Introducing the New InsideTracker Mobile App — Pioneering the Next Generation of Personalized Human Performance

It’s here. It’s arrived—the new InsideTracker mobile app.

After years of spirited debates, thousands of hours of scientific research, and countless iterations of designs, we are very proud to announce the achievement of a significant milestone for InsideTracker – the launch of our new iOS mobile app.

Now, InsideTracker customers can experience a new pinnacle of potential, personalization, and performance from your ultra-personalized nutrition system.

With this first of its kind, customer-exclusive app, you can now integrate real-time physiomarker data from your fitness tracker with your existing blood and DNA biomarker data. This unprecedented combination of Blood + DNA + Fitness Tracking data adds an exponential level of precision and customization to your InsideTracker Action Plan.

Fundamentally, it’s a simple equation with profound results. The more data you put into it, the more impact you get out of it.

Finally, a real-time and complete picture of your health and wellness

When we set about to design this new app from the ground up, we knew we had an ambitious task ahead of us, but one that would successfully realize our company vision. Integrate more and more scientifically proven biometric data inputs to deliver real-time, holistic health & wellness insights.

As a super performer, conscious achiever, and longevity seeker, you are actively looking to not only add more fidelity and deeper insights to your plans but also centralize all the growing and disparate sources of quantified data about your bodies. You wanted to measure more precisely, see more clearly, and act more confidently. In the end, understand the relationship, causation, and correlation between these different data points. You spoke, we listened, and it is here!

Additionally, as we dug deeper, our team of InsideTracker behavioral scientists unearthed more insights to inspire and inform our approach.

Building new habits that stick is a tall order for anyone. You must understand conceptually and intellectually “how” to get it done and be inspired, maintain & sustain, and have a systematic routine if you want to make progress in your health journey. The seeming complexity of orchestrating all these elements to drive desired behavior change can be overwhelming all on your own. And while you may have the goal in mind (e.g., strength, endurance, healthy aging), it can seem out of reach to visualize and realize the steps needed to reach that goal.

But with any challenges or speed bumps that come our way, we see opportunity. So we set about to create an elegant, mobile-first solution that addresses these problems head-on and puts the inherent power of InsideTracker right at your fingertips.

The app was created around a simple idea – provide limitless access to your health and wellness data, helping to keep you on track and build the sound habits you need to reach your health & wellness goals.

A host of brand new features were purpose-designed to provide a clearer & comprehensive picture of your health profile, real-time & immediate feedback, and put more customization & control in your hands.

Fitness tracking integration = more precision and personalization

We know that you, our insatiably curious InsideTracker customers, are measuring more and more data from a growing set of sources such as blood, DNA, and physiological biomarkers.

While all of these tell valuable, in-depth, and nuanced stories about what’s going on inside your body, the truth is they come at different times and frequencies.

Blood reflects what’s going on right now, but it’s just not practical or realistic to test daily. DNA can reveal your body’s potential for certain wellness traits, but your genetic blueprint is stable, unchanging and testing is genuinely only a once in a lifetime occasion. Physiological data, such as resting heart rate and sleep, provide motivating reminders of your daily activity and help monitor regular progress, but don’t effectively translate that data to simple, tangible, and effective “So now what?” actions.

The InsideTracker mobile app’s inherent power is its capability to make the whole truly greater than the sum of these individual parts. The simple act of adding fitness tracking data to your blood and genetic biomarkers unlocks never-before-seen dimensions of your InsideTracker Action Plan. Blood biomarkers now come with genetic and physiological insights. Our trusted, science-backed recommendations to improve your blood biomarkers now show how they will help you physiological markers and how your genetics impact both of them.

Sync your Fitbit to InsideTracker to automatically update your latest data, and you are on your way to seeing inside yourself from an entirely new perspective. A note to “other” fitness tracker fans. Yes, we are launching with Fitbit; however, Garmin and Apple Health integrations are next in line coming in early 2021, and more devices in the queue.

Daily and continuous optimization

At the heart of the new InsideTracker iOS app is the PULSE. This dynamic dashboard home base of the app integrates your daily Action Plan with your existing habits. It helps you visualize and plot your InsideTracker recommendations with easy guidance on how and when to incorporate them throughout your day.

These daily readings also feed into your WELLNESS SCORE, a newly calculated metric exclusive to our app that provides a daily snapshot of your progress towards optimizing your body. As you log actions according to your plan and change key physiological markers, you can track and monitor these changes reflected in your Wellness Score. InsideTracker’s data science team designed this proprietary algorithm to apply relative weight to critical changes and actions. Optimizations in your blood biomarkers will have a relatively more substantial effect on your Wellness Score. In contrast, improvements in physiological markers or daily check-ins on your Action Plan will have a somewhat smaller effect. Be sure to monitor your improvements because even those little changes in your Wellness Score will fuel feelings of reward and positively motivate you towards your goals.

And finally, you’ll get hyper-targeted PROTIPS to keep you on track towards your goals. Delivered daily, these nuggets of wisdom are a single, easy to follow, laser-focused recommendation that will have the most significant impact on improving your performance. Currently, PROTIPS are based on simple physiological recommendations, but soon we will be expanding PROTIPS to include nutrition and blood biomarker-based guidance.

