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Teorema Virtual Concept Car | Pininfarina

THE PROJECT
Enjoy the Journey

Pininfarina paves the way to the future through a futuristic and daring Virtual Concept Car, TEOREMA, completely developed by using VR technologies. An all-new interpretation of fully electric, autonomous mobility in the name of user experience and technology, studied to create a sense of community and foster interactions amongst passengers and the outdoor environment.

Pininfarina has always looked to the future using concept cars as an innovation tool to chart the direction and introduce new visions in terms of usability and technology in the automotive industry. TEOREMA, in particular, wants to give people back the pleasure of living the car, driving and travelling, without the frustrations of increased congestion and other compromises, all while integrating AI, 5G and the latest technology to drive passengers towards new incredible experiences along the journey.

Kevin Rice
Chief Creative Officer

THE WAY
Shaping Design with the Language of Experience luxury
Entering the TEOREMA is not much different than entering a living room. As the passenger walks in, the rear opens, the roof extends upwards and forward, and the floor lights up guiding passengers to their seats. The car interiors provide different experiences and moments including areas of privacy where passengers can isolate themselves to sleep or rest.

Autonomous Drive to Reinvent the Car Experience

TEOREMA can easily switch across different driving modes according to passengers’ preferences and different driving situations:

AUTONOMY MODE: the vehicle is completely autonomous so actually needs no driver. In this mode the driver faces the other four passengers, leaving enough distance between each other to give everyone the feeling of having their own private cocoon.

DRIVE MODE: in this mode there is a community feeling and everything that happens in the motion of the vehicle is shared. The different areas of the interiors become of the same color, providing a subconscious connection holding all the occupants to a shared experience.

REST MODE: when the car is in rest mode, the whole interior becomes a social space where people can move to any position they want. The internal environment and the smart seats automatically changes to allow people to socialize or lounge back.

THE IDEA

A New Paradigm in User Experience Enabled by Innovative Technologies WayRay for True Augmented Reality

Crisp and vivid virtual images with unprecedented color depth are aligned with the real world and allow passengers to be informed about the relevant traffic information, the places of interest and curiosities. They appear behind the car’s windshield and side glasses. Passengers also have a possibility to interact with the information displayed in order to learn more or share it with other people onboard.

Continental Engineering Services for Smart Surfaces and Intelligent Glass


Continental’s competences on Smart Surfaces and Intelligent Glass provides TEOREMA with important features in terms of both user experience and safety. Pop-up buttons are hidden under the car’s interior surfaces and only emerge when the driver passes his hand over them. Each button has a slightly different shape, allowing the driver to easily recognize them without taking the eyes off the road. The use of Smart Glass in the rear part of the car allows passengers to enjoy their privacy and to regulate the light that enters from the outside, giving then the possibility, also thanks to the foldable flat seats, to create a comfortable cocoon in which to rest.

Poltrona Frau for Seats

The seats were designed together with Poltrona Frau to ensure maximum relaxation and to allow passengers to stretch out and dose off. The seats of TEOREMA are able to fold down flat, turning into a bench or a cot providing for the possibility either to face each other, in a moment of conviviality, or to lie down, during a more intimate time.

BENTELER for the Rolling Chassis

TEOREMA is based on a platform solution built on the BENTELER Electric Drive System (BEDS). This is a very efficient solution and an enabler for setting up new electric vehicles very fast, with reduced complexity and high quality, thanks to its scalable and modular design. With its low construction the Rolling Chassis allows the car to have space on its inside and still keep a relatively low height.

Genesis X Concept presents sustainable luxury of GENESIS in the form of an EV-based high-performance GT coupe concept car

GENESIS X CONCEPT

Genesis X Concept presents sustainable luxury of GENESIS in the form of an EV-based high-performance GT coupe concept car.

INTRODUCING THE GENESIS X CONCEPT

The name ‘Genesis X’ is a combination of Genesis and the letter X, which symbolizes a “Hidden Hero”.

INTRODUCING THE GENESIS X CONCEPT

The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis. The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.

Sang Yup Lee, Head of Genesis Global Design Center (2021)

Color of the Genesis X Concept

The Genesis X Concept’s Lençóis Blue color was developed to express the level of sustainable luxury that Genesis pursues. It is inspired by the lagoons of Maranhenses National Park in Brazil, where a lake forms only during the rainy season.

