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Pilot Initiative Brings Bang & Olufsen Classics to Life The first initiative is the 1972 Beogram 4000 series turntable. Designed by Jacob Jensen and part of the permanent collection of MOMA in New York.

THE PILOT INITIATIVE THAT BRINGS THE CLASSICS OF BANG & OLUFSEN TO LIFE

Design that lasts over time

The pilot initiative that brings Bang & Olufsen classics back to life
“In our pilot project of the B&O classics, we are exploring Design for Longevity, which is one of the principles of the circular economy framework, with the aim of preserving the heritage and value of some of our most iconic products from previous decades. We know that people continue to use and display Bang & Olufsen products in their homes 25, 35 and even 45 years after they were created, which is quite unique in our industry, ”says Product Manager Mads Kogsgaard Hansen, who leads the Bang & Olufsen Classics pilot and continues:

“Exploring and understanding how to extend the life and relevance of audio products that people already appreciate helps us define evidence-based principles for emotional durability, long-lasting craftsmanship, obsolescence of connectivity and timeless design, lo which also has environmental benefits for our future products. ‘

The first product to be relaunched under the Classics initiative is the Beogram 4000 series turntable. The turntable was designed by Jacob Jensen in 1972, who wanted to create a turntable that was equal parts timeless and progressive in its technical performance while maintaining the Bang & Olufsen aesthetic. The result was an electronically controlled turntable, making record playback easier than ever and using the most advanced techniques: for example, the electronic tangential pickup arm, which when moved at right angles from the end of the record player always played the record. at the right angle – the one created in the factory – and which also made it more “dance-proof” than any other turntable on the market at the time.

Renovated, restored and recreated Bang & Olufsen has already begun to explore how to renew, restore and reinvent the Beogram 4000 series turntables, and the launch of this pilot initiative is expected in 2020. The original products have been identified, sent to the factory and the company’s laboratory in Struer, where they are carefully disassembled and manually inspected. What follows is a thorough renovation and restoration of the mobile mechanics and electronic parts to ensure that the product can integrate with current technology in a contemporary home.

According to product manager Mads Kogsgaard Hansen, the new turntables will have additional design elements that were not featured in the original Beogram 4000 series: “Every part of the renovation process is done by hand, so you can only imagine the level of craftsmanship and care of the details that each turntable has.

During this process, our engineers and designers came up with brilliant ideas that recreate some elements of the turntable, staying true to the original design intent. We can’t wait to share these details when the turntable is ready for its relaunch later this year. ”

Price and availability
The price and availability of the restored and recreated Beogram 4000 series turntables will be included in the official announcement. Turntables are expected to be released in limited quantities during 2020. For more information, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #BangOlufsen

Bang & Olufsen is raising the bar in luxurious cinematic experiences with the launch of the Beovision Harmony 88- inch TV – Bang & Olufsen’s most luxurious and immersive TV experience that features not only the world’s first 88- inch 8K OLED TV, but also the largest OLED screen ever created from LG Electronics.

Bang Olufsen Rev eals Stunning 88 i n ch Beovision Harmony TV

“Today, we are bringing together the best of artisanship and the bleeding edge of display technology. Our customers tell us that they want the ultimate in cinematic and immersive experiences with a design that adds to the décor rather than disrupts it. This is exactly what we are bringing to the market with our new two-meter-wide Beovision Harmony powered by stellar Bang & Olufsen Signature Sound and the world’s first 88-inch 8K OLED TV”, says Christoffer Østergaard Poulsen, Vice President of Product Management at Bang & Olufsen. Beovision Harmony was originally unveiled at Milan Design week in 2019 as a meaningful combination of art and technology, where the TV folds down into a sculptural shape when not in use.

The two oak and aluminium covers partially obscures the black screen, and when the TV is turned on, the panels fan out like a butterfly opening its wings, and the screen rises above them to the perfect viewing height. The ultimate experience for movies and sports The two-meter-wide Beovision Harmony TV comes with the 2020 OLED 8K display from LG Electronics optimized for Bang & Olufsen, which allowsfor the full Bang & Olufsen cinematic experience. With an 8K resolution, delivering four times more detail than 4K TV and 16 times more than HDTV, it is designed to deliver stunning picture quality, upgraded performance and artificial intelligence-enabled features that brings movies and sports to life like never before imagined. At the heart of the TV are several advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI Processor.

This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on the picture quality and enable a host of specialized features for various types of content. As for the sound, along with the pre-installed three-channel sound system and built-in dual subwoofer, the TV is compatible with Bang & Olufsen’s speaker program, allowing one to connect up to eight wireless Beolab speakers for true 7.1 surround sound. All sources can be controlled with the Beoremote One, a remote crafted from a single piece of extruded aluminium that adds well to the luxury experience.

Exclusive finishes and bespoke solutions Along with the existing speaker cover choice of oak wood and natural aluminium, two more options have recently been added to the Beovision Harmony. Warm brasstone aluminium has been combined with smoked oak and bronze tone aluminium with walnut. The new finishes will be matching the Beolab 50 and Beolab 90 finish options, creating a visual coherence between the products when included in a complete home cinema experience. Finally, a full customisation of finish on Beovision Harmony, Beolab 50 and Beolab 90 is available for clients who wish to own something totally unique.

Pricing and availability Beovision Harmony including the LG 8K 88-inch OLED ZX TV optimized for Bang & Olufsen is estimated to retail from EUR 46,500 EUR / GBP 44,100 / CHF 53,400 / USD 49,000 / DKK 352,000 and will be available in Bang & Olufsen stores from the end of June 2020. To find out more, follow the conversation at @bangolufsen on Instagram, Facebook, Twitter and YouTube using #BeovisionHarmony

Bang & Olufsen launches Bronze Collection, a limited edition with the most iconic products, in an elegant bronze color.

The Danish firm, in its quest to achieve a sublime design that goes with an exquisite sound, has chosen the bronze color to elevate its products to a new design stage: timelessness, elegance and splendor. Always luxurious but not ostentatious, bronze manages to shine day and night, season after season and year after year, remaining independent of trends and changing fashions.

A classic and singular tone at the same time, which together with the design manages to elevate the products to decorative pieces.


Bronze Collection

It brings together the iconic and powerful Beoplay A9, Beoplay M5, Beosound 1 and Beosound 2 speaker with its 360 degree sound as well as the Beosound Edge speaker, designed by Michel Anastassiades inspired by the shape of a coin. Added to this collection are the Beovision Eclipse television, the Beolab 18 and Beolab 50 speakers and finally the Beoplay H9i noise-canceling headphones.

Beoplay-H9i-Bronze

All the speakers in the Bronze Collection are multiroom wireless, allowing them to be connected to a home sound system, thus making Bang & Olufsen sound sound throughout the house in an exceptional way.

Beovision-Eclipse-Bronze

Price and availability. Bronze Collection is available for purchase online in Bag & olufsen stores and in selected stores depending on the region. For more information visit https://www.bang-olufsen.com/en/story/bronze-collection.

ABOUT BANG & OLUFSEN

Bang & Olufsen is a global luxury lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen, whose dedication and vision remain the foundation of the company.

The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, all Bang & Olufsen products are characterized by the unique combination of beautiful sound, timeless design and unsurpassed craftsmanship.

The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen single-brand stores, online and in multi-brand stores. The company employs more than 1,000 people and operates in more than 70 markets. Bang & Olufsen shares are listed on NAS DAQ Copenhagen A / S.