More customization and control

InsideTracker’s behavioral science team was hard at work once again, reimagining the levels of flexibility, customization, and control you have over your InsideTracker Action Plan.

Go ahead and start by picking your goal. With thirteen (13) different goals to choose from, you can select the one you want to focus on, and we’ll help guide you to success. Because your body is dynamic, feel free to change your goal at any time.

New to the mobile app, you can now pick an Action Plan approach that fits your style. Do you want to build healthy habits one small step at a time? Choose the “Focused” approach to steadily zone in on your single highest-impact area. Or do you want to maximize your potential with a multi-step plan and make significant progress ASAP? Then choose “Strive” to fast track your plan by hyper-focusing on the top five highest-impact recommendations.

If it feels like there are too many recommendations, then go ahead and remove some. If you feel the spark to take on a few more, go ahead and add some. We put the power in your hands to design your own personal Action Plan’s pace, style, and robustness.

All of this customization culminates in another new key metric, the IMPACT SCORE. Your Impact Score shows you the strength and effectiveness of each recommendation specifically for you, guiding you to select the best habits to follow. The higher the score, the more influential the recommendation. The Impact Score is based on the number of biomarkers impacted by this recommendation, the strength of the science behind it, and the biomarkers’ importance to your goals.

Note that once you have successfully created your Action Plan on the new InsideTracker mobile app, we encourage you to look forward, not backward, because your Action Plan will now only live in your pocket where it rightfully belongs. Additionally, the new data provided by the app’s exclusive WELLNESS SCORE and IMPACT SCORE has created a dramatically improved Action Plan experience with deeper insights and more accountability.

Buy Ultimate + DNA Kit at 25% off— receive a free Fitbit!

he journey is just the beginning

Like your own exploration of personal performance and health & wellness, our commitment to being a beacon of truth in a murky world of misinformation is continuous.

A massive thank you goes out to all the designers, developers, creatives, and scientists whose hard work and dedication developed this novel experience specifically for you.

But more importantly, a huge thank you goes out to you, our intrepid truth-seekers, who inspired us to push the boundaries of possibilities and create something truly novel that has never been seen before.

With open arms, we invite you to join us in the next phase of this revolution and realize your body’s true potential for longer, healthier life.

  • The InsideTracker mobile app integrates data from blood, DNA, and fitness trackers to give you a real-time, holistic snapshot of your health & wellness.
  • New daily, actionable ProTips using your body’s real-time data will be delivered via the InsideTracker mobile app to help you stay on track every day of the week.
  • New Wellness Score provides an instant, digestible view of your progress towards your health and wellness goals.
  • New Impact Scores quantify each recommendation’s effectiveness on improving your biomarkers—specific to your body and goals.
  • The InsideTracker Action Plan that’s always been your guide has been redesigned. Fully customize it, create an approach and style that meets your needs—and have it with you in your pocket at every turn.
  • Currently, the InsideTracker mobile app is available on any iOS device. We are actively developing the Android version for launch in 2021.

 

Adds to Existing $57.9M IDIQ Contract for Sustainment Activity across All FLIR Unmanned Ground Systems

ARLINGTON, Va., January 26, 2021 ― FLIR Systems, Inc. (NASDAQ: FLIR) announced it has received an additional $30.1 million contract from the United States (U.S.) Army for sustainment efforts tied in part to the service’s Man Transportable Robotic System Increment II (MTRS Inc. II) and Common Robotic System-Heavy (CRS-H) ground robot programs. The award raises the maximum value on the company’s existing Indefinite Delivery, Indefinite Quantity (IDIQ) contract to $88 million, covering maintenance, parts and overall sustainment support for the entire FLIR unmanned ground systems family of small, medium and large robots used by the Army.

“We’re proud to be supporting the U.S. Army on two vital programs of record designed to confront a new generation of threats on the battlefield,” said Tom Frost, VP for Unmanned Ground Systems in the Unmanned and Integrated Solutions business at FLIR. “From the Kobra™ and Centaur® platforms to our smaller PackBot® and FirstLook® robots, we are well positioned to provide high-quality, cost-effective sustainment efforts over these systems’ lifespan and deliver lifesaving robotic technology to America’s warfighters.”

In 2019, the Army selected the FLIR Kobra robot as its CRS-H platform. The five-year production contract is worth up to $109 million to build upwards of 350 unmanned ground vehicles. In November, the Army announced it had begun fielding CRS-H. Explosive Ordnance Disposal (EOD) teams will use the system to perform a range of missions, such as disarming vehicle-borne improvised explosive devices and other heavy-duty jobs. Modular payloads can be added for chemical, biological, radiological and nuclear (CBRN) detection and other tasks.

In 2017, the Army selected the medium-sized Centaur robot as its MTRS Inc. II solution. FLIR is delivering systems under that multi-year program of record, valued at more than $150 million upon award, including options. Since then, other U.S. military branches have opted to deploy Centaur as well.

Over the last year, FLIR has announced multiple orders totaling nearly $100 million for more than 750 Centaur unmanned ground systems from the Army, Air Force, Navy, and Marine Corps. In addition to its use for bomb disposal efforts, Centaur operators can quickly attach different sensors and payloads to the robot to address other missions, including CBRN threats.

For more on FLIR Unmanned Ground Systems platforms, visit www.flir.com/UIS/UGS.

About FLIR Systems, Inc.

