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Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
Cupertino, California — Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”

Custom Acoustic Design

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.

Breakthrough Listening Experience

AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
  • Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
  • Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
  • Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
  • Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.

The Magic of AirPods

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.

Battery and Performance

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.2
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.

Additional Features

  • Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
  • Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.3
  • Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
  • AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
  • AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
  • AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
  • Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
  • With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.
Apple is working with COPAN Diagnostics to rapidly expand production of collection kits that are critical for COVID-19 testing.
Cupertino, California — Apple today announced it is awarding $10 million from its Advanced Manufacturing Fund to COPAN Diagnostics, a market leader in sample collection kits that play a critical role in COVID-19 testing. This funding will allow COPAN Diagnostics to rapidly accelerate their supply of sample collection kits for hospitals across the United States, expanding production from several thousand today to more than one million kits per week by early July. As part of this effort, Apple will support COPAN Diagnostics’ expansion to a new, larger facility in Southern California, with advanced equipment that Apple is helping design. This expansion is expected to create more than 50 new jobs.

Apple awards $10 million from Advanced Manufacturing Fund to COPAN Diagnostics

“We feel a deep sense of responsibility to do everything we can to help medical workers, patients, and communities support the global response to COVID-19,” said Jeff Williams, Apple’s chief operating officer. “COPAN is one of the world’s most innovative manufacturers of sample collection kits for COVID-19 testing, and we’re thrilled to partner with them so they can expand as we work to address this critical issue for our nation. I couldn’t be prouder of our teams for bringing all of their energy, passion, and innovative spirit to supporting the country’s COVID-19 response.”
“We’re excited to forge this new relationship with Apple, whose teams are already making a huge difference with our efforts to scale up the production of our sample collection and transport kits,” said Norman Sharples, CEO of COPAN Diagnostics. “Collection and transport kits are a critical component in the fight against COVID-19. At COPAN, we’re excited and grateful for this partnership with Apple as our strong beliefs of innovation, quality, and excellence in manufacturing and design are perfectly aligned. Apple’s operational expertise will help us increase delivery of important pre-analytical tools for medical professionals across the country at this critical time.”
COPAN’s sample collection kits have revolutionized the diagnostics industry and play a critical role in the COVID-19 testing process.
Apple is sourcing equipment and materials for COPAN Diagnostics from companies across the US, including equipment Apple is helping design from K2 Kinetics, based in York, Pennsylvania, and MWES in Waukesha, Wisconsin.
COPAN is a global player in the field of specimen collection and preservation for infectious disease diagnostics. The company’s sample collection kits have revolutionized the diagnostic industry and play a critical role in the COVID-19 testing process. The company’s unique quantitative approach to pre-analytics led them to invent flocked swabs in 2003, a revolutionary device comprising of a molded plastic applicator stick that has variable tips coated with Nylon fibers allowing for quick uptake and complete elution of the sample. COPAN’s UTM is the leading transport medium for collection, transport, preservation, and long-term freeze storage of clinical specimens containing viruses.
Apple’s financial and operational support will help COPAN increase supply to more than one million kits per week by early July.

Apple’s Support for the Worldwide Response to COVID-19

Apple has donated tens of millions of dollars toward the global COVID-19 response, including Global Citizen and America’s Food Fund. In addition, Apple designed, tested, and distributed almost 10 million face shields and sourced over 30 million face masks for healthcare professionals in hard-hit areas. Apple also developed a COVID-19 symptom-checking website and app in partnership with the CDC, and announced a collaboration with Google to develop COVID-19 contact tracing technology to help governments and health agencies reduce the spread of the virus, with user privacy and security central to the design.
Apple’s impact also extends to its range of innovative services. Apple News is connecting users with trusted information from reliable sources with its dedicated COVID-19 section, and Apple has worked with everyone from Oprah to Lady Gaga to help customers find information, entertainment, and ways to contribute to charitable causes through Apple TV.
Apple’s contributions to COVID-19 relief efforts include screening tools along with vital PPE and financial donations.

Apple in the United States

Apple is on track to reach its commitment of contributing $350 billion to the US economy over a five year period. The company supports 2.4 million jobs across the US, including 90,000 direct employees in all 50 states.
Apple has already invested more than $1 billion of its $5 billion Advanced Manufacturing Fund in American companies fostering innovation and growth in the US manufacturing sector. That includes $450 million distributed to Corning Incorporated in Harrodsburg, Kentucky, to support its research and development into state-of-the-art glass processes, equipment, and materials integral to the delivery of next-generation consumer devices; $390 million to Finisar in Sherman, Texas, to increase its R&D spending and high-volume production of vertical-cavity surface-emitting lasers; and $10 million allocated to the Elysis aluminum partnership to bring revolutionary advancements in green aluminum manufacturing to the commercial market.

