⁵ and, thanks to Garmin Pay ^{TM 6 technology} , make contactless payments directly from the watch.

Finally, it is presented with a somewhat smaller size (44.4 × 44.4 × 13.9 mm) than the previous version, with the same screen and identical autonomy: up to two weeks in smartwatch mode, 36 hours in GPS mode and up to 60 hours in Ultratrac mode. It can be purchased alone or in pack mode with two chest bands (HRM-PRO ^TM and HRM-Swim ^TM ), and is available in three colors: black, white and black / yellow (pack).

Forerunner^® 55

Compact and lightweight, Forerunner ^® 55 is a GPS sports watch for amateur running fans, offering a multitude of features to train, help improve habits and stay connected. Thus, in addition to having daily training suggestions based on training history, fitness level and recovery time, it includes race time predictions and race completion estimates. A watch that goes beyond running, because it integrates the control of multiple sports, bringing as a novelty the HIIT mode , swimming in a pool, virtual running and a respiratory activity profile .

Plus, it’s packed with advanced wellness tracking features like physical age, all-day breathing and stress management, and more. And all this with an incredible autonomy of its battery, which reaches 20 hours using GPS and up to two weeks in smartwatch mode.

It offers different forms of personalization, being able to download screens, widgets and applications through the Garmin Connect IQ ^TM Store. It is available in three colors (black, white and blue) and, thanks to the Quick Release system for quick extraction, it is possible to change the strap quickly and easily, being able to choose between all the strap options available.

Shared benefits

These two sports watches share various features, among which are the personalization of workouts using Garmin Coach 2.0, which allows you to prepare a race for distances of 5k, 10k or 21k. Specifically, the user has the guidance of three expert trainers and free training plans that adapt to the user and their goals.

Both models have PacePro ^TM technology , which allows you to plan the strategy to follow on the day of the race by offering a pace guide through GPS based on a route or distance selected through the Garmin Connect ^TM application . In addition, Forerunner ^® 945 LTE, next to the function PacePro ^TM , provides indications of pace adjusted to the slope throughout the activity, depending on altitude, depending on your rate strategy.

At the same time, they are equipped with GPS, GLONASS and GALILEO simultaneously, which translates into having location with total accuracy via satellite, providing optimum precision even in the most complicated areas.

Similarly, for greater security and assistance during training, they have an automatic incident detector . When activated, and as long as the smartphone is connected to the watch (in the case of model 55), it will automatically send a message (in the event of an incident) with the exact position to the emergency contacts previously established in Garmin Connect. This message can be deactivated if the incident has not been so bad, or it can also be sent manually.

With regard to physiological parameters, they include VO2 maximum ⁷ , which allows determining how the body is adapting to high altitudes in high altitude sports and expeditions. They also have the Body Battery energy monitor , which uses a combination of stress, heart rate variability (HRV), sleep and activity data to calculate the body’s energy reserves at any time, and thus, be able to plan the day optimizing activity and rest times. And for women, both have from Garmin Connect with the possibility of being able to carry out the monitoring of both the menstrual cycle and the pregnancy.

In short, two new options that will allow any type of runner to fully enjoy their favorite sport and many more, always with safety as an essential element.

All Garmin information

For more information on the characteristics, prices and availability of all its products, as well as its actions and sponsorships, visit the websites https://www.garmin.com/es-ES/ , https: //www.garmin .com / es-ES / blog / , https://twitter.com/Garmin_Iberia/ , https://www.instagram.com/garmin_iberia/ , and https://www.facebook.com/GarminIberia

Forerunner® 945 LTE will be available for sale later this summer.

Forerunner® 945 LTE price: 649.99 euros (VAT included)

Forerunner® 945 LTE pack price: 799.99 euros (VAT included)

Forerunner® 55 price: 199.99 euros (VAT included)

¹ To use the LTE functions, you must be subscribed to one of the plans offered by Garmin and connectivity to an LTE network. Check the coverage area.

² See requirements and limitations for security and tracking features.

³ Assistence Plus is not available in all markets where M1 category LTE connectivity is available; check the coverage area.

⁴ When used with paired headphones, not included

⁵ May require a Premium subscription with a third-party music service provider

⁶ Depending on the country, the payment network and the issuing bank

^* It is not a medical device and is not intended for use in the diagnosis or monitoring of any vascular or cardiac pathology.