Founded in 1978, FLIR Systems is a world-leading technology company focused on intelligent sensing solutions for defense and industrial applications. Our vision is to be “The World’s Sixth Sense,” creating and advancing technologies to help professionals make better, faster decisions that save lives and livelihoods. For more information, please visit www.flir.com and follow @flir.

Semiconductor Industry Applauds NDAA Enactment, Urges Full Funding for Semiconductor Manufacturing and Research Provisions

WASHINGTON—Jan., 2021—The Semiconductor Industry Association (SIA) today applauded Congress for enacting the National Defense Authorization Act (NDAA), legislation that includes Title XCIX, “Creating Helpful Incentives to Produce Semiconductors for America,” which authorizes federal incentives to promote semiconductor manufacturing and federal investments in semiconductor research. SIA represents 98 percent of the U.S. semiconductor industry by revenue and nearly two-thirds of non-U.S. chip firms.

“Enactment of the NDAA will help propel U.S. economic growth and cement America’s position at the forefront of semiconductor innovation, which is critical to the game-changing technologies of today and the future,” said Bob Bruggeworth, President, CEO, and Director of Qorvo and SIA Chair. “The next step is for leaders in Washington to fully fund the NDAA’s domestic chip manufacturing incentives and research initiatives. Doing so will make America one of the world’s most attractive places to produce this foundational technology.”

The provisions authorized by the NDAA must still be funded through appropriations made by Congress. SIA and the Boston Consulting Group released a study in September finding robust federal incentives for domestic semiconductor manufacturing would reverse the decades-long trajectory of declining chip production in America and create as many as 19 major semiconductor manufacturing facilities, or fabs, and 70,000 high-paying jobs in the U.S. over the next 10 years. A separate SIA report released in June found federal funding for semiconductor research generates an outstanding return on investment for taxpayers, with each additional dollar invested adding $16.50 to U.S. gross domestic product.

“The semiconductor provisions in the NDAA will strengthen the U.S. economy, our national security, and our leadership in chips and the many technologies they enable,” said John Neuffer, SIA president and CEO. “We applaud the leadership and dedication of the provisions’ champions in Congress, a bipartisan group led by Sens. Cornyn, Warner, Cotton, and Schumer in the Senate and Reps. Matsui and McCaul in the House. Now it’s critical for leaders in Washington to put these provisions into action by fully funding them, and we stand ready to work with policymakers to make that a reality.”

# # #

About SIA
The Semiconductor Industry Association (SIA) is the voice of the semiconductor industry, one of America’s top export industries and a key driver of America’s economic strength, national security, and global competitiveness. Semiconductors – the tiny chips that enable modern technologies – power incredible products and services that have transformed our lives and our economy. The semiconductor industry directly employs nearly a quarter of a million workers in the United States, and U.S. semiconductor company sales totaled $193 billion in 2019. represents 98 percent of the U.S. semiconductor industry by revenue and nearly two-thirds of non-U.S. chip firms. Through this coalition, SIA seeks to strengthen leadership of semiconductor manufacturing, design, and research by working with Congress, the Administration, and key industry stakeholders around the world to encourage policies that fuel innovation, propel business, and drive international competition. Learn more at www.semiconductors.org.

CES 2021 Opens with Innovation and Technologies for a Better Future –

Gary Shapiro, president and CEO

The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.
CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-pack

    CES 2021 Opens with Innovation and Technologies for a Better Future


    Arlington, VA — Jan 12, 2021
    The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

    CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

    “Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

    Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

    Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

    • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
    • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
    • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
    • Hisense: Announced the 2021 TriChroma Laser TV line.
    • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
    • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
    • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
    • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
    • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
    • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
    • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
    • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
    • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
    • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
    • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
    • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
    • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
    • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
    • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

    CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

    CES 2021 is taking place Jan. 11-14.

    • Jan. 12-13: Exhibitor showcase and conference programming.
    • Jan. 14: CES Partner Programming.
    • Access the digital venue and on demand content through Feb. 15, 2021.

    Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

    Press Contac

    aging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.

  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

s for a Better Future


Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac


Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

EQS with unique MBUX Hyperscreen: the big in-car cinema: An assistant for the driver and front passenger who is constantly learning, thanks to artificial intelligence

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Visually impressive, radically easy to operate and extremely eager to learn: the MBUX Hyperscreen is one of the highlights in the EQS.  It represents the emotional intelligence of the all-electric upper-class model: The large, curved screen unit stretches almost the entire width from the left to the right A-pillar. In addition to its sheer size, the high-quality, detail-loving design also provides a “wow” effect. This aesthetic high-tech look is the emotional dimension of the MBUX hyperscreen. Added to this is artificial intelligence (AI): With software capable of learning, the display and operating concept adapts completely to its user and makes personalised suggestions for numerous infotainment, comfort and vehicle functions. Thanks to the so-called zero layer, the user does not have to scroll through submenus or give voice commands. The most important applications are always offered in a situational and contextual way at the top level in view. In this way, numerous operating steps are taken away from the EQS driver. And not only him: The MBUX Hyperscreen is also an attentive assistant for the passenger. It receives its own display and operating area.