FRONT DESIGN

The front of the Genesis X features a low, yet broad silhouette thanks to the combination of the shield-shaped Crest Grille, which represents the brand’s inherent dignity and pride, and the two-lined headlamps, which cut through the wheel arch. The double-layered bumpers also create a strong impression.

Side Profile

The side follows the traditional GT model design with a long hood and a short rear, and the two-lined lamps leading to the headlights and taillights are impressive. In addition, the arching Parabolic Line that runs along the side, and the fender’s maximized volume, create a dynamic and elegant impression.

REAR DESIGN

The rear design, incorporating the shape of a horseshoe, exudes a simple and sleek image, while the voluminous fender creates a sophisticated, yet strong impression.

TWO LINES DESIGN IN THE DETAILS

The two-lined Quad Lamps symbolize Genesis’ unparalleled technology and design.

DESIGN IN THE DETAILS

A three-dimensional G-Matrix pattern was applied to the sharp and intricate metal structure of the Crest Grille, the symbol of Genesis, to accentuate the imagery of a futuristic electric car. The internal pattern of the grille has been painted in the same color as the exterior in order to create a sense of unity.

INTERIOR

Inspired by the Beauty of White Space, the Genesis X Concept’s interior features a driver-oriented design with a cockpit that surrounds the driver with all operating systems and displays.

BUGATTI ANNOUNCES EXCLUSIVE PARTNERSHIP WITH TIDAL AUDIO FOR PERFECTION WITHOUT LIMITS IN HOME AUDIO

INTRODUCING THE BUGATTI OF HOME AUDIO

BUGATTI and TIDAL Audio are united in a shared philosophy: to strive for perfection without limits in order to perform with exceptional design, effort and uncompromising spirit. The two companies, leading in their respective fields of exclusive luxury automotive design and premium audio systems, will set a new standard for home music systems – introducing ‘the BUGATTI of home audio’. The two companies will work to establish a new category of sound systems, underpinned by unrivalled exclusivity and high quality like no other.

The partnership between BUGATTI and TIDAL Audio begins with the “Royale” range of speakers that lead the way for luxury in the home audio sector. Technical avant-garde meets a passion for design, the perfect finish and outstanding results – with the visual promise of the breathtaking performance that follows. Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power.

The superlative quality becomes its own metaphor and redefines the parameters of audio equipment design. Just as the BUGATTI models on four wheels give an almost infinite number of possibilities for customization, the options list for this new standard of home audio is equally as unique. As for the design there are two main themes: Monocoque and Duotone. One can select between piano finishes or avant-garde color and material combinations. Each “Royale” loudspeaker pair can be customized with carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces.

The front of the speakers show the BUGATTI logo plaque, finished in polished stainless steel and curved to accommodate the shape of the unit up to the brand’s qualities for personalization and performance – every set of speakers by TIDAL for BUGATTI is subject to a very personal bespoke ordering process, allowing the customer to share their precise vision of the best audio system in the world. And the plaque at the backside, branded ‘TIDAL for BUGATTI’, underlines the exclusive cooperation.

The “Royale” is deploying four subwoofer drivers per speaker and a 3-way front unit with a midrange-driver and tweeter with diamond diaphragms. The diamond diaphragm tweeter can be also found in our cars. The Royale is an active speaker with housing extremely powerful amplifier channels inside. The matching music controller allows to connect to all kinds of sources, including music streaming services and TV and can be controlled with smart devices.

The start of the partnership manifests itself in the ‘Edition Noir’ and ‘Edition Blanc’, each limited to only 15 pairs.

About TIDAL Audio:
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with a clear vision of building the finest audio systems in the world. From the beginning TIDAL Audio pursued single-mindedly the ambition to redefine quality in the sphere of sound systems. TIDAL Audio systems are a combination of passion and professionalism never sparing any efforts to reach new heights in audio quality and design aspirations. TIDAL Audio serves prestigious clients around the world and has received multiple awards from leading reviewers and magazines.

Contact:
TIDAL Audio GmbH
Immendorfer Str.1
50354 Hürth
Germany
www.tidal-audio.com
+49 2233 9669225
contact@tidal-audio.com