About Garmin

A world leader in satellite navigation, Garmin Ltd. and its subsidiaries have been designing, manufacturing, marketing and selling navigation, communication and information devices and applications since 1989, most of which integrate GPS technology. Garmin products are used in automotive, mobile telephony, wireless communication, outdoor leisure activities, maritime, aviation, and OEM applications. Garmin Ltd. is headquartered in Switzerland and its main subsidiaries are in the United States, Taiwan, and the United Kingdom. For more information, visit the Garmin Virtual Press Room at http : // www . garmin . com / en / company /presse1 / . Garmin is a registered trademark of Garmin Ltd.

Notice about future statements:

This publication includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on current management expectations. Future events and circumstances described in this publication may not occur and actual results may differ materially due to known and unknown risk factors and uncertainties that may affect Garmin, including, but not limited to, the risk factors set forth in Form 10-K of the Annual Report for the fiscal year ended December 31, 2019 filed by Garmin with the Securities Market Commission (Commission file number 0-31983). You can download a copy of Garmin’s Form 10-K at www . garmin . com /aboutGarmin / invRelations / finReports . html . No future statement can be guaranteed. Forward-looking statements are as of the date they are made only, and Garmin does not undertake any obligation to publicly update or revise any forward-looking statements, regardless of new information, future events or any other circumstance. review or update them periodically, whether as a result of new data, future events or any other circumstance.

15 November 2021/by Thomas

Bicycle, BRANDS, Football, Golf, Internet, Nautical, News, Running, Serengeti, SPORT, TECH

SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

Serengeti pays particular attention to the materials we use to protect your eyes and offer you the best visual acuity available on the market.
From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection.

Ultra-light mineral lenses:

Photo Taken In United States, Venice

Experience the ultimate lens on the market.

Our mineral lenses are made with borosilicate optical glass, from Corning.
A full 20% thinner and lighter, our Borosilicate mineral glass lenses are finer than any other lens.
They provide the best visual acuity you could ever experience.
Every pair of Serengeti mineral lenses is unique:
each Photochromic lens passes through a
Hydrogen-fueled Lehr furnace, which activates the Spectral Control technology – with varying temperatures that determine the proprietary lens hue.
They are also chemically tempered to ensure scratch and impact resistance.
To complete this unrivaled visual experience, an anti-reflective coating is added to the backside of the lens, canceling the scattering light that causes reflective glare.

Photo Taken In United States, Venice

FRAME MATERIALS AND TECHNOLOGY METAL

Offering the possibility of creating thin and lightweight frames, handcrafted for ultimate comfort and a wide fit range.
Metal frames also have the great advantage of being strong and impact resistance as well as being highly aesthetic by proposing an infinite variety of colors and combinations with other materials.

NYLON TR90

Using only the highest-quality injected
Nylon TR90 for superior durability, these fashionable frames have the added benefit of being exceptionally light, strong, chemically resistant, and extremely flexible and comfortable.

ACETATE

Expertly produced and cured from all-natural cotton, our Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.

A UNIQUE 3-EN-1 LENS TECHNOLOGY

Serengeti® is a pioneer in the development of photochromic technology. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. This technology is molecularly infused into every Serengeti lens.
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy all the depth and beauty the world has to offer. When glare reflects off the road, water, snow or flat areas, parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows you to discover more clarity, while living free from glare and eye fatigue.
Some of our products feature non-polarized lens options, ideal for pilots or professionals with digital instrument panels.

2 June 2021/by Thomas

App, Artificial Intelligence (AI), Bicycle, Football, Golf, Health, HEALTHCARE, Medicine, Nautical, Running, Science, Software, SPORT, Startups, TECH

Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

It’s here. It’s arrived—the new InsideTracker mobile app.

After years of spirited debates, thousands of hours of scientific research, and countless iterations of designs, we are very proud to announce the achievement of a significant milestone for InsideTracker – the launch of our new iOS mobile app.

Now, InsideTracker customers can experience a new pinnacle of potential, personalization, and performance from your ultra-personalized nutrition system.

With this first of its kind, customer-exclusive app, you can now integrate real-time physiomarker data from your fitness tracker with your existing blood and DNA biomarker data. This unprecedented combination of Blood + DNA + Fitness Tracking data adds an exponential level of precision and customization to your InsideTracker Action Plan.

Fundamentally, it’s a simple equation with profound results. The more data you put into it, the more impact you get out of it.

Finally, a real-time and complete picture of your health and wellness

When we set about to design this new app from the ground up, we knew we had an ambitious task ahead of us, but one that would successfully realize our company vision. Integrate more and more scientifically proven biometric data inputs to deliver real-time, holistic health & wellness insights.