MBUX (Mercedes-Benz User Experience) has radically simplified the operation of a Mercedes-Benz. Unveiled in 2018 in the current A-Class, there are now more than 1.8 million Mercedes-Benz passenger cars equipped with it on the roads worldwide. The Van division is also relying on MBUX. A few months ago the second generation of this learn-capable system debuted in the new S-Class. The next big step now follows in the form of the new EQS and the optionally available MBUX Hyperscreen.

“With our MBUX Hyperscreen, a design vision becomes reality” says Gorden Wagener, Chief Design Officer Daimler Group. “We merge technology with design in a fascinating way that offers the customer unprecedented ease of use. We love simplicity, we have reached a new level of MBUX.”

“The MBUX Hyperscreen is both the brain and nervous system of the car”, says Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO. “The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalised infotainment and operating offering before the occupant even has to click or scroll anywhere.”

Electrifying appearance with emotional visualization

The MBUX Hyperscreen is an example of digital/analogue design fusion: several displays appear to blend seamlessly, resulting in an impressive, curved screen band. Analogue air vents are integrated into this large digital surface to connect the digital and physical world.

The MBUX Hyperscreen is surrounded by a continuous plastic front frame. Its visible part is painted in an elaborate three-layer process in “Silver Shadow”. This coating system achieves a particularly high-quality surface impression due to extremely thin intermediate layers. The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float on the instrument panel.

The passenger also has its own display and operating area, which makes travel more pleasant and entertaining. With up to seven profiles, it is possible to customize the content. However, the entertainment functions of the passenger display are only available during the journey within the framework of the country-specific legal regulations. If the passenger seat is not occupied, the screen becomes a digital decorative part. In this case, animated stars, i.e. the Mercedes-Benz Pattern, are displayed.

For a particularly brilliant image, OLED technology is used in central and passenger displays. This is where the individual image points are self-luminous; non-controlled image pixels remain switched off, which means that they appear deep black. The active OLED pixels, on the other hand, radiate with high color brilliance, resulting in high contrast values, regardless of the angle of view and the lighting conditions.

This electrifying display appearance goes hand in hand with emotionally appealing visualisation. All the graphics are styled in a new blue/orange colour scheme throughout. The classic cockpit display with two circular instruments has been reinterpreted with a digital laser sword in a glass lens.

Thanks to its clear screen design with anchor points, the MBUX Hyperscreen is intuitive and easy to operate. An example of this is the display style EV mode. Important functions of the electric drive such as boost or recuperation are visualized in a new way, with a spatially moving clasp, and thus made tangible. A lens-shaped object moves between these clamps. It follows gravity and thus depicts the G-Force forces impressively and emotionally.

Personalised suggestions with the aid of artificial intelligence

Infotainment systems offer numerous and comprehensive functions. Several operating steps are often required to control them. In order to further reduce these interaction steps, Mercedes-Benz has developed a user interface with context-sensitive awareness with the help of artificial intelligence.

The MBUX system proactively displays the right functions at the right time for the user, supported by artificial intelligence (see below for examples). The context-sensitive awareness is constantly optimised by changes in the surroundings and user behaviour. The so-called zero-layer provides the user at the top level of the MBUX information architecture with dynamic, aggregated content from the entire MBUX system and related services.

Mercedes-Benz has investigated the usage behaviour of the first MBUX generation. Most of the use cases fall in the Navigation, Radio/Media and Telephony categories the navigation application is therefore always at the center of the screen unit with full functionality.

Over 20 further functions – from the active massage programme through the birthday reminder, to the suggestion for the to-do list – are automatically offered with the aid of artificial intelligence when they are relevant to the customer. “Magic Modules” is the in-house name the developers have given to these suggestion modules, which are shown on the zero-layer.

Here are four use cases. The user can accept or reject the respective suggestion with just one click:

  • If you always call a certain friend on the way home on Tuesday evenings, you will be asked to make a corresponding call on that day of the week and at this time of day. A business card with its contact information appears, and – if stored – its image appears. All MBUX suggestions are linked to the user’s profile. If someone else drives the EQS on a Tuesday night, this recommendation is not made – or there is another, depending on the preferences of the other user.
  • If the EQS driver regularly uses the massage function according to the hot stone principle in winter, the system learns and automatically suggests the comfort function in wintry temperatures.
  • If the user regularly switches on the heating of the steering wheel and other surfaces for seat heating, for example, this is suggested to him as soon as he presses the seat heating.
  • The chassis of the EQS can be lifted to provide more ground clearance. A useful function for steep garage entrances or sleep policemen. MBUX remembers the GPS position at which the user made use of the “Vehicle Lift-Up” function. If the vehicle approaches the GPS position again, MBUX independently proposes to lift the EQS.

Interesting facts & figures

With the MBUX Hyperscreen, several displays appear to merge seamlessly, resulting in an impressive 141-centimetre wide and curved screen band. The area that passengers can experience is 2,432.11 cm2.

The large glass cover display is curved three-dimensionally in the moulding process at temperatures of approx. 650°C. This process allows a distortion-free view of the display unit across the entire width of the vehicle, irrespective of the display cover radius.

To get to the most important applications, the user must scroll through 0 menu levels. That’s why Mercedes-Benz calls this zero layer.

There are a total of 12 actuators beneath the touchscreen for haptic feedback during operation. If the finger touches certain points there, they trigger a tangible vibration in the cover plate.

Two coatings of the cover plate reduce reflections and make cleaning easier. The curved glass itself consists of particularly scratch-resistant aluminium silicate.

