Integrated Systems Europe (ISE) – 2020 Amsterdam
Integrated Systems Europe (ISE), the most important event on the global AV and systems integration calendar, opened its doors last week in Amsterdam in defiance of Storm Clara, which shook northern Europe, and especially the coronavirus (2019-nCoV ), which has become the protagonist of this edition and of other international events, and, as the organization itself has pointed out, has had an impact on the presence of exhibitors and attendees.
The most important event on the global AV and systems integration calendar today opened the doors of what will be the last edition to be held in the Dutch capital, and in which updated information on the coronavirus coexists with the latest technologies, solutions and strategies presented by 20,764 companies, 9.8% more than last year.
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According to the organization of the event, this year more than 1,300 direct exhibitors participated in ISE, with a total of 20,764 companies, 9.8% more than last year, including large companies such as Sony or Intel, which suspended their participation in the event. MWC due to the coronavirus, and only 59 have canceled their participation, including LG, which has followed the same policy in both events. The difference is larger in the number of attendees, which has reached 52,000, compared to the 82,000 visitors in the previous edition.
A total of 34 Spanish companies attended ISE 2020, including Charmex, which is committed to internationalization with the launch of its Traulux brand. Under the Traulux by Charmex umbrella, the company showed all the brand’s solutions, such as interactive monitors for education and business, for digital signage and videowall, as well as Led screens. The attendees were thus able to discover the latest series of interactive monitors TLM80, the series of intensive use VDM stand alone and VW55 of videowall, or the indoor Led Traulux 2.9 mm screen.
Charmex is also an authorized and certified distributor partner in Spain and Portugal of Evoko, a company that was also present at ISE with its new range of Naso meeting room management and reservation systems. With Evoko Naso, the manufacturer is taking the room booking experience to a new level of minimalist usability. At the same time it opens new doors to complete the coordination of the workspace. “A room reservation system is more than a piece of equipment with a list of specifications. We believe that it should be very easy to use and integrate into any office “, they point out from Evoko.
For other Spanish companies, this has been their first year at ISE. This is the case of Laia, who has attended the fair with its latest developments in AV production cameras and its solutions for meeting and collaboration rooms. The company’s objective is to grow in the European market thanks to this type of fair. In the words of Oscar Baudot, Commercial Director for Iberia de Laia, “after two years of growth and consolidation in the portfolio and southern Europe and Latin America, it is time to conquer the European and Mediterranean market, and the ISE is the best showcase for it. We are going to grow in Europe on a clear and committed distribution strategy with the AV and IT channel ”.