Apple celebrates the best apps and games of 2019

Today Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture.
“Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever. The 2019 App Store Best Apps and Games winners reflect our global desire for connection, creativity and fun,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We are excited to announce such a diverse group of 2019 App Store winners, showing that great design and creativity comes from developers large and small, and from every corner of the world. We congratulate all the winners and thank them for making 2019 the best year yet for the App Store.”

Best Apps of 2019

iPhone App of the Year: Spectre Camera (Lux Optics)
This AI-powered app leverages a dizzying amount of tech to let anyone take stunning long-exposure photos.
iPad App of the Year: Flow by Moleskine (Moleskine)
Draw and sketch in this elegant digital notebook app, whose graphite pencils, chisel-tipped markers and more have been meticulously tuned to mimic the real thing
Mac App of the Year: Affinity Publisher (Serif Labs)
With its elegant user experience and remarkably reasonable price point, Affinity Publisher makes pro-level design accessible to everyone, whether you’re creating a photo-rich coffee table book or a flyer for your second grader’s play.
Apple TV App of the Year: The Explorers (The Explorers Network)
This groundbreaking app was designed to support the community of explorers, scientists and artists working toward a common goal: To create a comprehensive “visual inventory” of the natural world through photo and video.
App Trend of 2019: Storytelling Simplified
In 2019, a groundswell of apps helped us fill the proverbial blank page with our memories, dreams, images, and voices—and did so with more power and personality than ever. With apps like Anchor (Anchor FM), Canva: Stories & Video Maker (Canva), Unfold (Unfold Creative), Steller (Expedition Travel Advisor), Spark Camera (Dayworks), Over (Over, Inc) and Wattpad (Wattpad Corp), anyone can express themselves through moving podcasts, one-of-a-kind novels, and true-to-life photo collages in an easier way than ever before.

Best Games of 2019

iPhone Game of the Year: “Sky: Children of the Light” (thatgamecompany)
Fly across sweeping landscapes to help celestial beings find their way back to the heavens in this groundbreaking social quest.
iPad Game of the Year: “Hyper Light Drifter” (Abylight S.L.)
A dazzling, action-packed reimagining of classic 16-bit adventure games, “Hyper Light Drifter” blends dreamlike exploration with fight-for-your-life survival.
Mac Game of the Year: “GRIS” (Devolver / Nomada Studio)
This spectacularly satisfying puzzle-platformer is a soul-stirring work of digital art — one that explores hope, grief and the triumph of piecing a life back together after tragic loss.
Apple TV Game of the Year: “Wonder Boy: The Dragon’s Trap” (DotEmu)
Developed by Lizardcube with the cooperation of series creator Ryuichi Nishizawa, “Wonder Boy” — the beloved game from the ’80s, in which a lone half-lizard adventurer sets off on the challenge of a lifetime — gets a reboot with hand-drawn animation and a re-orchestrated soundtrack.
Game Trend of 2019: Blockbusters Reimagined
This year, game developers worldwide burst onto iOS with a wave of world-renowned brands, all featuring leading-edge technology, bold design and innovative features that delivered a level of depth and quality never thought possible on mobile. Hits like “Mario Kart Tour” and “Dr. Mario World” (Nintendo), “Minecraft Earth” (Mojang), “Pokémon Masters” (DeNA Co), “Assassin’s Creed Rebellion” (Ubisoft), “Gears POP!” (Microsoft Corporation), “The Elder Scrolls: Blades” (Bethesda), Alien: Blackout (D3PA) and “Call of Duty: Mobile” (Activision Publishing) aren’t mere remakes or tributes — they are original releases that breathed new life into the most beloved franchises in gaming history.
Apple Arcade Game of the Year: “Sayonara Wild Hearts” (Simogo)
In 2019, Apple expanded the App Store with the introduction of an all-new tab for Apple Arcade, a groundbreaking game subscription service without ads or in-app purchases. While every one of the 100+ games in Apple Arcade offers gamers something unique, there is one game that stands out even within this collection of outstanding titles, making it the Apple Arcade Game of the Year. “Sayonara Wild Hearts,” developed by Simogo and published by Annapurna Interactive, is a hopeful, gorgeous and unique game — the kind that gets your adrenaline pumping and makes your spirit soar. Prepare to race motorcycles, wield swords and break hearts at 200 mph.
Beyond the App Store editorial picks, charts for the most downloaded apps and most downloaded games of the year are now available.
With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. Privacy, security, quality and curation are fundamental to the App Store. Every app must meet and maintain Apple’s strict guidelines to launch and remain on the App Store. For enhanced discoverability, experts create rich editorial content and curated collections of the best apps every day. The App Store is the single best place to explore the world of apps, and is available on iPhone, iPad, Mac, Apple Watch, Apple TV and iMessage.