The safety measures include predetermined breaking points alongside the side outlet openings as well as five holders which can yield in a targeted manner in a crash thanks to their honeycomb structure.

8 CPU cores, 24-gigabyte RAM and 46.4 GB per second RAM memory bandwidth are some of the MBUX technical specifications.

With the measurement data of a 1 multifunction camera and also 1 light sensor the brightness of the screen is adapted to the ambient conditions.

With up to seven profiles, the display section can be individualised for the front passenger.

FLIR Systems Introduces Raymarine YachtSense

Premium, Scalable, and Modular Digital Control Solution Engineered for Integral Automation and Elegant Control of Modern Vessel Systems

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ARLINGTON, Va.–(BUSINESS WIRE)–Dec. 2020– FLIR Systems, Inc. (NASDAQ: FLIR) announced today Raymarine YachtSense, an advanced digital control system affording total command and complete awareness of a vessel’s electrical systems. The modular nature of the YachtSense system redefines the future of vessel automation for boat builders and technical installers. Engineered for reliability, flexibility, and ease-of-use, YachtSense offers scalable, customizable and failsafe marine automation through intuitive control of onboard systems via any Raymarine Axiom® multifunction display.

Raymarine YachtSense technology brings home automation-like capabilities to luxury boats by replacing physical switches with touch screens controls integrated into Raymarine’s Axiom marine navigation systems. (Photo: Business Wire)

YachtSense employs a unique, modular architecture that allows boat builders the freedom to design and standardize digital control solutions that are scalable across their entire model range. Each YachtSense system begins with the YachtSense Master Module and Power Supply Module and is completed with a combination of additional multi-channel signal modules. These individual modules interface with specific types of onboard devices and systems – from lighting, pumps, windlass, swim platforms and entertainment systems to climate control, generators, and other on-vessel mechanical systems.

YachtSense’s customized Axiom user interface options empower marine manufacturers and installers to create modern and elegant vessel automation solutions. These give captains total control of every onboard system with simple, touchscreen operation from any Axiom mutlifunction display.

“YachtSense is the new standard in premium digital control solution for today’s most sophisticated vessels,” says Gregoire Outters, General Manager for the Raymarine brand at FLIR Systems. “Our smart, modular and expandable system gives total freedom to boat builders to design ultra-reliable and highly tailored solutions that best meet the individual needs of their specific vessels and customers.”

Engineered for complete peace-of-mind during the unexpected, YachtSense delivers three levels of electrical redundancy. Master Modules feature an integrated keypad for manual override, as well as an LCD for system diagnostics. All YachtSense modules are housed in rugged IPX6 waterproof enclosures and are backed by a three-year warranty.

YachtSense is being unveiled and demonstrated during this week’s METSTRADE Connect online event. Boat builders and integrators are invited to learn more about Raymarine YachtSense by visiting www.raymarine.com/yachtsense. High-resolution images are available for download at https://flir.box.com/v/Raymarine-YachtSense.

About FLIR Systems, Inc.

Founded in 1978, FLIR Systems is a world-leading technology company focused on intelligent sensing solutions for defense, industrial, and commercial applications. Our vision is to be “The World’s Sixth Sense,” creating technologies to help professionals make better, faster decisions that save lives and livelihoods. For more information, please visit www.flir.com and follow @flir.

About the Raymarine brand

Raymarine, a FLIR Systems brand, makes high-performance marine electronics for the recreational boating and light commercial marine markets. With a legacy of marine navigation technology spanning over 80 years, Raymarine products are renowned today for their ease-of-use, rugged design, and reliability. We are continually innovating to deliver best-in-class sensors and intelligent navigation systems – making boaters’ time on the water safer and more fun. Our range of marine electronics are available through a global network of dealers and distributors. For more information, visit www.raymarine.com

Apple Fitness+: The next era of fitness is here, and everyone’s invited

Work out any time, anywhere, with the first fitness experience built around Apple Watch

Apple Fitness+,built around Apple Watch, is available today.
Apple Fitness+, the first fitness experience built around Apple Watch, is available today, bringing inclusive and welcoming studio-style workouts to iPhone, iPad, and Apple TV so users can work out anytime, anywhere. Fitness+ intelligently and seamlessly incorporates key workout metrics users love from Apple Watch directly to iPhone, iPad, and Apple TV alongside inspiring workout content for an unparalleled, highly personalized, immersive experience, set to motivating music from the world’s top artists. Whether users are looking for a daily routine, want to try something new, know what they like to do, or are just getting started, Fitness+ offers workouts for everyone from a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, and are inspired to coach all levels, from beginners to fitness enthusiasts. All of the workouts also include a trainer demonstrating modifications, so there’s always someone to follow, no matter a user’s ability.
The Fitness+ trainers are a diverse, inclusive, and approachable team made up of people with their own unique and inspiring story.
Apple Fitness+ offers 10 different workouts types across a range of durations, including: High Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Treadmill (for running and walking), Rowing, and Mindful Cooldown — along with inspiring music from today’s top artists, thoughtfully chosen for each workout to keep users moving and motivated. For those not sure what to do on any given day, Fitness+ recommends workouts based on what they already enjoy doing so they can jump right in with something familiar, try something new, discover a new trainer, or find a workout to complement their current routine. They can also use the intuitive filter to choose the trainer, time, workout, and music to fit their mood, and in seconds, they’ll be on their way to their next great workout.
For people who are just starting out, trying a new workout type, or getting back into exercise, Absolute Beginner workouts provide expert guidance through the basics of HIIT, Strength, Core, and Yoga as an option to prepare for the weekly studio workouts.
Integration with Apple Watch, combined with the ease of discovering great workouts for all ability levels, the welcoming trainer team, motivating music, and the convenience to workout anywhere on Apple devices truly makes Fitness+, fitness for all.
Apple Fitness+ intelligently incorporates workout metrics from Apple Watch for a first-of-its-kind personalized and immersive workout experience.

