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Virtual Reality Delivers Immersive, Remote Collaboration for Automotive Design Teams

With HTC VIVE, NVIDIA, and Autodesk in their corner, automotive OEMs are evolving the design process, and shortening the time it takes to go from concept to model.

Collaboration | Design/Visualization

Creating an automobile from scratch is no easy feat. From concepting the look of a new model, to sculpting it from clay, to designing intricate pieces that give the car its personality, and collaborating with teams around the globe; it’s a complex process to say the least. Now, do it in an even shorter timeframe than the other guy, and create a whole lineup with nuanced features to suit an increasingly critical consumer segment.

To better suit the growing demand for global team collaboration and the ability to efficiently develop products, auto manufacturers have turned to virtual reality. Teams from around the world can join with their colleagues in the Autodesk VRED environment to work together on the virtual production of their vehicle models. The combination of Autodesk VRED software, powered by NVIDIA Quadro RTX, and experienced through the VIVE Pro Eye delivers an immersive design experience for many of these top automotive companies.


Hyundai Motors and the Migration to VR-Assisted Design

Hyundai Motors understands the need for a more integrated approach to model development. The many rounds of design feedback with numerous teams that has always been a staple in the automotive development process is now giving way to VR-assisted car design, and Hyundai was quick to adopt it to positively disrupt their process.

In March of this year, Hyundai created the world’s largest VR design evaluation facility, where 20 designers, engineers, or key stakeholders can simultaneously log into a virtual environment to evaluate a car design. The Autodesk VRED powered by NVIDIA Quadro RTX system, in conjunction with VIVE Pro Eye’s foveated rendering provide a cutting-edge experience, allowing for the most minute detail to be reviewed, discussed, approved, or revised.

No stone is left unturned within the VR experience, by just moving the controller teams can modify the virtual car’s color, texture, and parts. From there, teams can also view a high fidelity rendering of the car’s interior, envisioning what the car buyer may actually experience once the car model rolls of the line and into the dealership. To add an additional element of realism, cars can be placed in real world backgrounds, truly illustrating every facet of car design.

Hyundai has embraced VR-assisted car development and are looking to migrate their current process to fully virtual designing in the future.

Hyundai Designers involved in the VR-assisted evaluation process. From left, Senior Researchers Choi KyungWon, Park YoungSoo, and Bae ByoungSang, and Researcher Kang SungMook

BUGATTI’s Virtual Design Process Marries Tradition with Time and Cost Savings

BUGATTI is no stranger to the quality and craftsmanship that goes into creating automotive works of art. The core tradition they uphold with any car design is that it starts with the creative vision of the individual, in which the vision comes alive on the screen. Once a consensus has been reached, the digital model is transferred to a physical model made from rigid foam. With the inclusion of digital design in the creative process, it has helped the product development team cut a quarter of the costs and half of the design time. Thanks to VR and 3D technology, the BUGATTI Divo was designed in six months instead of the year it usually takes.

BUGATTI is visualizing design through VR. On the left it is Head of CAD and Visualization, Ahmet Daggün and on the right is Chief Designer Achim Anscheidt.


Ford Holds Realtime Design Reviews in the Virtual Space

The pandemic wasn’t going to stop Ford from doing what they love to do, designing cars. So, the company issued VR kits to Engineers and Directors across the globe in order for teams to maintain the momentum of designing the next Ford vehicle. But it didn’t stop there.

To ensure everyone had a chance to review designs, Ford created a live virtual design review in a digital airplane hangar, created in both 2D for viewers to experience without VR equipment, as well as the complete 3D models for those in VR. The models being showcased were #TeamFordzilla, Ford’s e-sports team, each car being designed by #TeamFordzilla’s designers.

Utilizing Autodesk VRED with NVIDIA Quadro RTX workstations, the teams were able to create realistic, high fidelity virtual models that could be shown off without a VR headset. But, when paired with the VIVE Pro and VIVE Pro Eye, the experience took the event to another level, as engineers and attendees could really see how different light sources create different reflective patterns on the models.

The live design review session, featuring Moray Callum (VP, Ford Design), Amko Leenarts (Design Director, Ford of Europe), Joel Piaskowski (Ford Global Design Director, Cars and Crossovers), and Kemal Curic (Design Director, Lincoln Motor Company), allowed everyone to experience how the Ford team goes through a design review and to learn what aspects of design are important to them.

The automobile industry is but one of many industries whose complex development process has been made easier, more efficient, and more collaborative thanks to the work of VIVE, Autodesk, and NVIDIA. Ultimately, through the evolution of digital research and design, which leverages virtual reality, advanced design software, and powerful graphics processing; automobile manufacturers will continue to be at the forefront of innovation and better serve the needs of the car buying public.