As a super performer, conscious achiever, and longevity seeker, you are actively looking to not only add more fidelity and deeper insights to your plans but also centralize all the growing and disparate sources of quantified data about your bodies. You wanted to measure more precisely, see more clearly, and act more confidently. In the end, understand the relationship, causation, and correlation between these different data points. You spoke, we listened, and it is here!

Additionally, as we dug deeper, our team of InsideTracker behavioral scientists unearthed more insights to inspire and inform our approach.

Building new habits that stick is a tall order for anyone. You must understand conceptually and intellectually “how” to get it done and be inspired, maintain & sustain, and have a systematic routine if you want to make progress in your health journey. The seeming complexity of orchestrating all these elements to drive desired behavior change can be overwhelming all on your own. And while you may have the goal in mind (e.g., strength, endurance, healthy aging), it can seem out of reach to visualize and realize the steps needed to reach that goal.

But with any challenges or speed bumps that come our way, we see opportunity. So we set about to create an elegant, mobile-first solution that addresses these problems head-on and puts the inherent power of InsideTracker right at your fingertips.

The app was created around a simple idea – provide limitless access to your health and wellness data, helping to keep you on track and build the sound habits you need to reach your health & wellness goals.

A host of brand new features were purpose-designed to provide a clearer & comprehensive picture of your health profile, real-time & immediate feedback, and put more customization & control in your hands.

**Fitness tracking integration = more precision and personalization**

We know that you, our insatiably curious InsideTracker customers, are measuring more and more data from a growing set of sources such as blood, DNA, and physiological biomarkers.

While all of these tell valuable, in-depth, and nuanced stories about what’s going on inside your body, the truth is they come at different times and frequencies.

Blood reflects what’s going on right now, but it’s just not practical or realistic to test daily. DNA can reveal your body’s potential for certain wellness traits, but your genetic blueprint is stable, unchanging and testing is genuinely only a once in a lifetime occasion. Physiological data, such as resting heart rate and sleep, provide motivating reminders of your daily activity and help monitor regular progress, but don’t effectively translate that data to simple, tangible, and effective “So now what?” actions.

The InsideTracker mobile app’s inherent power is its capability to make the whole truly greater than the sum of these individual parts. The simple act of adding fitness tracking data to your blood and genetic biomarkers unlocks never-before-seen dimensions of your InsideTracker Action Plan. Blood biomarkers now come with genetic and physiological insights. Our trusted, science-backed recommendations to improve your blood biomarkers now show how they will help you physiological markers and how your genetics impact both of them.

Sync your Fitbit to InsideTracker to automatically update your latest data, and you are on your way to seeing inside yourself from an entirely new perspective. A note to “other” fitness tracker fans. Yes, we are launching with Fitbit; however, Garmin and Apple Health integrations are next in line coming in early 2021, and more devices in the queue.

Daily and continuous optimization

At the heart of the new InsideTracker iOS app is the PULSE. This dynamic dashboard home base of the app integrates your daily Action Plan with your existing habits. It helps you visualize and plot your InsideTracker recommendations with easy guidance on how and when to incorporate them throughout your day.

These daily readings also feed into your WELLNESS SCORE, a newly calculated metric exclusive to our app that provides a daily snapshot of your progress towards optimizing your body. As you log actions according to your plan and change key physiological markers, you can track and monitor these changes reflected in your Wellness Score. InsideTracker’s data science team designed this proprietary algorithm to apply relative weight to critical changes and actions. Optimizations in your blood biomarkers will have a relatively more substantial effect on your Wellness Score. In contrast, improvements in physiological markers or daily check-ins on your Action Plan will have a somewhat smaller effect. Be sure to monitor your improvements because even those little changes in your Wellness Score will fuel feelings of reward and positively motivate you towards your goals.

And finally, you’ll get hyper-targeted PROTIPS to keep you on track towards your goals. Delivered daily, these nuggets of wisdom are a single, easy to follow, laser-focused recommendation that will have the most significant impact on improving your performance. Currently, PROTIPS are based on simple physiological recommendations, but soon we will be expanding PROTIPS to include nutrition and blood biomarker-based guidance.

More customization and control

InsideTracker’s behavioral science team was hard at work once again, reimagining the levels of flexibility, customization, and control you have over your InsideTracker Action Plan.

Go ahead and start by picking your goal. With thirteen (13) different goals to choose from, you can select the one you want to focus on, and we’ll help guide you to success. Because your body is dynamic, feel free to change your goal at any time.

New to the mobile app, you can now pick an Action Plan approach that fits your style. Do you want to build healthy habits one small step at a time? Choose the “Focused” approach to steadily zone in on your single highest-impact area. Or do you want to maximize your potential with a multi-step plan and make significant progress ASAP? Then choose “Strive” to fast track your plan by hyper-focusing on the top five highest-impact recommendations.