The Fitness+ trainers are a diverse, inclusive, and approachable team made up of people with their own unique and inspiring story. They are specialists in their field, and are passionate about helping people achieve their fitness goals. Here’s what they are most excited about:

Jessica Skye (Yoga, Mindful Cooldown)
“We’re here to support everyone on their fitness journey. There’s no prerequisite with Fitness+, everyone’s going to be coming from a different place, and everyone is welcome here.”
Sam Sanchez (Strength, Core, Treadmill)
“Users will have a really personal experience with Fitness+. The user’s Apple Watch metrics come to life on their screen during pivotal moments in their workout, so they’re a really powerful tool for motivation and we love incorporating them into our workout design.”
Betina Gozo (Strength, Core)
“We have Absolute Beginner workouts that are focused on getting everyone moving, even if you have never worked out or are coming back from a long break. Just get your Apple Watch and the device screen that suits you best, and we will help you get started!”
Josh Crosby (Rowing)
“We bring the energy we have as a team to every workout. You will feel it when you use Fitness+: The trainer team has your back, and we want you to be successful on your health and fitness journey.”
Apple Fitness+ features a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, working together to create outstanding fitness content for everyone. From left to right: Gregg Cook (Cycling, Strength, Core, Mindful Cooldown); Ben Allen (Dance); Anja Garcia (Rowing); Molly Fox (Yoga, Strength); Kim Ngo (HIIT); Tyrell Désean (Cycling); Jessica Skye (Yoga, Mindful Cooldown); Jamie-Ray Hartshorne (HIIT, Treadmill); Emily Fayette (Cycling, Treadmill); Betina Gozo (Strength, Core); Sam Sanchez (Strength, Core, Treadmill); Kym Perfetto (Cycling); Dustin Brown (Yoga, Mindful Cooldown); Jhon Gonzalez (Dance); Sherica Holmon (Cycling); Bakari Williams (Cycling, HIIT, Core); Kyle Ardill (Strength, Core); Scott Carvin (Treadmill); Josh Crosby (Rowing); LaShawn Jones (Dance); and Amir Ekbatani (Strength, Core).
Molly Fox (Yoga, Strength)
“I love the diversity of the Fitness+ trainer team. We all come from a wide variety of backgrounds and a range of ages, so it’s my hope that everyone feels seen in the team, and that we inspire them to move with us on their path to getting healthier.”
Jamie-Ray Hartshorne (HIIT, Treadmill)
“Having your Apple Watch metrics on the screen in front of you is a game changer. As a trainer, being able to bring attention to a user’s heart rate during a tough interval, have a timer come to life for a final push, or call attention to their Activity rings in the moment provides amazing motivation from start to finish.”
Sherica Holmon (Cycling)
“With Fitness+, everyone is welcome to the party. That includes you. That is what I love about the trainer team — each one of us cares about inclusivity and ensuring everyone feels invited.”
Tyrell Désean (Cycling)
“Our diverse team weaves in all kinds of music to the workouts to inspire and motivate people to work harder and last longer than they ever thought they could. When you hear the beat drop, you can just feel the energy come off the screen. Music, combined with the metrics from Apple Watch that display onscreen, is a really unique way to help get you through the workout!”

Get Moving with Fitness+

  • Fitness+ is available as a subscription service for $9.99 (US) per month or $79.99 (US) per year,1 and Apple Watch customers will find Fitness+ in the Fitness app on iPhone, iPad, and Apple TV.
  • Fitness+ can be shared among up to six family members for the same price, making it easy for other Apple Watch users in the household to enjoy the service.
  • Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, and one month of Fitness+ is included for existing Apple Watch users.2
  • Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music,3 Apple TV+, Apple Arcade, Apple News+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
  • Customers who have purchased an Apple Watch Series 3 or later from Best Buy since September 15, 2020, will get an additional three months of Fitness+ for a total of six months free. Best Buy customers who already owned an Apple Watch Series 3 or later before September 15, 2020, and are My Best Buy members will get an additional month of Fitness+ for a total of two months free. For more information, visit corporate.bestbuy.com.
  • As part of its overall membership offering, both digitally and at its athletic resorts nationwide, premier health and wellness brand Life Time will be the first health and fitness club company in the US to offer Apple Fitness+. For more information, please visit lifetime.life.
  • Starting January 1, 2021, UnitedHealthcare will offer five additional months of Fitness+ at no additional cost for UnitedHealthcare Motion enrollees with Apple Watch, to help empower eligible program participants on their path to a healthier lifestyle. Following the extended trial, UnitedHealthcare Motion enrollees may be able to apply program incentives to cover the Fitness+ monthly subscription cost. For more information, visit: unitedhealthcaremotion.com.
  • While most Apple Fitness+ workouts don’t require special equipment, customers can now find a curated selection of fitness accessories on apple.com/apple-fitness-plus/equipment and in select stores, as well as links to some of the equipment used in the Apple Fitness+ Studio.
Regardless of where users begin a Fitness+ workout, personalized recommendations are synced across devices.