BUGATTI ANNOUNCES EXCLUSIVE PARTNERSHIP WITH TIDAL AUDIO FOR PERFECTION WITHOUT LIMITS IN HOME AUDIO

INTRODUCING THE BUGATTI OF HOME AUDIO

BUGATTI and TIDAL Audio are united in a shared philosophy: to strive for perfection without limits in order to perform with exceptional design, effort and uncompromising spirit. The two companies, leading in their respective fields of exclusive luxury automotive design and premium audio systems, will set a new standard for home music systems – introducing ‘the BUGATTI of home audio’. The two companies will work to establish a new category of sound systems, underpinned by unrivalled exclusivity and high quality like no other.

The partnership between BUGATTI and TIDAL Audio begins with the “Royale” range of speakers that lead the way for luxury in the home audio sector. Technical avant-garde meets a passion for design, the perfect finish and outstanding results – with the visual promise of the breathtaking performance that follows. Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power.

The superlative quality becomes its own metaphor and redefines the parameters of audio equipment design. Just as the BUGATTI models on four wheels give an almost infinite number of possibilities for customization, the options list for this new standard of home audio is equally as unique. As for the design there are two main themes: Monocoque and Duotone. One can select between piano finishes or avant-garde color and material combinations. Each “Royale” loudspeaker pair can be customized with carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces.

The front of the speakers show the BUGATTI logo plaque, finished in polished stainless steel and curved to accommodate the shape of the unit up to the brand’s qualities for personalization and performance – every set of speakers by TIDAL for BUGATTI is subject to a very personal bespoke ordering process, allowing the customer to share their precise vision of the best audio system in the world. And the plaque at the backside, branded ‘TIDAL for BUGATTI’, underlines the exclusive cooperation.

The “Royale” is deploying four subwoofer drivers per speaker and a 3-way front unit with a midrange-driver and tweeter with diamond diaphragms. The diamond diaphragm tweeter can be also found in our cars. The Royale is an active speaker with housing extremely powerful amplifier channels inside. The matching music controller allows to connect to all kinds of sources, including music streaming services and TV and can be controlled with smart devices.

The start of the partnership manifests itself in the ‘Edition Noir’ and ‘Edition Blanc’, each limited to only 15 pairs.

About TIDAL Audio:
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with a clear vision of building the finest audio systems in the world. From the beginning TIDAL Audio pursued single-mindedly the ambition to redefine quality in the sphere of sound systems. TIDAL Audio systems are a combination of passion and professionalism never sparing any efforts to reach new heights in audio quality and design aspirations. TIDAL Audio serves prestigious clients around the world and has received multiple awards from leading reviewers and magazines.

Contact:
TIDAL Audio GmbH
Immendorfer Str.1
50354 Hürth
Germany
www.tidal-audio.com
+49 2233 9669225
contact@tidal-audio.com

Kyron and Brabham Automotive – two companies driven to create ultimate performance through engineering, design and passion.

A collaboration of two world leaders in their respective fields striving to push the future of immersive experiences to new heights. From Brabham Automotive inspired versions of our music systems, to high end audio in car sound, the synergy allows both companies to combine their strengths and continue to innovate, pushing the boundaries of what is possible.

KRYON AUDIO X BRABHAM AUTOMOTIVE SYSTEM

Hand Crafted in Australia

Each Kyron music system is built by hand to order and can take 6 months or more to build depending on the specialist skills required for the bespoke options chosen.

Our systems include amplifiers, cables and everything needed and our expert installation service will ensure that everything is performing perfectly.

Brabham Automotive is the brainchild of a team of automotive industry experts and technicians headed by David Brabham, son of legendary Australian racing car champion driver Sir Jack Brabham. David Brabham himself is a champion, winning the Le Mans 24 Hours Class three times. David Brabham has driven for the Peugeot and Aston Martin teams, winning GT1 with the latter. While Brabham Automotive is, of course, in a total different category, we wonder what opportunities the closure of Australia’s Ford and Holden manufacturing may present in terms of personnel in engineering and fabrication and production hardware.

Kyron Audio’s co-founder and Lead Designer Lee Gray told SoundStage! Australia, “Just as a Brabham changes your perception of what a supercar can do, enjoying music via the Kyron Audio system is a mind-changing, immersive experience. We are proud to share Brabham’s passion for performance and dynamics and look forward to creating outstanding experiences for our shared clientele.”

Dan Marks, CEO of Brabham Automotive expounded, “Brabham partners with brands which have the same focus on quality, customer engagement and which strive for excellence in their field. Kyron Audio, a fellow Adelaide-based company, fits that mould, making a premier product for the world stage. Kyron’s dedication to design, engineering and performance matches our own, offering Brabham customers an outstanding lifestyle choice.”

Kyron Audio’s ‘Brabham’ editions are available via special order to Brabham Automotive customers. We’d guess lessons learnt via the partnership, in terms of construction techniques and the adoption of new materials, will eventually trickle down to Kyron Audio products available to music lovers at large and those who seek the best in high-end audio.

Kyron Audio Brabham Special Edition
Kyron Audio
+61 3 9016 2585
www.kyronaudio.com.au

Brabham Automotive
www.brabhamautomotive.com