If it feels like there are too many recommendations, then go ahead and remove some. If you feel the spark to take on a few more, go ahead and add some. We put the power in your hands to design your own personal Action Plan’s pace, style, and robustness.

All of this customization culminates in another new key metric, the IMPACT SCORE. Your Impact Score shows you the strength and effectiveness of each recommendation specifically for you, guiding you to select the best habits to follow. The higher the score, the more influential the recommendation. The Impact Score is based on the number of biomarkers impacted by this recommendation, the strength of the science behind it, and the biomarkers’ importance to your goals.

Note that once you have successfully created your Action Plan on the new InsideTracker mobile app, we encourage you to look forward, not backward, because your Action Plan will now only live in your pocket where it rightfully belongs. Additionally, the new data provided by the app’s exclusive WELLNESS SCORE and IMPACT SCORE has created a dramatically improved Action Plan experience with deeper insights and more accountability.

Buy Ultimate + DNA Kit at 25% off— receive a free Fitbit!

he journey is just the beginning

Like your own exploration of personal performance and health & wellness, our commitment to being a beacon of truth in a murky world of misinformation is continuous.

A massive thank you goes out to all the designers, developers, creatives, and scientists whose hard work and dedication developed this novel experience specifically for you.

But more importantly, a huge thank you goes out to you, our intrepid truth-seekers, who inspired us to push the boundaries of possibilities and create something truly novel that has never been seen before.

With open arms, we invite you to join us in the next phase of this revolution and realize your body’s true potential for longer, healthier life.

The InsideTracker mobile app integrates data from blood, DNA, and fitness trackers to give you a real-time, holistic snapshot of your health & wellness.
New daily, actionable ProTips using your body’s real-time data will be delivered via the InsideTracker mobile app to help you stay on track every day of the week.
New Wellness Score provides an instant, digestible view of your progress towards your health and wellness goals.
New Impact Scores quantify each recommendation’s effectiveness on improving your biomarkers—specific to your body and goals.
The InsideTracker Action Plan that’s always been your guide has been redesigned. Fully customize it, create an approach and style that meets your needs—and have it with you in your pocket at every turn.
Currently, the InsideTracker mobile app is available on any iOS device. We are actively developing the Android version for launch in 2021.

23 February 2021/by Thomas

Apple, Artificial Intelligence (AI), Bicycle, BRANDS, Football, Health, HEALTHCARE, Nautical, News, Running, SPORT, TECH

Apple Fitness+: The next era of fitness is here, and everyone’s invited

Work out any time, anywhere, with the first fitness experience built around Apple Watch

Apple Fitness+, the first fitness experience built around Apple Watch, is available today, bringing inclusive and welcoming studio-style workouts to iPhone, iPad, and Apple TV so users can work out anytime, anywhere. Fitness+ intelligently and seamlessly incorporates key workout metrics users love from Apple Watch directly to iPhone, iPad, and Apple TV alongside inspiring workout content for an unparalleled, highly personalized, immersive experience, set to motivating music from the world’s top artists. Whether users are looking for a daily routine, want to try something new, know what they like to do, or are just getting started, Fitness+ offers workouts for everyone from a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, and are inspired to coach all levels, from beginners to fitness enthusiasts. All of the workouts also include a trainer demonstrating modifications, so there’s always someone to follow, no matter a user’s ability.

Apple Fitness+ offers 10 different workouts types across a range of durations, including: High Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Treadmill (for running and walking), Rowing, and Mindful Cooldown — along with inspiring music from today’s top artists, thoughtfully chosen for each workout to keep users moving and motivated. For those not sure what to do on any given day, Fitness+ recommends workouts based on what they already enjoy doing so they can jump right in with something familiar, try something new, discover a new trainer, or find a workout to complement their current routine. They can also use the intuitive filter to choose the trainer, time, workout, and music to fit their mood, and in seconds, they’ll be on their way to their next great workout.

For people who are just starting out, trying a new workout type, or getting back into exercise, Absolute Beginner workouts provide expert guidance through the basics of HIIT, Strength, Core, and Yoga as an option to prepare for the weekly studio workouts.

Integration with Apple Watch, combined with the ease of discovering great workouts for all ability levels, the welcoming trainer team, motivating music, and the convenience to workout anywhere on Apple devices truly makes Fitness+, fitness for all.