What’s Needed for Fitness+

  • Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later, or iPhone SE with watchOS 7.2 and iOS 14.3.
  • For usage with iPad, Fitness+ requires iPad Pro, iPad (5th generation or later), iPad mini 4 or later, iPad Air 2, or iPad Air (3rd generation or later), running iOS 14.3.
  • Fitness+ is supported on Apple TV 4K and Apple TV HD, with tvOS 14.3.

Where to Find Fitness+

  • For Apple Watch users, Fitness+ is a new tab in the Fitness app on iPhone.
  • The Fitness app for iPad is available to download from the App Store.
  • The Fitness app on Apple TV automatically appears once users upgrade to tvOS 14.3.
Boston Dynamics robots now know how to dance

Boston Dynamics robots now know how to dance
Over the past few years, Boston Dynamics robots have shown us what they are capable of.

If one day the robots take over the world they will dance on our graves, now also literally. Boston Dynamics, one of the most promising companies in this sector, shows us the new skills of its robots: dancing. With the song “Do You Love Me?” In the background, the three robots of the company dance for more than two minutes with surprising balance and coordination.

The video begins with Atlas (the humanoid robot) dancing in a choreography with another Atlas. Later, Spot (the robot dog) joins in to catch all eyes and finally the third Boston Dynamics robot also appears, moving on two wheels, always maintaining balance. It’s time to enjoy the video:

Boston Dynamics robots now know how to dance

Boston Dynamics robots now know how to dance

The truth is that it is not the first time that Boston Dynamics shows one of its contraptions dancing. Two years ago we saw Spot dancing ‘Uptown Funk’. We also saw him dance in a stadium recently. However, in this video, the abilities of the three robots to jump, stay on one leg and swing smoothly without losing their balance at any time, are appreciated in all their splendor. Atlas, as much as we weigh, dances better than many of us.

All of this has served to show that there is a promising future in this field. However, at the same time there has also been another curious situation: the company has changed ownership three times. It was first acquired by Google, then sold to SoftBank and has recently become part of Hyundai.

At the moment Boston Dynamics has put Spot up for sale and it is already used in real environments such as by the police, architecture studies or in medicine. Atlas and Handle (the bipedal robot) are still under development and are only prototypes.

 

Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
Cupertino, California — Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”

Custom Acoustic Design

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.

Breakthrough Listening Experience

AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
  • Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
  • Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
  • Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
  • Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.

The Magic of AirPods

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.

Battery and Performance

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.2
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.

Additional Features

  • Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
  • Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.3
  • Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
  • AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
  • AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
  • AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
  • Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
  • With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.

Pixel 4a (5G) and Pixel 5 pack 5G speeds and so much more

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Pixel 4a (5G) and Pixel 5 are here, packing more helpful Google features into phones backed by the power and speeds of 5G1. From Google’s latest AI and Assistant features, to the biggest ever batteries we’ve put in a Pixel, to industry-leading camera features, Pixel 4a (5G) and Pixel 5 join our much loved Pixel 4a in providing more help at a more helpful price.

5G speeds at affordable prices

5G is the latest in mobile technology, bringing fast download and streaming speeds to users around the world. Whether you’re downloading the latest movie2, listening to your favorite music on YouTube Music, catching up on podcasts with Google Podcasts or playing a game on Stadia, Pixel 4a (5G) and Pixel 5 will provide you with fast speeds1.

YouTube, YouTube Music and Google Podcasts on Pixel 4a (5G) and Pixel 5 also give you access to the content you want when you don’t have connectivity by pre-downloading content via 5G when you don’t have WiFi connectivity1.  For more information go to g.co/musicdownloads.

New camera, new lenses—same great photos

Ask any Pixel owner and they’ll tell you: Pixels take great photos. Pixel 4a (5G) and Pixel 5 are no exception. These phones bring Pixel’s industry-leading photography features to the next level.

  • Ultrawide lens for ultra awesome shots: With a new ultrawide lens alongside the standard rear camera, you’ll be able to capture the whole scene. And thanks to Google’s software magic, the latest Pixels still get our Super Res Zoom. So whether you’re zooming in or zooming out, you get sharp details and breathtaking images.
  • Better videos with Cinematic Pan: Pixel 4a (5G) and Pixel 5 come with Cinematic Pan, which gives your videos a professional look with ultrasmooth panning that’s inspired by the equipment Hollywood directors use.
  • Night Sight in Portrait Mode: Night Sight currently gives you the ability to capture amazing low-light photos—and even the Milky Way with astrophotography. Now, these phones bring the power of Night Sight into Portrait Mode to capture beautifully blurred backgrounds in Portraits even in extremely low light.
  • Portrait Light: Portrait Mode on the Pixel 4a (5G) and Pixel 5 lets you capture beautiful portraits that focus on your subject as the background fades into an artful blur. If the lighting isn’t right, your Pixel can drop in extra light to illuminate your subjects.
  • New editor in Google Photos: Even after you’ve captured your portrait, Google Photos can help you add studio-quality light to your portraits of people with Portrait Light, in the new, more helpful Google Photos editor.