The Fitness+ trainers are a diverse, inclusive, and approachable team made up of people with their own unique and inspiring story. They are specialists in their field, and are passionate about helping people achieve their fitness goals. Here’s what they are most excited about:

Jessica Skye (Yoga, Mindful Cooldown)
“We’re here to support everyone on their fitness journey. There’s no prerequisite with Fitness+, everyone’s going to be coming from a different place, and everyone is welcome here.”

Sam Sanchez (Strength, Core, Treadmill)
“Users will have a really personal experience with Fitness+. The user’s Apple Watch metrics come to life on their screen during pivotal moments in their workout, so they’re a really powerful tool for motivation and we love incorporating them into our workout design.”

Betina Gozo (Strength, Core)
“We have Absolute Beginner workouts that are focused on getting everyone moving, even if you have never worked out or are coming back from a long break. Just get your Apple Watch and the device screen that suits you best, and we will help you get started!”

Josh Crosby (Rowing)
“We bring the energy we have as a team to every workout. You will feel it when you use Fitness+: The trainer team has your back, and we want you to be successful on your health and fitness journey.”

Molly Fox (Yoga, Strength)
“I love the diversity of the Fitness+ trainer team. We all come from a wide variety of backgrounds and a range of ages, so it’s my hope that everyone feels seen in the team, and that we inspire them to move with us on their path to getting healthier.”

Jamie-Ray Hartshorne (HIIT, Treadmill)
“Having your Apple Watch metrics on the screen in front of you is a game changer. As a trainer, being able to bring attention to a user’s heart rate during a tough interval, have a timer come to life for a final push, or call attention to their Activity rings in the moment provides amazing motivation from start to finish.”

Sherica Holmon (Cycling)
“With Fitness+, everyone is welcome to the party. That includes you. That is what I love about the trainer team — each one of us cares about inclusivity and ensuring everyone feels invited.”

Tyrell Désean (Cycling)
“Our diverse team weaves in all kinds of music to the workouts to inspire and motivate people to work harder and last longer than they ever thought they could. When you hear the beat drop, you can just feel the energy come off the screen. Music, combined with the metrics from Apple Watch that display onscreen, is a really unique way to help get you through the workout!”

Get Moving with Fitness+

Fitness+ is available as a subscription service for $9.99 (US) per month or $79.99 (US) per year,1 and Apple Watch customers will find Fitness+ in the Fitness app on iPhone, iPad, and Apple TV.

Fitness+ can be shared among up to six family members for the same price, making it easy for other Apple Watch users in the household to enjoy the service.

Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, and one month of Fitness+ is included for existing Apple Watch users.2

Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music,3 Apple TV+, Apple Arcade, Apple News+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.

Customers who have purchased an Apple Watch Series 3 or later from Best Buy since September 15, 2020, will get an additional three months of Fitness+ for a total of six months free. Best Buy customers who already owned an Apple Watch Series 3 or later before September 15, 2020, and are My Best Buy members will get an additional month of Fitness+ for a total of two months free. For more information, visit corporate.bestbuy.com.

As part of its overall membership offering, both digitally and at its athletic resorts nationwide, premier health and wellness brand Life Time will be the first health and fitness club company in the US to offer Apple Fitness+. For more information, please visit lifetime.life.

Starting January 1, 2021, UnitedHealthcare will offer five additional months of Fitness+ at no additional cost for UnitedHealthcare Motion enrollees with Apple Watch, to help empower eligible program participants on their path to a healthier lifestyle. Following the extended trial, UnitedHealthcare Motion enrollees may be able to apply program incentives to cover the Fitness+ monthly subscription cost. For more information, visit: unitedhealthcaremotion.com.

While most Apple Fitness+ workouts don’t require special equipment, customers can now find a curated selection of fitness accessories on apple.com/apple-fitness-plus/equipment and in select stores, as well as links to some of the equipment used in the Apple Fitness+ Studio.

What’s Needed for Fitness+

Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later, or iPhone SE with watchOS 7.2 and iOS 14.3.

For usage with iPad, Fitness+ requires iPad Pro, iPad (5th generation or later), iPad mini 4 or later, iPad Air 2, or iPad Air (3rd generation or later), running iOS 14.3.

Fitness+ is supported on Apple TV 4K and Apple TV HD, with tvOS 14.3.

Where to Find Fitness+

For Apple Watch users, Fitness+ is a new tab in the Fitness app on iPhone.

The Fitness app for iPad is available to download from the App Store.

The Fitness app on Apple TV automatically appears once users upgrade to tvOS 14.3.

Follow the Fitness+ trainer team at instagram.com/applefitnessplus.

3 January 2021/by Thomas

Bicycle, BRANDS, Health, HEALTHCARE, Huawei, Robotics, Running, Science, SPORT, TECH

The Brand-new HUAWEI Health Lab: Adding Simple yet Scientific Twists to Sports and Health Innovation

Xi’an, China, 10^th December 2020 – Huawei today announced the implementation of its brand-new HUAWEI Health Lab in Xi’an, China. HUAWEI Health Lab researchers, engineers and developers will jointly explore the innovation and application of new sports and health technology, bringing the scientific and convenient sports experience to global consumers.

The brand-new HUAWEI Health Lab includes an experimental smart wearable product testing area and a sports health innovation area. In the experimental smart wearable product testing area, the engineers have set up more than ten reliability tests based on strict standards. All of the HUAWEI smart wearables will stand up to destructive test repeatedly. Only those products that passed the test will be introduced to the market and eventually provide services to consumers. With more than 20 professional research devices, researchers simulate multiple exercise scenarios, collect fitness and health data, and continuously optimise Huawei’s fitness and health data algorithms. In this way, all of the consumers with different physical condition can obtain the accurate fitness and health data from our wearable products.

“Smart wearables are tiny gadgets, but they bear big thoughts which guide consumers to a more scientific workout experience and a healthier life,” said Richard Yu, CEO of Huawei’s Consumer Business Group (BG). Today, Huawei’s smart wearables are among the most popular devices on the market, and as a response to consumers’ trust and loyalty, Huawei is committed to stay innovative, enhance R&D capabilities, and improve the professionalism in the field of sports and health technology to offer global consumers a scientific and healthy lifestyle.

Huawei unveils its brand-new HUAWEI Health Lab for professional enhancement

In 2020, HUAWEI launched seven smart wearables to the market. Smartwatches such as HUAWEI WATCH GT 2, HUAWEI WATCH GT 2 Pro, and HUAWEI WATCH FIT have won acclaim from global consumers for their professional fitness and health functions and product experience.

According to the market research report of IDC, a world-renowned market consulting firm, Huawei’s wrist wearables ranked No. 1 in the second quarter of 2020.

To provide global consumers with more advanced smart wearable products and ultimate fitness and health experience, Huawei’s smart wearable and fitness and health R&D team spent nine months integrating existing R&D resources and introducing new professional research devices. After re-location and planning, Huawei’s smart wearable and fitness and health R&D team has built the brand-new HUAWEI Health Lab to further enhance innovation capabilities.

Create precise algorithms and simple scientific workout experiences through complex R&D tests

The secrets to the birth of these scientific features are housed in the HUAWEI Health Lab. Over 40 researchers, developers and testers work together closely in the lab, actualising their passion for an active and healthy lifestyle with help from a wide range of specialised research equipment and innovative research methods. Behind the convenient health and fitness experience offered by Huawei wearable products, there are always complex R&D process happened within the HUAWEI Health Lab.

During the development phase of HUAWEI WATCH GT 2 Pro’s Golf Driving Range Mode, the indoor golf simulation device plays an important role. After 20,000 swings, more than 2,500 sets of professional data were collected, which algorithm engineers used to tune the algorithms so as to ensure that the feature provides the best possible experience for consumers.

In order to capture health data such as maximum oxygen uptake, running posture, heart rate and calories burnt when running, researchers at HUAWEI Health Lab has designed a core data collection system for running with the help of a foot pressure treadmill, cardio-metabolic mask, heart rate belt. optical gesture capture system and professional treadmill.

In 2020 alone, researchers have collected 10,900 hours of running data and a running mileage of around 105,000 kilometres[1]. These data are continuously verified and optimised by data algorithms to restore the actual physical state of people when they are running and are eventually applied to Huawei’s wearable products.

Multi-disciplinary research group continually advancing Huawei’s smart sports experience

“In the HUAWEI Health Lab, research equipment is not the only important element, but also researchers and their innovative research solutions,” said Rico Zhang, President of Smart Wearable and Health Product Line in Huawei Consumer Business Group (BG). HUAWEI Health Lab is staffed by researchers and developers with a wide range of professional backgrounds, spanning many areas across the spectrum of sports and human sciences. They include professionals from sports and human physiology, training and physical education, sports rehabilitation, medicine, software engineering, algorithmic engineering, bioscience engineering, material hardware, structural design and test engineering. “Together, this multi-disciplinary group of researchers and developers have combined and exchanged their expertise to create an innovative new research methodology, turning this laboratory to an innovative workshop for a healthy lifestyle and enable smartwatch to act as a wrist-bound personal trainer, helping consumers to exercise scientifically and live a healthier life.”