Save time with Hold for Me

Pixel has even more helpful features to save you time thanks to Google Assistant. Every month, Call Screen helps people with more than 25 million calls, saving people 2 million minutes, and Duplex helps users with a variety of phone tasks including reservations and getting business information.

Now, with a preview of Hold for Me on Pixel 4a (5G) and Pixel 5 in the U.S., Google Assistant can wait on the line for you whenever you call a toll-free number and a business puts you on hold. Built on the smarts of Duplex and Call Screen, this new feature lets you go back to enjoying the things that matter to you, and Google Assistant will notify you once someone is on the line and ready to talk. And Hold for Me works on your device, so the entire call is private to you. Goodbye endless hold music, hello more free time.

Animated GIF showing Hold for Me on a screen, with Google Assistant waiting on hold. Assistant puts the text "Don't hang up, someone's talking to you" on the screen, and a button with the option to "Return to call" lights up in green.

Stay connected and entertained with Duo

To make it easier and more enjoyable to stay connected to the most important people in your life, the new HD screen sharing in Duo video calls lets you and a friend watch the same video, cheer on your favorite teams together and even plan activities—all while being thousands of miles apart. And coming soon with Duo Family HD mode, you’ll be able to keep kids entertained and engaged with new interactive tools, like coloring over backgrounds, while you video chat.

Image shows two young men using Duo to video call, and sharing videos their each watching on their screens so they can watch together in the call.

A smarter way to record and share audio

Last yearRecorder made audio recording smarter, with real-time transcriptions and the power of search. Now, Recorder makes it even easier to share your favorite audio moments. Since Recorder automatically transcribes every recording, now you can use those transcripts to edit the audio too. Just highlight a sentence to crop or remove its corresponding audio.

Animated GIF showing the Recorder app highlighting transcripted text from a recorded call.

Once you have something you want others to hear—say a quote from an interview or a new song idea—you can generate a video clip to make sharing your audio easier. To improve searching through your transcripts, smart scrolling will  automatically mark important words in longer transcripts so you can quickly jump to the sections you’re looking for as you scroll. But most helpful of all? Recorder still works without an internet connection, so you can transcribe, search and edit from anywhere, anytime.

The biggest Pixel batteries ever

Pixel 4a (5G) and Pixel 5 also have all-day batteries that can last up to 48 hours with Extreme Battery Saver3. This mode automatically limits active apps to just the essentials and lets you choose additional apps you want to keep on.

And now, the specs

Like all Pixel devices, security and safety are paramount in Pixel 4a (5G) and Pixel 5. Both devices come with our TitanTM M security chip to help keep your on-device data safe and secure, and both phones will get three years of software and security updates. Pixel’s security features received a perfect score on a recent analyst scorecard4.

Plus, Pixel 5 is designed with the environment in mind; we used 100 percent recycled aluminum in the back housing enclosure to reduce its carbon footprint

When you purchase a Pixel 4a (5G) or Pixel 5, you’ll also get Stadia and YouTube Premium trial for three months, 100 GB of storage with Google One for three months and Google Play Pass and Gold/Silver Status on Play Points. See g.co/pixel/4a5Goffers or g.co/pixel/5offers, as applicable, for more details.

Pixel 4a (5G) will be available in Japan on Oct. 15 and eight other countries starting in November. Pixel 5 will be available in eight countries starting Oct. 15, and in the U.S. and Canada starting Oct. 29.

Looking for the Pixel that’s right for you? Head to the Google Store now.

Image shows a comparison chart comparing the Pixel 5, Pixel 4a with 5G and Pixel 4.

1 Requires a 5G data plan (sold separately). 5G service and roaming not available on all carrier networks or in all areas. Contact carrier for details about current 5G network performance, compatibility and availability. Phone connects to 5G networks but 5G service, speed and performance depend on many factors including, but not limited to, carrier network capabilities, device configuration and capabilities, network traffic, location, signal strength and signal obstruction. Actual results may vary. Some features not available in all areas. Data rates may apply. See g.co/pixel/networkinfo for info.

2 Download speed claims based on testing videos from three streaming platforms. Average download time was less than 60 seconds. File sizes varied between 449MB and 1.3GB. Download speed depends upon many factors, such as file size, content provider and network connection. Testing conducted in an internal 5G network lab and on pre-production hardware in California in July/August 2020. Actual download speeds may be slower.

3 For “all day”: Maximum battery life based on testing using a mix of talk, data, standby and use of other features. Testing conducted on two major carrier networks using Sub-6 GHz non-standalone 5G (ENDC) connectivity. For “Up to 48 hours”: Maximum battery life based on testing using a mix of talk, data, standby and use of limited other features that are default in Extreme Battery Saver mode (which disables various features including 5G connectivity). Testing conducted on two major carrier networks. For both claims: Pixel 4a (5G) and Pixel 5 battery testing conducted by a third party in California in mid-2020 on pre-production hardware and software using default settings, except that, for the “up to 48 hour claim” only, Extreme Battery Saver mode was enabled. Battery life depends upon many factors and usage of certain features will decrease battery life. Actual battery life may be lower.

4 Based on 2020 analyst research funded by Google LLC.