The first floor of the HUAWEI Health Lab is dedicated for reliability tests. Huawei’s product testing engineers reference to the national and international standards in using mechanical equipment and software to simulate extreme usage scenarios, and conduct durability tests on the hardware and software of Huawei’s wearable products.

There are hundreds of reliability tests designed by the product team. Among them, a quarter of the test items belong to the extreme durability test. For the Huawei smartwatches and bands that are going to the tests, this is undoubtedly a journey of no return. If the test fails, they will be disassembled to analyse and sent to the factory to destroy.

“In the future, Huawei will continue to increase the investment in the field of sports and health, and build another sports health laboratory in Songshan Lake, Dongguan which will collaborate closely with more than 10 of Huawei’s global science institutes, sharing R&D resources with the aim of building an innovative, industry-leading, and open Huawei sports health ecosystem. We also aim to provide consumers easy to use, professional and accurate health and fitness products,” said Rico Zhang.

With the rapid expansion of Huawei’s sports R&D facilities matching the brand’s growing repertoire of wearable devices to suit different consumer needs, the future certainly looks bright for Huawei’s Smart Wearable and Health Product Line. For more information, please visit https://consumer.huawei.com/ or contact your local representative.

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecommunications industry and is dedicated to delivering the latest technological advances to consumers around the world.

For regular updates on Huawei Consumer BG, follow us on:

Facebook: https://www.facebook.com/huaweimobile/

Twitter: https://twitter.com/HuaweiMobile

Instagram: https://www.instagram.com/huaweimobile/

YouTube: https://www.youtube.com/user/HuaweiDeviceCo

LinkedIn: https://www.linkedin.com/company/10617746/

10 December 2020/by Thomas

Running, SPORT

Technogym leads the Digital Fitness Revolution

Technogym introduces the new TECHNOGYM LIVE platform that offers a revolutionary training experience with endless content accessible live and on-demand on Technogym’s equipment consoles and through Mywellness app 5.0. Alongside Technogym’s extensive content library, users will be able to select their fitness club training content also at home

Technogym leads the Digital Fitness Revolution

JULY 28^th 2020 – Today during the Technogym Innovation Outlook the company has announced the launch of Technogym Live, a completely new and engaging training experience that allows users to enjoy live and on-demand training video content on all Technogym’s equipment consoles and on the new Mywellness app. Technogym Live is an open platform that aggregates Technogym’s proprietary content and content created by fitness clubs in order to offer end-user an unprecedented level of variety and personalization.

Thanks to Technogym Live people will be able to choose from an unprecedented content variety – trainer-led workouts, group classes, outdoor virtual training, training routines, exercises or entertainment contents – based on their personal passion, needs and aspirations: from general fitness, to group training, to athletic training programs to more health and prevention oriented programs.

The new Technogym Live console includes an extensive content library of trainer-led “Technogym Sessions”, the new on-demand digital one on one workouts available across all cardio products. The library includes training videos – with different durations and training focus – led by sought after trainers from London, New York, Milan and Los Angeles. End-user can access today Technogym Sessions in English, Italian and Spanish. In the near future new languages and new trainers will be added, as the library will be continuously updated with fresh content to offer people variety and motivation.

Technogym Sessions are organized in series of 6, each with a specific goal: lose weight, building stamina, etc. Additionally, users can try Routines, a series of easy to follow and guided drills with specific targets and workload. For users that like straightforward goal oriented training Exercises is the right option: workouts based on distance, calories or time. Outdoor Virtual Trainings give people the possibility to immerse themselves in the most iconic and exotic destinations in the world. Finally, Technogym Live console offers endless Entertainment options that include TV channels, social media, Netflix and a wide range of gaming and news-based apps.

Within such a variety of options and content, Technogym Coach – the first artificial intelligence applied to fitness – will help end-users to truly personalizes their training experience. Technogym Coach manages their data and guides them, day by day, by suggesting different training options based on their very personal passions, needs and tastes.Technogym live also offers fitness clubs or trainers the possibility to create their own digital content – live or on-demand classes – and stream them to their members at home (or wherever they are) thanks to the newly released Mywellness App 5.0. This allows users to connect ever from home to their favorite fitness club programs and trainers.

“Technogym Live is a unique and revolutionary training experience that offer users the possibility to access engaging and personalized training contents at the gym, at home and on the go” said Nerio Alessandri, Technogym’s Founder and CEO “Over the last 35 years, innovation has been a key priority for TECHNOGYM to make the entire fitness and wellness industry grow. Thanks to its completely new user experience, Technogym Live will provide fitness clubs an innovative tool to innovate their business model and offer their programs and services to members also at home”.

4 August 2020/by Thomas

AUDIO | VIDEO, Bang & Olufsen, BRANDS, Headphones, Running, SPORT

BANG & OLUFSEN + ON RUNNING BEOPLAY E8 SPORT WIRELESS EARPHONES

July 2020, Zurich – Switzerland & Struer – Denmark. Shared design philosophies and a fascination for deepening human experiences brought On and Bang & Olufsen together: running and music are fundamental ways for us to experience the world. Today sees the release of the ultimate running kit: On’s latest elite-level competition shoe, the Cloudboom, alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.

Bang & Olufsen + On Running Beoplay E8 Sport Wireless Earphones

Swiss sports brand On and Danish luxury audio brand Bang & Olufsen join forces to create the ultimate running kit.

The Cloudboom is On’s ultimate competition shoe. Created with elite athlete input, it is everything you need for your fastest marathon ever. A twin CloudTec® cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard™ to kick right through the 42.2/26.2. The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimised traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.

“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance – a principle we share with Bang & Olufsen.”

Bang & Olufsen’s Beoplay E8 Sport On Edition earphones are housed in a compact wireless charging case that blends performance driven materials from the sports Press release – for publication from July 16th, 2020 universe, such as rubber and textured silicone, with strong and corrosion resistant anodised aluminum – a Bang & Olufsen trademark for more than 50 years. Intricate
design details such as a ridged gripped detail on the earphones helps adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger. This special edition features both Bang & Olufsen’s and On’s minimalist logos, highlighted by colour contrasting aluminum rings and a cloud pattern, seamlessly blending design and tech.

“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says Bang & Olufsen VP of Product Management Christoffer Poulsen.

Harnessing the power of sound: the sound of unstoppable To enhance this collaboration, On and Bang & Olufsen have crafted a complete 8D
immersive experience to be discovered here.

Cloudboom will be available on www-on-running.com and at selected retail partners starting July 16th 2020 at 199,95€.
Released in very limited quantities, Beoplay E8 Sport On Edition will be available on

www.on-running.com, www.bang-olufsen.com and in selected Bang & Olufsen stores on July 16th 2020 at 350€.

ABOUT On
Based in Zurich, Portland, Berlin, Yokohama and Shanghai, On has taken the athletic footwear market by storm. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its award-winning CloudTec® technology. As a result, On is attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan. A few months ago, Roger Federer joined the founders of the young sports brand to shape its future. As a true partner, he is currently helping in overseeing product development, marketing and fan experiences as well as the athlete spirit of On’s high-performing culture.

On’s CloudTec® sole is patented worldwide. Ten years after market launch, On is available at more than 6,000 retailers and over 55 countries in Europe, North America, South America and Asia-Pacific.

ABOUT BANG & OLUFSEN
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bangolufsen.com and in select retailers. The company employs approximately 700 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ

1 August 2020/by Thomas

Bicycle, Football, Golf, Health, HEALTHCARE, Nautical, Running, SPORT

HOW DOES AIROFIT WORK?

Airofit generates resistance on your respiratory muscles – primarily the diaphragm and the intercostal muscles. This causes fatigue, which is then overcompensated by muscle tissue growth, making your breathing muscles faster, stronger and more efficient – just like any other muscle group.

HOW DOES AIROFIT WORK?

See how we turn proven breathing techniques into a data-driven training solution.

THE BASICS

Of all the body’s muscle groups, the ones with the power to make a fast difference for performance are the respiratory muscles – simply because we usually don’t train them.

Together with breathing experts like Mike Maric, we have developed a range of breathing exercises that focus on different areas of your breathing to ensure you are able to unlock your full physical potential.

SEE HOW BREATHING TRAINING AFFECTS CROSSFIT PERFORMANCE

THE BREATHING TRAINER

Your Airofit breathing trainer provides adjustable airflow resistance, making your respiratory muscles work overtime. Depending on the selected training program, duration and intensity, you will be able to select the most appropriate resistance level.

Airofit’s E-unit contains pressure sensors and a Bluetooth transmitter. This allows us to measure your breathing patterns and visualize them on your phone via the Airofit Sport mobile app.

THE MOBILE APP

Airofit has combined respiratory training with the latest technology by connecting the trainer to your smartphone.

Since all training is designed to be done separately form physical activity, your phone guides you through all exercises.

The app acts as a virtual breathing coach, giving you live feedback and ensuring all exercises are performed correctly since you see the level of your compliance. The access to your training data gives an overview of your progress over time.

www.airofit.com

15 July 2020/by Thomas